| 2025-07 |
Organizational and Personal Drivers of Ethical Awareness in Public Relations: A Study of Practitioner Perspectives |
鄭怡卉、Cheng, I-Huei、Lee, Seow Ting |
conference |
pdf(6) |
| 2025-06 |
Exploring Confucianism’s Role in Enhancing Business Sustainability -Insights from Taiwanese Firms’ SDG Performance |
鄭怡卉、Cheng, I-Huei、Chien, An-Chi、Lin, Chih-Chun、Lin, Meng-Hsien、Liu, Shih-Ching |
conference |
pdf(12) |
| 2024-08 |
The Impact of Like-Skipping Behavior on Social Media: An Analysis of Age Differences and Social Consequences |
張郁敏、Chang, Yuhmiin |
conference |
pdf(357) |
| 2024-07 |
Enhancing Task Enjoyment in Media Multitasking: The Role of Relatedness and Anticipatory Self-Referencing |
張郁敏、Chang, Yuhmiin |
conference |
說明頁(330) |
| 2024-06 |
Teaching Media Ethics in the Digital Age: Exploring How Ethics Instruction and Internship Experiences Influence Students’ Ethical Perceptions Related to Social Media Practices and AI Applications |
鄭怡卉、Cheng, I-Huei、Lee, Seow Ting |
conference |
說明頁(9) |
| 2024-06 |
Artificial Intelligence in Mass Communication: An Ethical Framework for Predicting AI Acceptance |
鄭怡卉、Cheng, I-Huei、Lee, Seow Ting |
conference |
說明頁(13) |
| 2023-08 |
Exploring the Relationship between Relevant Multitasking and Persuasion: The Role of Inattentional Screen Blindness, Elaboration, and Flow |
張郁敏、Chang, Yuhmiin |
conference |
說明頁(774) |
| 2023-07 |
A Content Analysis of Medical Discourse for Sexually Transmitted Diseases during the Japanese Period in Taiwan: Taking Advertisements of Syphilis Medicine as Examples |
孫秀蕙、Sun, Hsiu-hui |
conference |
pdf(1) |
| 2023-06 |
媒介多工如何提升幸福感：認知負荷與心流的連續中介效果 |
張郁敏 |
conference |
pdf(434) |
| 2023-05 |
Perceived Ethicality and Dialogic Communication Strategies as Predictors of Organization-Public Relationships on Social Media |
鄭怡卉、Cheng, I-Huei、Lee, Seow Ting |
conference |
說明頁(703) |
| 2022-05 |
Predictors of Covid Knowledge, Public Health Compliance, and Vaccine Intent in the US, South Korea, Taiwan, and India |
張郁敏 |
conference |
|
| 2021-08 |
Media multitasking and mood management: The positive and negative mediation effects of entertainment and flow on mood repair |
張郁敏、Chang, Yuhmiin |
conference |
說明頁(610) |
| 2021-07 |
How Do individuals’ world views shape their perceptions of AI |
陳憶寧、Chen, Y. N. Katherine |
conference |
說明頁(790) |
| 2021-06 |
Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果 |
張郁敏、Chang, Yuhmiin |
conference |
說明頁(730) |
| 2021-05 |
社群媒體上的危機溝通 |
鄭怡卉、Cheng, I-Huei |
conference |
說明頁(922) |
| 2021-05 |
The role of information literacy in the COVID-19 pandemic |
陳憶寧、Chen, Y. N. Katherine |
conference |
說明頁(792) |
| 2021-01 |
2020年臺灣總統大選之議題數據分析 |
陳憶寧、Chen, Y. N. Katherine |
conference |
pdf(719) |
| 2020-08 |
Analysis of campaign issue dynamics |
陳憶寧、Chen, Yi Ning |
conference |
pdf(603) |
| 2020-05 |
臉書粉絲參與品牌官方粉絲專頁之動機與社群公關內容經營策略 |
鄭怡卉、Cheng, I-Huei |
conference |
pdf(414) |
| 2019-11 |
An analysis of false claims in Taiwan`s newspaper nutritional products advertisements during the colonial period |
孫秀蕙、Sun, Hsiu-Hui |
conference |
|
| 2019-11 |
Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media |
鄭怡卉、Cheng, I-Huei |
conference |
說明頁(829) |
| 2019-10 |
The impact of attitudes towards government and corporations on trust in technology |
陳憶寧、Chen, Y. N. Katherine |
conference |
pdf(756) |
| 2019-09 |
Making Ideation Visible: An Early-Design Tool for Designers |
鄭霈絨、Cheng, Pei-Jung |
會議論文 |
|
| 2019-09 |
Using the Technology Acceptance Model to Evaluate Intention to Use Mobile Games—A Case of Pokémon GO |
Fan, Ya-Fen、鄭霈絨、Cheng, Pei-Jung |
會議論文 |
|
| 2019-06 |
An analysis of "pseudoscience" in Taiwan`s newspaper medicine advertisements during the colonial period |
孫秀蕙、Sun, Hsiu-Hui |
conference |
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