| 2004-01 |
網路使用、社會資產與另類政治參與 |
CHING-CHING CHANG |
conference |
|
| 2004-01 |
Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies |
CHING-CHING CHANG |
conference |
|
| 2004-01 |
How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts |
CHING-CHING CHANG |
conference |
|
| 2004-01 |
Changing smoking attitudes by Strengthening Weak Counter-smoking Beliefs |
CHING-CHING CHANG |
conference |
|
| 2004 |
Political Communication Research in Taiwan |
CHING-CHING CHANG |
conference |
|
| 2004 |
Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals |
CHING-CHING CHANG |
conference |
|
| 2004 |
The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective |
CHING-CHING CHANG |
conference |
|
| 2004 |
Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies |
CHING-CHING CHANG |
conference |
|
| 2004 |
The effectiveness of retrospective and anticipatory self-referencing ads |
CHING-CHING CHANG |
conference |
|
| 2004 |
Priming and Framing Effects: A Comparison of the 1991 Gulf War and the 2003 Iraq War |
CHING-CHING CHANG、Chang C.、Lo. V |
conference |
|
| 2003 |
Ad Repetition and Variation in a Competitive Ad Context |
CHING-CHING CHANG、CHING-CHING CHANG |
conference |
pdf(1353) |
| 2003 |
Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator |
CHING-CHING CHANG |
conference |
|
| 2003 |
Diagnosticity of masculinity and Femininity in processing advertising messages |
CHING-CHING CHANG |
conference |
pdf(1265) |
| 2002 |
The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge |
CHING-CHING CHANG |
conference |
|
| 2002 |
Effectiveness of Ad Framing for Consumption Products |
CHING-CHING CHANG |
conference |
|
| 2002 |
Relative judgments in a competitive ad context |
CHING-CHING CHANG |
conference |
|
| 2002 |
How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations |
CHING-CHING CHANG |
conference |
|
| 2001 |
The effects of personality on product evaluation |
CHING-CHING CHANG |
conference |
|
| 2001 |
Cultural versus Self: impacts of individualism/collectivism on processing adverising messages |
CHING-CHING CHANG |
conference |
|
| 2001 |
Processing advertising in a competitive context |
CHING-CHING CHANG |
conference |
|
| 2001 |
政治傳播：美國傳統 vs. 台灣研究 |
CHING-CHING CHANG |
conference |
|
| 2000 |
Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan |
CHING-CHING CHANG |
conference |
|
| 2000 |
Ad processing: the impact of country-of-origin schemata in different context |
CHING-CHING CHANG |
conference |
|
| 2000 |
The role of self in processing advertising messages--An exploration of gender schema |
CHING-CHING CHANG |
conference |
|
| 1999 |
The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan |
CHING-CHING CHANG |
conference |
|
