2004 |
Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies |
張卿卿 |
conference |
|
2004 |
The effectiveness of retrospective and anticipatory self-referencing ads |
張卿卿 |
conference |
|
2004 |
Priming and Framing Effects: A Comparison of the 1991 Gulf War and the 2003 Iraq War |
張卿卿、Chang C.、Lo. V |
conference |
|
2003 |
Ad Repetition and Variation in a Competitive Ad Context |
張卿卿、Chang, Chingching |
conference |
pdf(913) |
2003 |
Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator |
張卿卿 |
conference |
|
2003 |
Diagnosticity of masculinity and Femininity in processing advertising messages |
張卿卿 |
conference |
pdf(822) |
2002 |
The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge |
張卿卿 |
conference |
|
2002 |
Effectiveness of Ad Framing for Consumption Products |
張卿卿 |
conference |
|
2002 |
二ΟΟ一年台北縣長選舉之政治競選言說初探:以公關稿與媒體報導為例 |
陳憶寧 |
conference |
|
2002 |
Relative judgments in a competitive ad context |
張卿卿 |
conference |
|
2002 |
How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations |
張卿卿 |
conference |
|
2001 |
The effects of personality on product evaluation |
張卿卿 |
conference |
|
2001 |
Cultural versus Self: impacts of individualism/collectivism on processing adverising messages |
張卿卿 |
conference |
|
2001 |
Processing advertising in a competitive context |
張卿卿 |
conference |
|
2001 |
政治傳播:美國傳統 vs. 台灣研究 |
張卿卿 |
conference |
|
2000 |
Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan |
張卿卿 |
conference |
|
2000 |
Ad processing: the impact of country-of-origin schemata in different context |
張卿卿 |
conference |
|
2002 |
2001 年台北縣長選舉公關稿之議題設定研究:政治競選言說功能分析取向之應用 |
陳憶寧 |
conference |
|
2000 |
The role of self in processing advertising messages--An exploration of gender schema |
張卿卿 |
conference |
|
2004-06 |
網路危機管理模式初探:情境、網路傳播與組織回應之關聯性 |
黃懿慧、林穎萱 |
conference |
pdf(2648) |
1999 |
The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan |
張卿卿 |
conference |
|
1999 |
A cross-cultural comparison of political advertising in the 1996 president election campeign in Taiwan and the United State |
張卿卿 |
conference |
|
1999 |
The impact of negative political advertising: A review |
張卿卿 |
conference |
|
1998 |
政治競選廣告對選民議題設定與預示的效果研究 |
張卿卿 |
conference |
|
1998 |
女性候選人在選舉中的優劣勢--以八十六年台北縣縣長候選人周荃為例 |
張卿卿 |
conference |
|