1. NCCU Academic Hub
  2. 學術產出
  3. College of Commerce
  4. Theses
  5. Item

學術產出-Theses

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

題名 在尼加拉瓜創設社會企業"Soul & Sun"果乾製造公司
“Soul & Sun” dried fruit processing company with social impact in Nicaragua
作者 高卉馨
Gómez, Massiel Morales
貢獻者 蔡政憲
Tsai, Jason
高卉馨
Massiel Morales Gómez
關鍵詞 社會企業
尼加拉瓜
果乾
social impact company
Nicaragua
Dried fruit
日期 2019
上傳時間 7-Aug-2019 16:21:44 (UTC+8)
摘要 The main economic activity in Nicaragua is the agriculture, the fertile soil and the tropical weather of Nicaragua favor the production of many varieties of fruits. According to the Nicaraguan Institute of Agricultural Technology, Nicaragua has 58,000 acres of tropical fruit cultivation. The crops of this product are in the hands of small farmers who don’t have the required technology to add value to the fruits and export them, therefore they are limited to sale only in the local market. This situation generates a low income for farmers and many times waste of fruits due to their low shelf life.
There are many methods for fruit preservation, but the drying process is the most common method of food preservation because it increases storage life. This process needs thermal energy. However, “Soul & Sun” aims to become a dried fruit processing company with a sustainable approach by harnessing solar energy, promoting organic cultivation and paying better prices to farmers, which means higher income for them and therefore a better quality of life.
Having analyzed international trade statistics of dried fruits, a high and increasing demand was identified, not only in the traditional markets but also in the organic food market. The fact that the United States is the main importer of dried fruit worldwide represents an opportunity for this project since the US is Nicaragua’s largest trading partner. Additionally, the Free Trade Agreement between both countries benefits dried fruit exportation from Nicaragua due to it is tax exempted to enter the US market.
In order to evaluate the feasibility of the project, a market study was carried out with secondary information to analyze the demand and supply of dried fruit, distribution channels, and pricing strategies. Also, a technical study was done to determine the adequate machinery and equipment, raw material needs and quality control requirements. Through the financial study, it was concluded that the project is profitable since the first year of operation.
參考文獻 FAO,2016. Financial Analysis in Agricultural project preparation. Retrieved May 27, 2019, from the World Wide Web: http://www.fao.org/3/a-bl811e.pdf,%20%20%20(21.
FAO,2017. Major Tropical Fruits. Statistical Compendium 2017. Retrieved May 12, 2019, from the World Wide Web: http://www.fao.org/fileadmin/templates/est/COMM_MARKETS_MONITORING/Tropical_Fruits/Documents/CA2909EN.pdf.
Frutas Tropicales (2006). Pulpas de Frutas Tropicales (en línea). Retrieved May 27th , 2019, from http://huitoto.udea.edu.co/FrutasTropicales/pina.html.
INC, 2019. Nut and Dried Fruit Council statistical yearbook 2017/2018. Retrieved April 22, 2019, from the World Wide Web: https://www.nutfruit.org/consumers/news/detail/inc-2017-2018-statistical-yearbook.
ITC, 2019. Dried fruit main importers. Trade statistics for international business development 2019. Retrieved May 2, 2019, from the World Wide Web: https://www.trademap.org/Index.aspx.
ITC (2019) Trade statistics for international business development (2019). Retrieve March 29th, from: https://www.trademap.org/Index.aspx
Organic Trade Association, 2018. Organic Industry Survey 2017. Retrieved April 1, 2019, from the World Wide Web: https://ota.com/resources/organic-industry-survey.
Pro Chile, 2011. Estudio de Mercado Snacks de Fruta Deshidratada EE.UU. Retrieved May 5, 2019, from the World Wide Web: https://www.prochile.gob.cl/wp-content/files_mf/documento_08_12_11174052.pdf.
USDA, 2019. Agricultural Research Service. What We Eat in America, NHNES 2018.Retrieved May 10, 2019, from the World Wide Web: https://data.nal.usda.gov/dataset/what-we-eat-america-wweia-database
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
106933050
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106933050
資料類型 thesis
dc.contributor.advisor 蔡政憲zh_TW
dc.contributor.advisor Tsai, Jasonen_US
dc.contributor.author (Authors) 高卉馨zh_TW
dc.contributor.author (Authors) Massiel Morales Gómezen_US
dc.creator (作者) 高卉馨zh_TW
dc.creator (作者) Gómez, Massiel Moralesen_US
dc.date (日期) 2019en_US
dc.date.accessioned 7-Aug-2019 16:21:44 (UTC+8)-
dc.date.available 7-Aug-2019 16:21:44 (UTC+8)-
dc.date.issued (上傳時間) 7-Aug-2019 16:21:44 (UTC+8)-
dc.identifier (Other Identifiers) G0106933050en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/124798-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 106933050zh_TW
dc.description.abstract (摘要) The main economic activity in Nicaragua is the agriculture, the fertile soil and the tropical weather of Nicaragua favor the production of many varieties of fruits. According to the Nicaraguan Institute of Agricultural Technology, Nicaragua has 58,000 acres of tropical fruit cultivation. The crops of this product are in the hands of small farmers who don’t have the required technology to add value to the fruits and export them, therefore they are limited to sale only in the local market. This situation generates a low income for farmers and many times waste of fruits due to their low shelf life.
There are many methods for fruit preservation, but the drying process is the most common method of food preservation because it increases storage life. This process needs thermal energy. However, “Soul & Sun” aims to become a dried fruit processing company with a sustainable approach by harnessing solar energy, promoting organic cultivation and paying better prices to farmers, which means higher income for them and therefore a better quality of life.
Having analyzed international trade statistics of dried fruits, a high and increasing demand was identified, not only in the traditional markets but also in the organic food market. The fact that the United States is the main importer of dried fruit worldwide represents an opportunity for this project since the US is Nicaragua’s largest trading partner. Additionally, the Free Trade Agreement between both countries benefits dried fruit exportation from Nicaragua due to it is tax exempted to enter the US market.
In order to evaluate the feasibility of the project, a market study was carried out with secondary information to analyze the demand and supply of dried fruit, distribution channels, and pricing strategies. Also, a technical study was done to determine the adequate machinery and equipment, raw material needs and quality control requirements. Through the financial study, it was concluded that the project is profitable since the first year of operation.		en_US
dc.description.tableofcontents 1. Company overview 1
1.1. Mission 1
1.2. Vision 1
1.3. Objectives 1
1.3.1. General 1
1.3.2. Specific 1
1.4. Company ownership 2
2. Country background 3
3. Fruit production in Nicaragua 5
4. Key success factors 7
5. Market analysis 9
5.1. Dried fruit industry overview 9
5.2. Dried fruit demand and supply worldwide 10
5.3. Dried fruit market in the United States 12
5.4. Business opportunity 14
6. Business Model 16
7. SWOT Analysis 18
7.1. Strengths 18
7.2. Weaknesses 19
7.3. Opportunities 19
7.4. Threats 20
8. Products 21
8.1. Features and benefits 23
9. Operational plan 24
9.1. Production Process 24
9.2. Process description 24
9.3. Quality control 25
9.4. Technology 26
9.5. Machinery and equipment 27
9.6. Raw materials 29
9.6.1. Mango 29
9.6.2. Pineapple 30
9.6.3. Bananas 30
9.7. Plant location and distribution 30
10. Management and organization 32
11. Marketing plan 33
11.1. Customer segment 33
11.2. Customer relations 34
11.3. Distribution channels 35
11.4. Pricing strategy 37
11.5. Packaging 39
11.6. Sales Forecast 39
12. Financial plan 41
12.1. Startup Expenses 41
12.2. Variable cost 41
12.3. Fix cost 43
12.4. Financing 43
12.5. Expected Free Cash Flow 45
12.6. Net present value analysis 47
12.7. Break-even point 48
13. Conclusions 49
14. References 50		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106933050en_US
dc.subject (關鍵詞) 社會企業zh_TW
dc.subject (關鍵詞) 尼加拉瓜zh_TW
dc.subject (關鍵詞) 果乾zh_TW
dc.subject (關鍵詞) social impact companyen_US
dc.subject (關鍵詞) Nicaraguaen_US
dc.subject (關鍵詞) Dried fruiten_US
dc.title (題名) 在尼加拉瓜創設社會企業"Soul & Sun"果乾製造公司zh_TW
dc.title (題名) “Soul & Sun” dried fruit processing company with social impact in Nicaraguaen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) FAO,2016. Financial Analysis in Agricultural project preparation. Retrieved May 27, 2019, from the World Wide Web: http://www.fao.org/3/a-bl811e.pdf,%20%20%20(21.
FAO,2017. Major Tropical Fruits. Statistical Compendium 2017. Retrieved May 12, 2019, from the World Wide Web: http://www.fao.org/fileadmin/templates/est/COMM_MARKETS_MONITORING/Tropical_Fruits/Documents/CA2909EN.pdf.
Frutas Tropicales (2006). Pulpas de Frutas Tropicales (en línea). Retrieved May 27th , 2019, from http://huitoto.udea.edu.co/FrutasTropicales/pina.html.
INC, 2019. Nut and Dried Fruit Council statistical yearbook 2017/2018. Retrieved April 22, 2019, from the World Wide Web: https://www.nutfruit.org/consumers/news/detail/inc-2017-2018-statistical-yearbook.
ITC, 2019. Dried fruit main importers. Trade statistics for international business development 2019. Retrieved May 2, 2019, from the World Wide Web: https://www.trademap.org/Index.aspx.
ITC (2019) Trade statistics for international business development (2019). Retrieve March 29th, from: https://www.trademap.org/Index.aspx
Organic Trade Association, 2018. Organic Industry Survey 2017. Retrieved April 1, 2019, from the World Wide Web: https://ota.com/resources/organic-industry-survey.
Pro Chile, 2011. Estudio de Mercado Snacks de Fruta Deshidratada EE.UU. Retrieved May 5, 2019, from the World Wide Web: https://www.prochile.gob.cl/wp-content/files_mf/documento_08_12_11174052.pdf.
USDA, 2019. Agricultural Research Service. What We Eat in America, NHNES 2018.Retrieved May 10, 2019, from the World Wide Web: https://data.nal.usda.gov/dataset/what-we-eat-america-wweia-database		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU201900521en_US