| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 叢宛昀 | zh_TW |
| dc.contributor.author (Authors) | Connie, Tsung | en_US |
| dc.creator (作者) | 叢宛昀 | zh_TW |
| dc.creator (作者) | Connie, Tsung | en_US |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 20-Jul-2016 17:47:24 (UTC+8) | - |
| dc.date.available | 20-Jul-2016 17:47:24 (UTC+8) | - |
| dc.date.issued (上傳時間) | 20-Jul-2016 17:47:24 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933031 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/99382 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933031 | zh_TW |
| dc.description.abstract (摘要) | This business plan presents the process of developing an export plan for Brighten Optix, one of the largest specialty contact lens manufactory in the Asia Pacific. Brighten Optix obtains over 2/3 of its revenue from China due to its rapid growing GDP per capita and high myopia prevalence. In order to spread potential business risk, it was decided to explore new markets starting from Asia Pacific region. iCon United is a new oversea business unit for Brighten Optix; we will use iLens, the reverse geometric lens for orthokeratology, which is a special design for Asian eye, to develop new markets.The goal of this business plan is to provide our mother company with a clearer view of the next market to enter and to develop an effective marketing method that should allow 1% market share penetration in three years. | en_US |
| dc.description.tableofcontents | ACKNOWLEDGEMENTS 1ABSTRACT 21.0 EXCUSIVE SUMMARY 52.0 BUSINESS DESCRIPTION 7GOALS AND OBJECTIVES 7COMPANY OWNERSHIP & HISTORY & BUSINESS PHILOSOPHY 8EYE CARE INDUSTRY 9OUR SUPPLIER 11OUR CUSTOMER 12OUR STRENGTHS AND CORE COMPETENCIES 133.0 PRODUCTS & SERVICES 14PRODUCTS DESCRIPTION 14ILENS 14SERVICE DESCRIPTION 16COMPETITIVE EDGE 16SALES LITERATURE 18FUTURE PRODUCTS AND SERVICE 184.0 MARKET ANALYSIS SUMMARY 19MARKET ENTRY STRATEGY 19GENERAL ENVIRONMENTAL ANALYSIS 20RESULT FROM GENERAL ENVIRONMENT ANALYSIS 23INDUSTRIAL RELATED ENVIRONMENT ANALYSIS 23RESULT FROM SECONDARY MARKET ANALYSIS 26TARGET MARKET 27TARGET CUSTOMERS 28MARKETING MIX 29COMPETITION AND BUYING PATTERNS 315.0 STRATEGY AND IMPLEMENTATION SUMMARY 33MARKETING STRATEGY 33SALES STRATEGY 35SALES FORECAST 36SALE PROGRAMS 376.0 MANAGEMENT SUMMARY 38MANAGEMENT TEAM 38PERSONNEL PLAN 397.0 STARTUP EXPENSES AND CAPITALIZATION 40START-UP SUMMARY 408.0 FINANCIAL PLAN 41BREAK-EVEN ANALYSIS 4112-MONTHLY PROFIT AND LOSS PROJECTION 41FINANCIAL STATEMENT 43PROJECTED CASH FLOW 44OPENING DAY BALANCE SHEET 44REFERENCES 45 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933031 | en_US |
| dc.subject (關鍵詞) | 角膜塑形術 | zh_TW |
| dc.subject (關鍵詞) | 近視 | zh_TW |
| dc.subject (關鍵詞) | 特殊隱形眼鏡 | zh_TW |
| dc.subject (關鍵詞) | 出口 | zh_TW |
| dc.subject (關鍵詞) | orthokeratology | en_US |
| dc.subject (關鍵詞) | myopia | en_US |
| dc.subject (關鍵詞) | specialty contact lens | en_US |
| dc.subject (關鍵詞) | exporting | en_US |
| dc.title (題名) | 特殊隱形眼鏡在亞洲市場的策略行銷分析 | zh_TW |
| dc.title (題名) | A strategic marketing analysis of exporting specialty contact lenses in Asia Pacific | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. Cherunilam, Francis International trade and export management [electronic resource] / Francis Cherunilam Mumbai [India] : Himalaya Pub. House, 20102. Contact lens spectrum annual report 2015, http://www.clspectrum.com/articleviewer.aspx?articleID=1136893. JASON J. NICHOLS, OD, MPH, PHD, FAAO Industry Focus- A Look at the CLMA Contact Lens Spectrum, Volume: 31 , Issue: March 2016, page(s): 444. Culture comparison, https://geert-hofstede.com/taiwan.html | zh_TW |
