Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/56981| DC Field | Value | Language |
|---|---|---|
| dc.contributor | 政大廣告系 | en |
| dc.creator | Chang, Chingching | en |
| dc.creator | 張卿卿 | zh_TW |
| dc.date | 2011-12 | - |
| dc.date.accessioned | 2013-02-25T01:41:36Z | - |
| dc.date.available | 2013-02-25T01:41:36Z | - |
| dc.date.issued | 2013-02-25T01:41:36Z | - |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/56981 | - |
| dc.description.abstract | Public concerns about the environment keep increasing and going global. Polls in the United States, Europe, and East Asia all demonstrate a significant increase in environmental awareness throu ... | en |
| dc.format.extent | 276184 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language | zh_TW | en |
| dc.language.iso | en_US | - |
| dc.relation | Journal of Advertising, 40, 19-31 | en |
| dc.subject | Environmentally friendly product; Werbung; Advertising; Konsumentenverhalten; Consumer Behaviour; USA; United States | en |
| dc.title | Feeling Ambivalent about Going Green: Implications for Green Advertising Processing | en |
| dc.type | article | en |
| dc.identifier.doi | 10.2753/JOA0091-3367400402 | en_US |
| dc.doi.uri | http://dx.doi.org/10.2753/JOA0091-3367400402 | en_US |
| item.cerifentitytype | Publications | - |
| item.languageiso639-1 | en_US | - |
| item.openairetype | article | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.grantfulltext | restricted | - |
| item.fulltext | With Fulltext | - |
| Appears in Collections: | 期刊論文 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Feeling ambivalent about going green.pdf | 269.71 kB | Adobe PDF2 | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.