Browsing by Author
Chang, Ching-Ching
Showing results 1 to 14 of 14
| Date | Title | Author(s) |
| 5-Jan-2015 | Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News | 張卿卿; Chang, Ching-Ching |
| 5-Jan-2015 | Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example | 張卿卿; Chang, Ching-Ching |
| 17-Apr-2015 | The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle Model | Chang, Ching-Ching; 張卿卿 |
| 5-Jan-2015 | When New Commercials do not Meet Expectations | 張卿卿; Chang, Ching-Ching |
| 5-Jan-2015 | Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework | 張卿卿; Chang, Ching-Ching |
| 5-Oct-2022 | 以自我決定理論探討實況中遊戲情境、遊戲結果及帶入感對遊戲實況享樂的交互作用 | 邱奕明; Chiu, Yi-Ming |
| 1-Nov-2021 | 刺激還是悠閒？從冒險遊憩網站呈現內容看消費者的風險認知、刺激尋求對遊憩態度及行為意圖的影響 | 朱怡亭; Chu, Yi-Ting |
| 5-Sep-2019 | 單獨沒收制度之分析與檢討 | 張菁菁; Chang, Ching-Ching |
| 18-Dec-2008 | 廣告與自我一致性效果 | 張卿卿; Chang, Ching-Ching |
| 18-Dec-2008 | 從性別差異與產品態度確定性高低來探討廣告框架效果 | 張卿卿; Chang, Ching-Ching |
| 26-Jun-2019 | 競選新聞框架與廣告訴求對選民政治效能與信賴感的影響 | 張卿卿; Chang, Ching-Ching |
| 15-Apr-2016 | 誘因贈獎式網路廣告效果研究 | 賴乃綺; Lai, Nai-Chi |
| 7-Aug-2019 | 閱聽者與電視劇角色的擬社會互動如何影響角色後續品牌代言的效果 | 江芊穎; Chiang, Chien-Ying |
| 2-Sep-2020 | 預期及非預期之貨幣政策對美國股票市場衝擊之研究 | 張晶晶; Chang, Ching-Ching |