| 2006-11 |
隱喻平面廣告中意義層面與表現層面現況研究 |
邱玉欽、吳岳剛 |
conference |
|
| 2003 |
建立企業網頁公關效果評估指標-以2002年台灣五百大服務業為例 |
孫秀蕙 |
conference |
pdf(1601) |
| 2000 |
消費者購物傾向對其選擇網際網路、型錄、與零售商店作為資訊與購買管道之影響─台灣與美國之比較 |
郭貞 |
conference |
pdf(906) |
| 2004 |
初探網路謠言中「女性」符號運作 |
孫秀蕙、陳儀芬 |
conference |
pdf(2295) |
| 2006 |
變動中的媒體環境對於公關教育課程規劃的影響：以『公共關係理論專題：網路傳播』課程為例 |
孫秀蕙 |
conference |
pdf(1878) |
| 2006 |
平面隱喻廣告的隱喻類型與視覺表現 |
呂庭儀、吳岳剛 |
conference |
|
| 2003 |
Attribute Agenda Setting Function of the Press and the Public`s Perception of Candidates in a Local Election in Taiwan |
陳憶寧 |
conference |
|
| 2003-05 |
企業網路謠言之危機管理策略研究--消費者行為的觀點 |
祝鳳岡、楊達妮 |
conference |
|
| 2003-05 |
比較廣告資訊揭露完整程度與不正競爭相關問題研究 |
祝鳳岡、趙義隆、謝杞森 |
conference |
|
| 2002-05 |
生鮮食品便利商店消費行為與商店形象之研究 |
祝鳳岡、楊達妮 |
conference |
|
| 1996 |
CIES:A Knowledge-Based Approach to Monitoring Competitive Dymamic |
祝鳳岡 |
conference |
|
| 1996 |
「廣告理性訴求策略」之策略分析 |
祝鳳岡 |
conference |
|
| 1995 |
International Joint Ventures Management:A Critical Success Factors Approach |
祝鳳岡 |
conference |
|
| 1995 |
Office Productivity and Office Automation |
祝鳳岡 |
conference |
|
| 1994 |
「廣告感性訴求策略」之策略分析 |
祝鳳岡 |
conference |
|
| 1994 |
國際比較廣告規範之研究 |
祝鳳岡 |
conference |
|
| 1997 |
Empirical Study on Human Resources Management of International Joint Ventures |
祝鳳岡 |
conference |
|
| 2003-05 |
Attribute Agenda Setting Function of the Press and the Public`s Preception of Candidates in Taipei County Chief Election |
陳憶寧 |
conference |
|
| 2004-01 |
網路使用、社會資產與另類政治參與 |
張卿卿 |
conference |
|
| 2004-01 |
Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies |
張卿卿 |
conference |
|
| 2004-01 |
How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts |
張卿卿 |
conference |
|
| 2004-01 |
Changing smoking attitudes by Strengthening Weak Counter-smoking Beliefs |
張卿卿 |
conference |
|
| 2004 |
Political Communication Research in Taiwan |
張卿卿 |
conference |
|
| 2004 |
Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals |
張卿卿 |
conference |
|
| 2004 |
The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective |
張卿卿 |
conference |
|
