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Chang, Ching-Ching
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Showing results 2 to 14 of 14
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Date
Title
Author(s)
5-Jan-2015
Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example
張卿卿; Chang, Ching-Ching
17-Apr-2015
The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model
Chang, Ching-Ching; 張卿卿
5-Jan-2015
When New Commercials do not Meet Expectations
張卿卿; Chang, Ching-Ching
5-Jan-2015
Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework
張卿卿; Chang, Ching-Ching
5-Oct-2022
以自我決定理論探討實況中遊戲情境、遊戲結果及帶入感對遊戲實況享樂的交互作用
邱奕明; Chiu, Yi-Ming
1-Nov-2021
刺激還是悠閒?從冒險遊憩網站呈現內容看消費者的風險認知、刺激尋求對遊憩態度及行為意圖的影響
朱怡亭; Chu, Yi-Ting
5-Sep-2019
單獨沒收制度之分析與檢討
張菁菁; Chang, Ching-Ching
18-Dec-2008
廣告與自我一致性效果
張卿卿; Chang, Ching-Ching
18-Dec-2008
從性別差異與產品態度確定性高低來探討廣告框架效果
張卿卿; Chang, Ching-Ching
26-Jun-2019
競選新聞框架與廣告訴求對選民政治效能與信賴感的影響
張卿卿; Chang, Ching-Ching
15-Apr-2016
誘因贈獎式網路廣告效果研究
賴乃綺; Lai, Nai-Chi
7-Aug-2019
閱聽者與電視劇角色的擬社會互動如何影響角色後續品牌代言的效果
江芊穎; Chiang, Chien-Ying
2-Sep-2020
預期及非預期之貨幣政策對美國股票市場衝擊之研究
張晶晶; Chang, Ching-Ching