Showing results 30 to 49 of 94
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| Date | Title | Author(s) |
| 25-Feb-2013 | Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness | Chang, Chingching; 張卿卿 |
| 25-Feb-2013 | Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion | Chang, Chingching; 張卿卿 |
| 6-Mar-2013 | Media Use and Political Capital in Northern and Southern Taiwan | Chen, Katherine Yi-ning; Lo, Ven-Hwei; 陳憶寧; 羅文輝 |
| 25-Feb-2013 | Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator | Chang, Chingching; 張卿卿 |
| 21-Feb-2013 | News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example | Chang, Chingching; 張卿卿 |
| 8-Mar-2013 | Online and Offline Health Information Search Behavior among College Students: A Media Priority Study | 張郁敏 |
| 22-Feb-2013 | Opinions from Others Like You: The Role of Perceived Source Similarity | Chang, Chingching; 張卿卿 |
| 20-Feb-2013 | Politically Mobilizing vs. Demobilizing Media: A Mediation Model. Asian Journal of Communication | Chang, Chingching |
| 25-Feb-2013 | Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes | Chang, Chingching; 張卿卿 |
| 21-Feb-2013 | Repetition Variation Strategies for Narrative Advertising | Chang, Chingching; 張卿卿 |
| 8-Mar-2013 | Representing “Modern Women”: A Pictorial Semiotic Analysis of Advertisements of Taiwan Women’s Sphere during Japanese Occupation of Taiwan | 孫秀蕙;陳儀芬 |
| 8-Mar-2013 | Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality | Cheng, I-Huei; Lee, Seow Ting; 鄭怡卉 |
| 26-Feb-2013 | A Study of the Consumption of Chinese Online Fortune Telling Services | Kuo, Cheng; 郭貞 |
| 27-Feb-2013 | A Study on the Communicative Effectiveness of Graphic Warning Labels on Tobacco Packages in Taiwan | nccur; 賴建都;黎佩芬; Lai, Chien-Tu; Li, Pei-Fen |
| 8-Mar-2013 | Study on the effectiveness of newly developed tobacco warning labels in Taiwan | 賴建都;黎佩芬 |
| 8-Mar-2013 | Views from the Field: Public Relations Industry-Academia Relationships | Cheng, Huei; Gregorio, Federico de |
| 25-Feb-2013 | Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S. | Chang, Chingching; 張卿卿 |
| 6-Mar-2013 | 一個新的隱喻廣告分類與現況分析 | 吳岳剛; Wu, Yueh-Gang |
| 18-Dec-2008 | 企業網路謠言之危機管理策略研究--消費者行為的觀點 | 祝鳳岡;楊達妮 |
| 6-Mar-2013 | 候選人負面新聞與新聞框架對政治憤世嫉俗與政治責任歸屬的影響 | 陳憶寧; Chen, Katherine Yi-ning |