| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 叢宛昀 | zh_TW |
| dc.contributor.author (Authors) | Connie, Tsung | en_US |
| dc.creator (作者) | 叢宛昀 | zh_TW |
| dc.creator (作者) | Connie, Tsung | en_US |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 20-Jul-2016 17:47:24 (UTC+8) | - |
| dc.date.available | 20-Jul-2016 17:47:24 (UTC+8) | - |
| dc.date.issued (上傳時間) | 20-Jul-2016 17:47:24 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933031 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=112393 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933031 | zh_TW |
| dc.description.abstract (摘要) | This business plan presents the process of developing an export plan for Brighten Optix, one of the largest specialty contact lens manufactory in the Asia Pacific. Brighten Optix obtains over 2/3 of its revenue from China due to its rapid growing GDP per capita and high myopia prevalence. In order to spread potential business risk, it was decided to explore new markets starting from Asia Pacific region. iCon United is a new oversea business unit for Brighten Optix; we will use iLens, the reverse geometric lens for orthokeratology, which is a special design for Asian eye, to develop new markets.\nThe goal of this business plan is to provide our mother company with a clearer view of the next market to enter and to develop an effective marketing method that should allow 1% market share penetration in three years. | en_US |
| dc.description.tableofcontents | ACKNOWLEDGEMENTS 1\nABSTRACT 2\n1.0 EXCUSIVE SUMMARY 5\n2.0 BUSINESS DESCRIPTION 7\nGOALS AND OBJECTIVES 7\nCOMPANY OWNERSHIP & HISTORY & BUSINESS PHILOSOPHY 8\nEYE CARE INDUSTRY 9\nOUR SUPPLIER 11\nOUR CUSTOMER 12\nOUR STRENGTHS AND CORE COMPETENCIES 13\n3.0 PRODUCTS & SERVICES 14\nPRODUCTS DESCRIPTION 14\nILENS 14\nSERVICE DESCRIPTION 16\nCOMPETITIVE EDGE 16\nSALES LITERATURE 18\nFUTURE PRODUCTS AND SERVICE 18\n4.0 MARKET ANALYSIS SUMMARY 19\nMARKET ENTRY STRATEGY 19\nGENERAL ENVIRONMENTAL ANALYSIS 20\nRESULT FROM GENERAL ENVIRONMENT ANALYSIS 23\nINDUSTRIAL RELATED ENVIRONMENT ANALYSIS 23\nRESULT FROM SECONDARY MARKET ANALYSIS 26\nTARGET MARKET 27\nTARGET CUSTOMERS 28\nMARKETING MIX 29\nCOMPETITION AND BUYING PATTERNS 31\n5.0 STRATEGY AND IMPLEMENTATION SUMMARY 33\nMARKETING STRATEGY 33\nSALES STRATEGY 35\nSALES FORECAST 36\nSALE PROGRAMS 37\n6.0 MANAGEMENT SUMMARY 38\nMANAGEMENT TEAM 38\nPERSONNEL PLAN 39\n7.0 STARTUP EXPENSES AND CAPITALIZATION 40\nSTART-UP SUMMARY 40\n8.0 FINANCIAL PLAN 41\nBREAK-EVEN ANALYSIS 41\n12-MONTHLY PROFIT AND LOSS PROJECTION 41\nFINANCIAL STATEMENT 43\nPROJECTED CASH FLOW 44\nOPENING DAY BALANCE SHEET 44\nREFERENCES 45 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933031 | en_US |
| dc.subject (關鍵詞) | 角膜塑形術 | zh_TW |
| dc.subject (關鍵詞) | 近視 | zh_TW |
| dc.subject (關鍵詞) | 特殊隱形眼鏡 | zh_TW |
| dc.subject (關鍵詞) | 出口 | zh_TW |
| dc.subject (關鍵詞) | orthokeratology | en_US |
| dc.subject (關鍵詞) | myopia | en_US |
| dc.subject (關鍵詞) | specialty contact lens | en_US |
| dc.subject (關鍵詞) | exporting | en_US |
| dc.title (題名) | 特殊隱形眼鏡在亞洲市場的策略行銷分析 | zh_TW |
| dc.title (題名) | A strategic marketing analysis of exporting specialty contact lenses in Asia Pacific | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. Cherunilam, Francis International trade and export management [electronic resource] / Francis Cherunilam Mumbai [India] : Himalaya Pub. House, 2010\n2. Contact lens spectrum annual report 2015, http://www.clspectrum.com/articleviewer.aspx?articleID=113689\n3. JASON J. NICHOLS, OD, MPH, PHD, FAAO Industry Focus- A Look at the CLMA Contact Lens Spectrum, Volume: 31 , Issue: March 2016, page(s): 44\n4. Culture comparison, https://geert-hofstede.com/taiwan.html | zh_TW |
