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題名 戴姆勒小客車中國市場風險分析
A risk analysis of the Chinese market for Daimler’s passenger car business作者 德希蒙
Deutsch, Simon貢獻者 冷則剛
Leng, Tse-Kang
德希蒙
Simon Deutsch關鍵詞 中國
汽車產業
風險分析
戴姆勒
China
Automotive market
Risk analysis
Daimler日期 2019 上傳時間 7-Aug-2019 16:22:05 (UTC+8) 摘要 The Chinese market for Automobiles underwent a rapid development in the last 40 years and now is the biggest market in the world. Many foreign carmakers also entered the market, mostly through joint venture agreements with local companies. Daimler AG is the mother company of the oldest car brand in the world, Mercedes-Benz. For Daimler’s passenger car business, China became the single biggest market in 2015 and the company is now active in the market with different joint ventures operating R&D, production and sales facilities. The sheer size of the Chinese automotive market offered and offers great opportunities for Daimler’s passenger car business but also exposes the company to certain business risks: Firstly, a slowdown in general economic growth and a less dynamic automotive market naturally impose a risk on a company who sells a big proportion of its cars in China. Recently, the macroeconomic situation is also influenced by the US-Chinese trade disputes. Secondly, within the markets there are certain risks threatening Daimler’s market position such as new customer preferences for mobility services instead of car ownership, not being able to keep up with the demand for electric vehicles, losing customers’ trust as well as risks that come with the joint venture relationships as well as the legal environment in China. This thesis aims at assessing Daimler’s management of these risks by using statements given by top managers over the past years. 參考文獻 Academic Publications and Books:Baker, Mark; Hyvonen, Markus (2011): The Emergence of the Chinese Automobile Sector. In: RBA Bulletin, pp. 23–30.Carr, Jered B.; Hawkins, Christopher v.; Westberg, Drew E. (2017): An Exploration of Collaboration Risk in Joint Ventures: Perceptions of Risk by Local Economic Development Officials. In: Economic Development Quarterly n. 3, 31, pp. 210–227. 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under:https://www.daimler.com/investors/reports/annual-reports/https://www.daimler.com/career/about-us/locations/location-detail-page-5184.htmlhttps://annualreport.daimler.com/ar2018/combined-management-report/liquidity-and-capital-resources/investment-in-propery-plant-and-equipmenthttps://annualreport.daimler.com/ar2018/the-divisions/daimler-trucks#https://blog.car2go.com/de/2014/02/26/people2know-rainer-becker/https://blog.daimler.com/2018/03/20/smart-fortwo-car2go-china/https://blog.daimler.com/2018/03/28/joint-venture-bmw-daimler-mobility-services/https://blog.daimler.com/en/2019/03/28/joint-venture-geely-daimler-smart-china/https://media.daimler.com/marsMediaSite/en/instance/ko.xhtml?oid=14752002https://media.daimler.com/marsMediaSite/en/instance/ko.xhtml?oid=41827136&ls=L3NlYXJjaHJlc3VsdC9zZWFyY2hyZXN1bHQueGh0bWw_c2VhcmNoU3RyaW5nPUNoaW5hJnNlYXJjaElkPTAmc2VhcmNoVHlwZT1kZXRhaWxlZCZib3JkZXJzPXRydWUmcmVzdWx0SW5mb1R5cGVJZD00MDYyNiZ2aWV3VHlwZT1saXN0JnNvcnREZWZpbml0aW9uPVBVQkxJU0hFRF9BVC0yJnRodW1iU2NhbGVJbmRleD0wJnJvd0NvdW50c0luZGV4PTU!&rs=3https://media.daimler.com/marsMediaSite/en/instance/ko/Best-Global-Brands-2018--the-star-shines-Mercedes-Benz-is-the-worlds-most-valuable-premium-automobile-brand.xhtml?oid=41444132https://media.daimler.com/marsMediaSite/en/instance/ko/Daimler-buys-battery-cells-in-a-total-volume-of-20-billion-euros.xhtml?oid=42042973https://media.daimler.com/marsMediaSite/en/instance/ko/Mercedes-Benz-grows-worldwide-sales-in-November.xhtml?oid=42011381https://www.daimler.com/career/about-us/locations/location-detail-page-5185.htmlhttps://www.daimler.com/career/about-us/locations/location-detail-page-5186.htmlhttps://www.daimler.com/career/about-us/locations/location-detail-page-5244.htmlhttps://www.daimler.com/case/en/https://www.daimler.com/company/joint-venture-with-geely.htmlhttps://www.daimler.com/company/locations/daimler-to-expand-local-mercedes-benz-production-with-its-partner-in-china.htmlhttps://www.daimler.com/company/locations/daimler-to-expand-local-mercedes-benz-production-with-its-partner-in-china.htmlhttps://www.daimler.com/company/tradition/company-history/https://www.daimler.com/documents/investors/news/capital-market-releases/daimler-mercedes-benz-ir-release-en-20181206.pdfhttps://www.daimler.com/innovation/case/shared-services/daimler-and-geely.htmlhttps://www.daimler.com/innovation/next/teile-und-fahre-carsharing-in-china.htmlhttps://www.smartchina.com.cn/https://www.smartusa.com/about-usDenza:https://denza.com/portal/page/index/id/8.html?lang=enGeely:http://global.geely.com/history/Porsche:https://www.porsche.com/china/en/https://www.porsche.com/china/en/aboutporsche/aboutporschechina/Audio and Video Material:All Online Sources have been accessed and tested on June 09, 2019Daimler Headlights Audio Podcast – Interview with Chief Economist Müllerhttps://podcasts.google.com/?feed=aHR0cHM6Ly9oZWFkbGlnaHRzLnBvZGlnZWUuaW8vZmVlZC9tcDM%3D&episode=MDc1NDc4MGZmZWExNzM0NTcwM2FiYWMzZjcyNTgwMDM%3DVideo Interview with Dr. Dieter Zetschehttps://www.swr.de/swr-extra/daimler-boss-dankt-ab-dieter-zetsche-im-gespraech-mit-swr-chefredakteur-fritz-frey/-/id=5692094/did=24105834/nid=5692094/j4es5x/index.html 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933057資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107933057 資料類型 thesis dc.contributor.advisor 冷則剛 zh_TW dc.contributor.advisor Leng, Tse-Kang en_US dc.contributor.author (Authors) 德希蒙 zh_TW dc.contributor.author (Authors) Simon Deutsch en_US dc.creator (作者) 德希蒙 zh_TW dc.creator (作者) Deutsch, Simon en_US dc.date (日期) 2019 en_US dc.date.accessioned 7-Aug-2019 16:22:05 (UTC+8) - dc.date.available 7-Aug-2019 16:22:05 (UTC+8) - dc.date.issued (上傳時間) 7-Aug-2019 16:22:05 (UTC+8) - dc.identifier (Other Identifiers) G0107933057 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/124804 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 107933057 zh_TW dc.description.abstract (摘要) The Chinese market for Automobiles underwent a rapid development in the last 40 years and now is the biggest market in the world. Many foreign carmakers also entered the market, mostly through joint venture agreements with local companies. Daimler AG is the mother company of the oldest car brand in the world, Mercedes-Benz. For Daimler’s passenger car business, China became the single biggest market in 2015 and the company is now active in the market with different joint ventures operating R&D, production and sales facilities. The sheer size of the Chinese automotive market offered and offers great opportunities for Daimler’s passenger car business but also exposes the company to certain business risks: Firstly, a slowdown in general economic growth and a less dynamic automotive market naturally impose a risk on a company who sells a big proportion of its cars in China. Recently, the macroeconomic situation is also influenced by the US-Chinese trade disputes. Secondly, within the markets there are certain risks threatening Daimler’s market position such as new customer preferences for mobility services instead of car ownership, not being able to keep up with the demand for electric vehicles, losing customers’ trust as well as risks that come with the joint venture relationships as well as the legal environment in China. This thesis aims at assessing Daimler’s management of these risks by using statements given by top managers over the past years. en_US dc.description.tableofcontents 1. Introduction 11.1. History of the Chinese Automotive Market 31.2. The Chinese Automotive Market Today 81.2.1. Passenger Car Sales in China 81.2.2. Passenger Car Production in China 101.2.3. Import & Export of Passenger Cars 111.2.4. Governmental Market Steering 131.3. German Carmakers in China 141.4. Daimler in China 161.4.1. Beijing Benz Automotive (BBAC) 181.4.2. Mercedes-Benz Sales Service 201.4.3. Foton Benz 211.4.4. Fujian Benz 221.4.5. Denza 231.4.6. Joint Ventures with Geely 242. Risk Analysis of the Passenger Car Market in China 252.1. Risks derived from Macroeconomic Developments 262.1.1. Development of the Chinese Economy 262.1.2. Development of the Passenger Car Market in China 292.1.3. The US-China Trade Dispute 312.2. Risks derived from the Qualitative Development of the Automotive Market in China 322.2.1. Changes in Customer Behavior and Preferences 322.2.2. E-Mobility as a Game Changer 362.2.3. Angry Netizens – The Risk of Upsetting the Chinese Public 392.2.4. Joint Venture Relations as a Risk Factor 422.2.5. The Legal Environment in China 443. Risk Analysis of the Chinese Passenger Car Market for Daimler 473.1. Risk of unfavorable Market Development for Daimler 483.2. Risk from the US-China Trade Disputes 553.3. Risks from Shifts in Consumer Preferences away from Vehicle Ownership 593.4. Risks related to the Rise of E-Mobility in China 633.5. Risk of Causing Negative Publicity 673.6. Risk through Joint Venture Relations 703.7. Risk through Copyright Infringements 754. Conclusion & Outlook 775. References 79 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107933057 en_US dc.subject (關鍵詞) 中國 zh_TW dc.subject (關鍵詞) 汽車產業 zh_TW dc.subject (關鍵詞) 風險分析 zh_TW dc.subject (關鍵詞) 戴姆勒 zh_TW dc.subject (關鍵詞) China en_US dc.subject (關鍵詞) Automotive market en_US dc.subject (關鍵詞) Risk analysis en_US dc.subject (關鍵詞) Daimler en_US dc.title (題名) 戴姆勒小客車中國市場風險分析 zh_TW dc.title (題名) A risk analysis of the Chinese market for Daimler’s passenger car business en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Academic Publications and Books:Baker, Mark; Hyvonen, Markus (2011): The Emergence of the Chinese Automobile Sector. In: RBA Bulletin, pp. 23–30.Carr, Jered B.; Hawkins, Christopher v.; Westberg, Drew E. (2017): An Exploration of Collaboration Risk in Joint Ventures: Perceptions of Risk by Local Economic Development Officials. 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/china-is-leading-the-worlds-boom-in-electric-vehicles-heres-why/#5a972fdc2f2ehttps://www.forbes.com/sites/jackperkowski/2018/07/13/china-shifts-subsidies-for-electric-vehicles/#781568935703https://www.forbes.com/sites/michaeldunne/2018/03/30/chinas-electric-vehicle-leaders-who-are-they/#5e13e03030b6https://www.forbes.com/sites/sarwantsingh/2019/01/30/give-way-uber-didi-signals-its-ambitions-and-they-encompass-wheels-on-every-continent/#edc9564350f9https://www.ft.com/content/127323ba-61a5-11e9-b285-3acd5d43599ehttps://www.ft.com/content/5e7d748a-5dec-11e8-9334-2218e7146b04https://www.ft.com/content/d27ce564-4c9d-11e9-bbc9-6917dce3dc62https://www.futurecar.com/3087/Daimler-AG-Looking-to-increase-its-Stake-in-BAIC-Motors-its-Joint-Venture-Partner-in-Chinahttps://www.globalfleet.com/en/manufacturers/asia-pacific/features/daimler-acquires-4-bjev?a=YHE11&t%5B0%5D=China&t%5B1%5D=Daimler&t%5B2%5D=Geely&curl=1https://www.greencarcongress.com/2019/04/20190418-mbchina.htmlhttps://www.handelsblatt.com/today/companies/sales-dispute-audi-caves-to-chinese-car-dealers/23569892.html?ticket=ST-775473-ZQ7GUiihdbCGGh4V6cq7-ap1https://www.handelsblatt.com/unternehmen/industrie/auto-von-morgen/handelsblatt-auto-gipfel-2017-der-panda-faellt-nicht-vom-baum/20509572.html?ticket=ST-1777230-ltgzzNApTmUnbDcEGOOO-ap4http://asiaperspective.net/2018/08/16/china-global-electric-vehicle-market-leader/https://insideevs.com/hottest-new-electric-cars-coming-in-2019-2020/https://insideevs.com/news/341112/in-october-2018-byd-set-5th-straight-plug-in-electric-car-sales-record/https://insideevs.com/news/341255/chinas-new-rules-will-punish-automakers-who-dont-meet-electric-quota/https://insideevs.com/news/347306/over-1-million-plugin-cars-sold-china/https://insideevs.com/plug-in-electric-vehicle-market-share-is-twice-higher-in-china-than-in-u-s/https://www.manager-magazin.de/unternehmen/autoindustrie/a-880942.htmlhttps://www.manager-magazin.de/unternehmen/autoindustrie/daimler-dieter-zetsche-widerspricht-bundesregierung-a-1118964.htmlhttps://www.manager-magazin.de/unternehmen/autoindustrie/daimler-gruendet-joint-venture-mit-geely-smart-kommt-kuenftig-aus-china-a-1260053.htmlhttps://www.manager-magazin.de/unternehmen/autoindustrie/daimler-haelfte-von-smart-soll-zu-grossaktionaer-geely-wechseln-a-1259835.htmlhttps://www.manager-magazin.de/unternehmen/autoindustrie/daimler-kooperation-mit-geely-noch-nicht-gespraechsthema-in-peking-a-1204708.htmlhttps://www.manager-magazin.de/unternehmen/autoindustrie/daimler-neue-beteiligung-an-china-partner-baic-als-zeichen-gegen-geely-a-1197100.htmlhttps://www.marketing-interactive.com/senior-daimler-executive-accused-racist-rant-chinese-removed-role/https://medium.com/@mamblard75/how-nio-byton-lucid-rivian-and-others-emulate-tesla-42e44a6f82bhttps://medium.com/shanghaiist/mercedes-benz-apologizes-to-the-chinese-people-for-quoting-dalai-lama-on-its-instagram-page-7b15829211dhttps://www.moz.de/artikel-ansicht/dg/0/1/1383500/https://news.yahoo.com/mercedes-very-sorry-china-consumer-gripe-goes-viral-095804760--finance.htmlhttps://www.n-tv.de/wirtschaft/China-laesst-Dolce-Gabbana-leiden-article20893889.htmlhttps://www.n-tv.de/wirtschaft/Wie-ergeht-es-Daimler-in-China-article17568966.htmlhttps://www.nzz.ch/mobilitaet/auto-mobil/china-traeume-trotz-smog-alarm-1.18280893https://www.nzz.ch/mobilitaet/auto-mobil/daimler-chef-zetsche-mehr-elektroautos-sind-nicht-so-gut-fuer-die-bilanz-ld.1374575https://www.nzz.ch/mobilitaet/auto-mobil/interview-hubertus-troska-die-e-klasse-hat-in-china-aufholpotenzial-ld.4214https://www.reuters.com/article/us-audi-china-dealers-idUSKCN18G0DZhttps://www.reuters.com/article/us-autoshow-beijing-daimler/hostile-takeover-daimler-ceo-says-no-fears-about-chinese-magnate-li-shufu-idUSKBN1HW0C4https://www.reuters.com/article/us-baic-daimler-exclusive/exclusive-chinas-baic-seeks-to-buy-5-percent-daimler-stake-sources-idUSKCN1SH06G?feedType=RSS&feedName=businessNewshttps://www.reuters.com/article/us-china-autos-electric/china-targets-35-million-vehicle-sales-by-2025-nevs-to-make-up-one-fifth-idUSKBN17R086https://www.reuters.com/article/us-china-autos-imports/chinese-car-imports-tumbled-87-percent-in-june-ahead-of-tariff-changes-idUSKBN1KR0Q4https://www.reuters.com/article/us-china-usa-auto/china-says-to-halt-additional-tariffs-on-us-made-cars-from-jan-1-idUSKBN1OD165https://www.reuters.com/article/us-didi-chuxing-booking-hldg-investment/chinas-didi-gets-500-million-funding-from-booking-com-parent-idUSKBN1K70THhttps://www.reuters.com/article/us-mercedes-benz-china-gaffe/mercedes-benz-apologizes-to-chinese-for-quoting-dalai-lama-idUSKBN1FQ1FJhttps://www.reuters.com/article/us-southkorea-autos-china-idUSKBN17511Chttps://www.scmp.com/business/china-business/article/2169698/made-china-2025-worlds-biggest-auto-market-wants-be-mosthttps://www.scmp.com/business/companies/article/2085118/south-koreas-hyundai-kia-sales-halve-china-amid-diplomatic-spathttps://www.scmp.com/economy/global-economy/article/3006432/chinese-and-us-companies-fear-donald-trumps-trade-war-carhttp://www.spiegel.de/auto/aktuell/byd-tang-plug-in-hybrid-aus-china-auf-dem-nuerburgring-a-1239906.htmlhttps://www.spiegel.de/auto/aktuell/warum-lange-entwicklungszyklen-fuer-autohersteller-zum-problem-werden-a-881990.htmlhttps://www.stimme.de/suedwesten/wirtschaft/wi/Auto-Daimler-Deutschland-China-Baden-Wuerttemberg-Daimler-grundsaetzlich-offen-fuer-Zusammenarbeit-mit-Geely;art19071,3995923https://www.stuttgarter-zeitung.de/inhalt.interview-mit-hubertus-troska-die-s-klasse-bleibt-in-sindelfingen.48a5bb12-2103-478c-b171-0725757c5cce.htmlhttps://www.stuttgarter-zeitung.de/inhalt.mercedes-entwicklungschef-ola-kaellenius-die-kosten-sind-eine-herausforderung.933d6dbe-0552-4a2a-8751-bcc22956e0d9.htmlhttps://www.sueddeutsche.de/auto/carsharing-wie-in-den-anfangstagen-von-amazon-1.1882061https://www.sueddeutsche.de/auto/smart-geht-nach-china-rache-auf-schwaebisch-1.215262https://techcrunch.com/2018/02/26/geely-becomes-daimlers-largest-shareholder-with-9-billion-stake/https://www.theverge.com/2019/4/16/18389666/electric-sedans-nio-xpeng-geely-shanghai-auto-showhttps://www.washingtonpost.com/wpsrv/inatl/longterm/flash/june/china71.htm??noredirect=onhttps://www.weekinchina.com/2019/04/dealing-with-disaster/Official Company Information and ReleasesAll Online Sources have been accessed and tested on June 09, 2019Audi:https://www.audi-mediacenter.com/en/production-232https://www.audi.com/en/company/profile/locations.htmlBAIC:http://en.baicgroup.com.cn/index.php?r=index/default/cate&id=133&tid=104BMW:https://www.bmwgroup.com/content/dam/bmw-group-websites/bmwgroup_com/ir/downloads/de/2010/termine-und-events/BMW_in_CHINA.pdfhttps://www.bmw.com.cn/zh/all-models.htmlhttps://www.bmwgroup.com/content/dam/bmw-group-websites/bmwgroup_com/ir/technologie_workshops/BMW%20Group%20Product,%20Technology%20and%20Business%20Update%202018%2020181203%20-%20Production%20Network.pdfBYD:http://bydeurope.com/company/history.phpDaimler:Daimler AG and DaimlerChrysler Annual Reports accessible under:https://www.daimler.com/investors/reports/annual-reports/https://www.daimler.com/career/about-us/locations/location-detail-page-5184.htmlhttps://annualreport.daimler.com/ar2018/combined-management-report/liquidity-and-capital-resources/investment-in-propery-plant-and-equipmenthttps://annualreport.daimler.com/ar2018/the-divisions/daimler-trucks#https://blog.car2go.com/de/2014/02/26/people2know-rainer-becker/https://blog.daimler.com/2018/03/20/smart-fortwo-car2go-china/https://blog.daimler.com/2018/03/28/joint-venture-bmw-daimler-mobility-services/https://blog.daimler.com/en/2019/03/28/joint-venture-geely-daimler-smart-china/https://media.daimler.com/marsMediaSite/en/instance/ko.xhtml?oid=14752002https://media.daimler.com/marsMediaSite/en/instance/ko.xhtml?oid=41827136&ls=L3NlYXJjaHJlc3VsdC9zZWFyY2hyZXN1bHQueGh0bWw_c2VhcmNoU3RyaW5nPUNoaW5hJnNlYXJjaElkPTAmc2VhcmNoVHlwZT1kZXRhaWxlZCZib3JkZXJzPXRydWUmcmVzdWx0SW5mb1R5cGVJZD00MDYyNiZ2aWV3VHlwZT1saXN0JnNvcnREZWZpbml0aW9uPVBVQkxJU0hFRF9BVC0yJnRodW1iU2NhbGVJbmRleD0wJnJvd0NvdW50c0luZGV4PTU!&rs=3https://media.daimler.com/marsMediaSite/en/instance/ko/Best-Global-Brands-2018--the-star-shines-Mercedes-Benz-is-the-worlds-most-valuable-premium-automobile-brand.xhtml?oid=41444132https://media.daimler.com/marsMediaSite/en/instance/ko/Daimler-buys-battery-cells-in-a-total-volume-of-20-billion-euros.xhtml?oid=42042973https://media.daimler.com/marsMediaSite/en/instance/ko/Mercedes-Benz-grows-worldwide-sales-in-November.xhtml?oid=42011381https://www.daimler.com/career/about-us/locations/location-detail-page-5185.htmlhttps://www.daimler.com/career/about-us/locations/location-detail-page-5186.htmlhttps://www.daimler.com/career/about-us/locations/location-detail-page-5244.htmlhttps://www.daimler.com/case/en/https://www.daimler.com/company/joint-venture-with-geely.htmlhttps://www.daimler.com/company/locations/daimler-to-expand-local-mercedes-benz-production-with-its-partner-in-china.htmlhttps://www.daimler.com/company/locations/daimler-to-expand-local-mercedes-benz-production-with-its-partner-in-china.htmlhttps://www.daimler.com/company/tradition/company-history/https://www.daimler.com/documents/investors/news/capital-market-releases/daimler-mercedes-benz-ir-release-en-20181206.pdfhttps://www.daimler.com/innovation/case/shared-services/daimler-and-geely.htmlhttps://www.daimler.com/innovation/next/teile-und-fahre-carsharing-in-china.htmlhttps://www.smartchina.com.cn/https://www.smartusa.com/about-usDenza:https://denza.com/portal/page/index/id/8.html?lang=enGeely:http://global.geely.com/history/Porsche:https://www.porsche.com/china/en/https://www.porsche.com/china/en/aboutporsche/aboutporschechina/Audio and Video Material:All Online Sources have been accessed and tested on June 09, 2019Daimler Headlights Audio Podcast – Interview with Chief Economist Müllerhttps://podcasts.google.com/?feed=aHR0cHM6Ly9oZWFkbGlnaHRzLnBvZGlnZWUuaW8vZmVlZC9tcDM%3D&episode=MDc1NDc4MGZmZWExNzM0NTcwM2FiYWMzZjcyNTgwMDM%3DVideo Interview with Dr. Dieter Zetschehttps://www.swr.de/swr-extra/daimler-boss-dankt-ab-dieter-zetsche-im-gespraech-mit-swr-chefredakteur-fritz-frey/-/id=5692094/did=24105834/nid=5692094/j4es5x/index.html zh_TW dc.identifier.doi (DOI) 10.6814/NCCU201900202 en_US
