| 1999 |
The impact of perceived channel utilitise shopping orientations and demographics on the consumer`s online buying behavior |
郭貞、李海容、Martha Russel |
article |
|
| 2001-07 |
2000年總統大選候選人網站分析 |
鄭自隆、刑縱任、馬方哲、戴文玲 |
article |
|
| 2004-03 |
臺灣競選傳播應用數位化媒介之回顧 |
鄭自隆 |
article |
|
| 2003 |
How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations |
Chang, Chingching、張卿卿 |
article |
pdf(1476) |
| 2003 |
Relative judgments in competitive contexts |
Chang, Chingching、張卿卿 |
article |
pdf(1182) |
| 2004 |
How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughts |
Chang, Chingching、張卿卿 |
article |
pdf(1345) |
| 2004 |
Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategies |
Chang, Chingching、張卿卿 |
article |
pdf(1471) |
| 2006 |
Enhancing self-consciousness: Implicatoins for the effectiveness of ad appeals |
Chang, Chingching、張卿卿 |
article |
pdf(1102) |
| 1991-12 |
On Enhancing the Persuasiveness of Low Credibility Sources: The Use of a Partial Incongruity Strategy |
郭貞 |
article |
pdf(1337) |
| 2000 |
The effect of personality differences on product evaluations |
張卿卿 |
article |
|
| 1992-09 |
從心所欲而不踰矩? 談廣告道德與社會責任的關係 |
陳文玲 |
article |
pdf(855) |
| 2002 |
The Internet as a Public Relations Medium: An Exploratory Study of PR Professionals in Taiwan |
孫秀蕙、劉端裕、郭書祺 |
article |
|
| 1993-06 |
關於「沈默螺旋」的一場筆戰--淺談意識型態與理論建構的關係 |
孫秀蕙 |
article |
pdf(1258) |
| 2002 |
Communication strategy in Taiwan`s and U. S. corporate web pages: A cross-cultural comparison |
張卿卿、Tsao J.、Chang C. |
article |
|
| 1994-01 |
認同形成、家庭溝通型態以及青少年媒介使用:一個整合模式 |
郭貞 |
article |
pdf(1266) |
| 2007-01 |
The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election |
張卿卿 |
article |
pdf(1459) |
| 1994-07 |
民意理論中的「死硬派」之研究-以「興建核四廠」議題為例 |
孫秀蕙 |
article |
pdf(1311) |
| 1999 |
Consumer Styles and Media Uses of the Generation Xers in Taiwan |
Kuo, Cheng、郭貞 |
article |
pdf(1370) |
| 2000 |
Political advertising in Taiwan and the USA cross-cultural comparison of the 1996 president election campaigns |
Chang, Chingching、張卿卿 |
article |
pdf(1377) |
| 1995-07 |
性別政治？─從民國八十二年台灣地區縣、市長選舉看性別、傳播與政治行為 |
翁秀琪、孫秀蕙 |
article |
pdf(939) |
| 1995-08 |
Effects of gender schematic processing on the reception of political commercials for men and women candidates |
Hitchon, Jacqueline C.、Chang, Chingching、張卿卿 |
article |
pdf(1348) |
| 2002 |
Self-Congruency as a Cue in Different Advertising Processing Contexts |
Chang, Chingching、張卿卿 |
article |
pdf(1325) |
| 1997 |
Mass madia impact on voter response to women candidates: Theoeetical development |
張卿卿 |
article |
|
| 2007 |
Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits |
張卿卿 |
article |
pdf(1514) |
| 2010.01 |
真實的虛假與虛假的真實 |
林恩盈 |
article |
pdf(920) |
