| 2000 |
The Web as a New Marketing Channel in Comparison With Catalogs and Retail Stores: A Niche Analysis |
郭貞、李海容 |
conference |
|
| 1999 |
Channel selection of the internet users in Taiwan for shopping and buying |
郭貞 |
conference |
|
| 1999 |
The impact of market mavenism and shopping orientation on the consumer`s use of the Web catalogs and retail stores as shopping and buying channels |
郭貞 |
conference |
|
| 2007-05 |
Candidate Agenda Setting in the 2004 Taiwanese Presidential Election |
陳憶寧 |
conference |
|
| 1997 |
地域差異與社會階層對台灣地區民眾消費行為傾向之影響 |
郭貞 |
conference |
|
| 1997 |
台灣與大陸青少年消費行為之比較 |
郭貞 |
conference |
|
| 1996 |
線性結構方程模式在跨組比較之應用 |
郭貞 |
conference |
|
| 1996 |
Examiming the Consumer Styles and the Media Use Patterns of the People on Taiwan |
郭貞 |
conference |
|
| 1995-08 |
Exploring the Consumer Style of Youths in China |
郭貞 |
conference |
|
| 1995-06 |
試論傳媒使用、自我認同狀況、與個人背景因素對臺灣地區民眾消費習性與風格形成之影響 |
郭貞 |
conference |
|
| 1994-11 |
廣告從業人員離職因素之研究 |
郭貞 |
conference |
|
| 1994-08 |
Investigation the Compulsive Buying Behaviors among the Taiwanese Youths: An Integrated Model |
郭貞 |
conference |
|
| 1993-12 |
台灣地區民眾消費行為研究 |
郭貞 |
conference |
|
| 1993-09 |
美國消費者行為研究之現況與應用 |
郭貞 |
conference |
|
| 1993-05 |
以Erikson的理論架構探討國內青少年的媒體使用行為 |
郭貞 |
conference |
|
| 1992-01 |
The Acquisition of Consuner Skills and Materialism: A Cross-Cultural Comparison |
郭貞 |
conference |
|
| 1992-05 |
Race-Difference in the Formation of Patriotism Anti-Communism and Political Alienation |
郭貞 |
conference |
|
| 1992-04 |
Buying for Name Brand Social Approval or Fashion: A Social Learning Approach |
郭貞 |
conference |
|
| 2002 |
本土廣告學門面貌之初探 |
陳文玲 |
conference |
|
| 2002 |
多洛希亞之旅第二部：教室、老師與創意體驗 |
陳文玲 |
conference |
|
| 2002 |
自從茉莉離開我—我的夢與創造力研究 |
陳文玲 |
conference |
|
| 2001 |
Advertising Education in Taiwan |
陳文玲 |
conference |
|
| 1999 |
看的方法：台灣民眾廣告態度研究 |
陳文玲 |
conference |
|
| 2006-07 |
News Media Use Political Discussion and Agenda Diversity |
陳憶寧 |
conference |
|
| 1997 |
逆向涵化之初探 |
陳文玲 |
conference |
|
