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https://ah.lib.nccu.edu.tw/handle/140.119/56981| 題名: | Feeling Ambivalent about Going Green: Implications for Green Advertising Processing | 作者: | Chang, Chingching 張卿卿 |
貢獻者: | 政大廣告系 | 關鍵詞: | Environmentally friendly product; Werbung; Advertising; Konsumentenverhalten; Consumer Behaviour; USA; United States | 日期: | Dec-2011 | 上傳時間: | 25-Feb-2013 | 摘要: | Public concerns about the environment keep increasing and going global. Polls in the United States, Europe, and East Asia all demonstrate a significant increase in environmental awareness throu ... | 關聯: | Journal of Advertising, 40, 19-31 | 資料類型: | article | DOI: | http://dx.doi.org/10.2753/JOA0091-3367400402 |
| Appears in Collections: | 期刊論文 |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| Feeling ambivalent about going green.pdf | 269.71 kB | Adobe PDF2 | View/Open |
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