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題名 微型企業創業關鍵因素之研究—以約會產業為例
A Study in Micro-Business Startups - A Case Study in the Dating Industry作者 段俊廷
Duan, Jim-Tim貢獻者 陳立民
段俊廷
Duan, Jim-Tim關鍵詞 約會產業
商業模式
精實創業日期 2020 上傳時間 3-Aug-2020 18:41:03 (UTC+8) 摘要 在世界各地的約會產業規模普遍偏小，常以微型企業的形式經營；儘管如此，在美國的產值仍有近一億美元之多，不容小覷；同時近年創業公司數量雖不斷地成長，卻鮮有創業公司能夠成功持續存活經營多年。約會產業也不例外，在面對競爭激烈、高壓的社會環境中，僅有極少數個體能成功永續經營並長久發展。 本研究以約會產業為個案，檢視個案公司創業期間的變化，並以商業模式圖細分商業活動項目。使用商業模式圖為基底，以精實創業理論檢視商業行動中符合理論框架下的過程，辨識精實創業實際應用在約會產業中的樣貌，探討個案公司在創新創業理論中經營過程以及永續經營至今的方式。 本研究發現此類微型企業只要在核心賣點上發揮所長，不斷緊貼市場擴大產品服務項目，並在發展到一定程度後進行事業體其他層面的擴張；對於企業本身的成長是有正面幫助的。
The Dating Industry has always remained a relatively small-scale industry, oftentimes seen run as micro-businesses across the globe. Despite that fact, the industry is valued at nearly 100 million USD in the United States alone. The number of startups has seen steady growth over the years, although not many survived for over a number of years. The Dating Industry is no exception, where this research observed few companies stand strong and resilient in this strenuous and competitive climate for startups.This research is based on a case study of DatingDoc. Firstly, the research starts by examining the significant changes within the startup from its inception to its current state. The research then compiles the business activities of DatingDoc onto a Business Model Canvas, which serves as a basis of our core research. The core, which is the Lean Startup theory, the research use to apply onto the Business Model Canvas of the case, and realize a Lean Startup case for the Dating Industry. In studying the case, the research found that zoom-in pivots fit best with the growth methods of micro-businesses. And it is also important to solidify the logic behind a fitting growth engine to push the company forward. Furthermore, the idea of securing a formal company structure in operations is especially important for industries that are niche, in order to find success and longevity in the future of the company.In conclusion, this research found that it is conducive for the growth of the micro-businesses as long as they make the best of the core selling points and expand their businesses in due course.參考文獻 中文文獻黃暖雲 台北產經（2016）。 全球創業觀察—2017全球創業精神暨發展指數 （Global Entrepreneurship Index, GEI ...取自：https://www.taipeiecon.taipei/article_cont.aspx?MSid=712143753265006557&MmmID=1205&CatID=707755502234500202。鈕文英, & 吳裕益 （Eds.）。（2015）。 單一個案研究法：研究設計與後設分析。心理。楊政學（2005）。 企業研究方法，臺北縣五股鄉：普林斯頓國際。蔡芃敏.中央通訊社（2019）。中小企業穩定成長家數及就業人口創4年新高。 取自：https://www.cna.com.tw/news/afe/201911050342.aspx。英文文獻Almog, R., & Kaplan, D. (2015). The Nerd and His Discontent. Men and Masculinities, 20(1), 27–48. doi:10.1177/1097184x15613831Amanullah, A. N. A. A., Aziz, N. F. A., Hadi, F. N., & Ibrahim, J. (2015). Comparison of Business Model Canvas (BMC) among the three consulting companies. International Journal of Computer Science and Information Technology Research, 3(2), 462-471.Anderson, E., Lim, S. Y., & Joglekar, N. (2017, January). Are more frequent releases always better? dynamics of pivoting, scaling, and the Minimum Viable Product. In Proceedings of the 50th Hawaii International Conference on System Sciences. (HICSS-50)Bajwa, S. S., Wang, X., Duc, A. N., & Abrahamsson, P. (2016, June). How do software startups pivot? empirical results from a multiple case study. In International Conference of Software Business , pp. 169-176. Springer, Cham.Bajwa, S. S., Wang, X., Duc, A. N., Chanin, R. M., Prikladnicki, R., Pompermaier, L. B., & Abrahamsson, P. (2017). Start-ups Must Be Ready to Pivot. IEEE Software, 34(3), 18-22.Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A Literature and Practice Review to Develop Sustainable Business Model Archetypes. Journal of cleaner production, 65, 42-56.Borissova, B. (2019). The highly controversial industry of pick-up artists is actually booming right now. Retrieved 8 May 2020, from https://screenshot-magazine.com/the-future/pick-up-artists-industry/Carland, J.W., F. Hoy, W.R. Boulton,and J.C. Carland (1984). Differentiating Entrepreneurs from Small Business Owners: A Conceptualization, Academy of Management Review 9(2), 354–359.Chandler, G.N. and Hanks, S.H. (1993) Measuring the performance of emerging businesses: a validation study. Journal of Business Venturing, 8 (5), 391–391.De Reuver, M., Bouwman, H., & Haaker, T. (2013). Business model roadmapping: A practical approach to come from an existing to a desired business model. International Journal of Innovation Management, 17(01), 1340006.Doganova, L., & Eyquem-Renault, M. (2009). What do business models do?: Innovation devices in technology entrepreneurship. Research Policy, 38(10), 1559-1570.Dudin, M., Kucuri, G., Fedorova, I., Dzusova, S., & Namitulina, A. (2015). The innovative business model canvas in the system of effective budgeting. Asian Social Science, 11(7), 290-296.Eppler, M. J., Hoffmann, F., & Bresciani, S. (2011). New business models through collaborative idea generation. International Journal of Innovation Management, 15(06), 1323-1341.Felin, T., Gambardella, A., Stern, S., & Zenger, T. (2019). Lean startup and the business model: Experimentation revisited. Long Range Planning, doi: 10.1016/j.lrp.2019.06.002.Gartner, W. B., & Carter, N. M. (2003). Entrepreneurial behavior and firm organizing processes. Handbook of Entrepreneurship Research , pp. 195-221). Springer, Boston, MA.Ghorashi, H. (2015). Challenges of the Lean Startup Method: Entrepreneurial Knowledge Management during the BML-Loop (Bachelor`s thesis, University of Twente).Gillham, B. (2000). Case Study Research Methods. Bloomsbury Publishing.Guion, L. A., Diehl, D. C., & McDonald, D. (2001). Conducting an in-depth Interview. McCarty Hall, FL: University of Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, EDIS.Günzel, F., & Holm, A. B. (2013). One size does not fit all—understanding the front-end and back-end of business model innovation. International Journal of Innovation Management, 17(01), 1340002.Hall, G., & Fulshaw, S. (1991). Factors associated with relative performance amongst small firms in the British instrumentation sector. Manchester, UK: Manchester Business School, pp. 227–237, Avebury, Aldershot.Hill, A. (2017, November 2). Meet Eric Ries - reluctant start-up guru who sparked a movement. Retrieved from https://www.ft.com/content/81182ae2-b812-11e7-9bfb-4a9c83ffa852 .Hodgetts, R. M., & Kuratko, D. F. (2001). Entrepreneurship: A Contemporary Approach. South-Western/Thomson Learning.Hokkanen, L., Kuusinen, K., & Väänänen, K. (2016, May). Minimum viable user experience: A framework for supporting product design in startups. In International Conference on Agile Software Development , pp. 66-78. Springer, Cham.Jackson, W. T., Scott, D. J., & Schwagler, N. (2015). Using the business model canvas as a methods approach to teaching entrepreneurial finance. Journal of Entrepreneurship Education, 18(2), 99-111.Kale, S. (2019). 50 years of pickup artists: why is the toxic skill still so in demand?. Retrieved 30 April 2020, from https://www.theguardian.com/lifeandstyle/2019/nov/05/pickup-artists-teaching-men-approach-women-industry-street-harassmentKao, J. J., & Stevenson, H. H. (1985). Entrepreneurship, what it is and how to teach it: a collection of working papers based on a colloquium held at Harvard Business School, July 5-8, 1983. The School.Landstrom, H. (2007). Pioneers in entrepreneurship and small business research (Vol. 8). Springer Science & Business Media.Maurya, A. (2016). Scaling lean: Mastering the key metrics for startup growth. Penguin.Moogk, D. R. (2012). Minimum viable product and the importance of experimentation in technology startups. Technology Innovation Management Review, 2(3), 23-66.Ojasalo, K., & Ojasalo, J. (2015). Adapting business model thinking to service logic: an empirical study on developing a service design tool. The Nordic School, pp. 321.Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons.Perren, L. (2000). Factors in the growth of micro-enterprises (part 2): exploring the implication. Journal of Small Business and Enterprise Development, 7 (1), 58–68.Rao, A. S. (2014). Minimum Viable Product (MVP) for Product startup: An Indian perspective, Forum for Knowledge Sharing IX Annual Conference: October, pp. 27-29.Ries, E. (2011). The Lean Startup: How Today`s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Currency.Stewart, W.H., W.E. Watson, J.C. Carland and J.W. Carland (1998). A Proclivity for Entrepreneurship: A Comparison of Entrepreneurs, Small Business Owners, and Corporate Managers, Journal of Business Venturing 14(2), 189–214.Timmons, J. A., Smollen, L. E., & Dingee, A. L. (1977). New venture creation: a guide to small business development , 1, Irwin Professional Publishing.Umar, A., Sasongko, A. H., & Aguzman, G. (2018). Business model canvas as a solution for competing strategy of small business in Indonesia. International Journal of Entrepreneurship.Van Praag, C. M. (2003). Business survival and success of young small business owners. Small Business Economics, 21(1), 1-17.Venkataraman, S. (1997). The Distinctive Domain of Entrepreneurship Research , 1, 119-38.Yin, R. K. (1994). Discovering the future of the case study. Method in evaluation research. Evaluation Practice, 15(3), 283-290.Zolnowski, A., Weiß, C., & Böhmann, T. (2014). Representing Service Business Models with the Service Business Model Canvas--The Case of a Mobile Payment Service in the Retail Industry. 2014 47th Hawaii International Conference on System Sciences, 718-727. IEEE. 描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
107363007資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107363007 資料類型 thesis dc.contributor.advisor 陳立民 zh_TW dc.contributor.author (Authors) 段俊廷 zh_TW dc.contributor.author (Authors) Duan, Jim-Tim en_US dc.creator (作者) 段俊廷 zh_TW dc.creator (作者) Duan, Jim-Tim en_US dc.date (日期) 2020 en_US dc.date.accessioned 3-Aug-2020 18:41:03 (UTC+8) - dc.date.available 3-Aug-2020 18:41:03 (UTC+8) - dc.date.issued (上傳時間) 3-Aug-2020 18:41:03 (UTC+8) - dc.identifier (Other Identifiers) G0107363007 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/131341 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理研究所(MBA學位學程) zh_TW dc.description (描述) 107363007 zh_TW dc.description.abstract (摘要) 在世界各地的約會產業規模普遍偏小，常以微型企業的形式經營；儘管如此，在美國的產值仍有近一億美元之多，不容小覷；同時近年創業公司數量雖不斷地成長，卻鮮有創業公司能夠成功持續存活經營多年。約會產業也不例外，在面對競爭激烈、高壓的社會環境中，僅有極少數個體能成功永續經營並長久發展。 本研究以約會產業為個案，檢視個案公司創業期間的變化，並以商業模式圖細分商業活動項目。使用商業模式圖為基底，以精實創業理論檢視商業行動中符合理論框架下的過程，辨識精實創業實際應用在約會產業中的樣貌，探討個案公司在創新創業理論中經營過程以及永續經營至今的方式。 本研究發現此類微型企業只要在核心賣點上發揮所長，不斷緊貼市場擴大產品服務項目，並在發展到一定程度後進行事業體其他層面的擴張；對於企業本身的成長是有正面幫助的。 zh_TW dc.description.abstract (摘要) The Dating Industry has always remained a relatively small-scale industry, oftentimes seen run as micro-businesses across the globe. Despite that fact, the industry is valued at nearly 100 million USD in the United States alone. The number of startups has seen steady growth over the years, although not many survived for over a number of years. The Dating Industry is no exception, where this research observed few companies stand strong and resilient in this strenuous and competitive climate for startups.This research is based on a case study of DatingDoc. Firstly, the research starts by examining the significant changes within the startup from its inception to its current state. The research then compiles the business activities of DatingDoc onto a Business Model Canvas, which serves as a basis of our core research. The core, which is the Lean Startup theory, the research use to apply onto the Business Model Canvas of the case, and realize a Lean Startup case for the Dating Industry. In studying the case, the research found that zoom-in pivots fit best with the growth methods of micro-businesses. And it is also important to solidify the logic behind a fitting growth engine to push the company forward. Furthermore, the idea of securing a formal company structure in operations is especially important for industries that are niche, in order to find success and longevity in the future of the company.In conclusion, this research found that it is conducive for the growth of the micro-businesses as long as they make the best of the core selling points and expand their businesses in due course. en_US dc.description.tableofcontents 中文摘要 I英文摘要 II謝誌 III目次 IV圖次 VI表次 VII第一章 緒論 1第一節 研究背景與動機 1第二節 研究問題與目的 5第三節 論文架構 6第二章 文獻探討 8第一節 創業與精實創業 8第二節 商業模式 13第三章 研究方法 16第一節 研究架構 16第二節 研究理論 17第三節 研究方法25第四節 研究對象 29第五節 訪談設計 30第四章 個案分析 34第一節 約會診療室簡介34第二節 研究分析 35第三節 商業模式圖比較 47第五章 結論與建議 49第一節 研究結論 49第二節 研究建議 53第三節 後續研究建議 54參考文獻 56 zh_TW dc.format.extent 1075809 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107363007 en_US dc.subject (關鍵詞) 約會產業 zh_TW dc.subject (關鍵詞) 商業模式 zh_TW dc.subject (關鍵詞) 精實創業 zh_TW dc.title (題名) 微型企業創業關鍵因素之研究—以約會產業為例 zh_TW dc.title (題名) A Study in Micro-Business Startups - A Case Study in the Dating Industry en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中文文獻黃暖雲 台北產經（2016）。 全球創業觀察—2017全球創業精神暨發展指數 （Global Entrepreneurship Index, GEI ...取自：https://www.taipeiecon.taipei/article_cont.aspx?MSid=712143753265006557&MmmID=1205&CatID=707755502234500202。鈕文英, & 吳裕益 （Eds.）。（2015）。 單一個案研究法：研究設計與後設分析。心理。楊政學（2005）。 企業研究方法，臺北縣五股鄉：普林斯頓國際。蔡芃敏.中央通訊社（2019）。中小企業穩定成長家數及就業人口創4年新高。 取自：https://www.cna.com.tw/news/afe/201911050342.aspx。英文文獻Almog, R., & Kaplan, D. (2015). The Nerd and His Discontent. Men and Masculinities, 20(1), 27–48. doi:10.1177/1097184x15613831Amanullah, A. N. A. A., Aziz, N. F. A., Hadi, F. N., & Ibrahim, J. (2015). Comparison of Business Model Canvas (BMC) among the three consulting companies. International Journal of Computer Science and Information Technology Research, 3(2), 462-471.Anderson, E., Lim, S. Y., & Joglekar, N. (2017, January). Are more frequent releases always better? dynamics of pivoting, scaling, and the Minimum Viable Product. In Proceedings of the 50th Hawaii International Conference on System Sciences. (HICSS-50)Bajwa, S. S., Wang, X., Duc, A. N., & Abrahamsson, P. (2016, June). How do software startups pivot? empirical results from a multiple case study. In International Conference of Software Business , pp. 169-176. Springer, Cham.Bajwa, S. S., Wang, X., Duc, A. N., Chanin, R. M., Prikladnicki, R., Pompermaier, L. B., & Abrahamsson, P. (2017). Start-ups Must Be Ready to Pivot. IEEE Software, 34(3), 18-22.Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A Literature and Practice Review to Develop Sustainable Business Model Archetypes. Journal of cleaner production, 65, 42-56.Borissova, B. (2019). The highly controversial industry of pick-up artists is actually booming right now. Retrieved 8 May 2020, from https://screenshot-magazine.com/the-future/pick-up-artists-industry/Carland, J.W., F. Hoy, W.R. Boulton,and J.C. Carland (1984). Differentiating Entrepreneurs from Small Business Owners: A Conceptualization, Academy of Management Review 9(2), 354–359.Chandler, G.N. and Hanks, S.H. (1993) Measuring the performance of emerging businesses: a validation study. Journal of Business Venturing, 8 (5), 391–391.De Reuver, M., Bouwman, H., & Haaker, T. (2013). Business model roadmapping: A practical approach to come from an existing to a desired business model. International Journal of Innovation Management, 17(01), 1340006.Doganova, L., & Eyquem-Renault, M. (2009). What do business models do?: Innovation devices in technology entrepreneurship. Research Policy, 38(10), 1559-1570.Dudin, M., Kucuri, G., Fedorova, I., Dzusova, S., & Namitulina, A. (2015). The innovative business model canvas in the system of effective budgeting. Asian Social Science, 11(7), 290-296.Eppler, M. J., Hoffmann, F., & Bresciani, S. (2011). New business models through collaborative idea generation. International Journal of Innovation Management, 15(06), 1323-1341.Felin, T., Gambardella, A., Stern, S., & Zenger, T. (2019). Lean startup and the business model: Experimentation revisited. Long Range Planning, doi: 10.1016/j.lrp.2019.06.002.Gartner, W. B., & Carter, N. M. (2003). Entrepreneurial behavior and firm organizing processes. Handbook of Entrepreneurship Research , pp. 195-221). Springer, Boston, MA.Ghorashi, H. (2015). Challenges of the Lean Startup Method: Entrepreneurial Knowledge Management during the BML-Loop (Bachelor`s thesis, University of Twente).Gillham, B. (2000). Case Study Research Methods. Bloomsbury Publishing.Guion, L. A., Diehl, D. C., & McDonald, D. (2001). Conducting an in-depth Interview. McCarty Hall, FL: University of Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, EDIS.Günzel, F., & Holm, A. B. (2013). One size does not fit all—understanding the front-end and back-end of business model innovation. International Journal of Innovation Management, 17(01), 1340002.Hall, G., & Fulshaw, S. (1991). Factors associated with relative performance amongst small firms in the British instrumentation sector. Manchester, UK: Manchester Business School, pp. 227–237, Avebury, Aldershot.Hill, A. (2017, November 2). Meet Eric Ries - reluctant start-up guru who sparked a movement. Retrieved from https://www.ft.com/content/81182ae2-b812-11e7-9bfb-4a9c83ffa852 .Hodgetts, R. M., & Kuratko, D. F. (2001). Entrepreneurship: A Contemporary Approach. South-Western/Thomson Learning.Hokkanen, L., Kuusinen, K., & Väänänen, K. (2016, May). Minimum viable user experience: A framework for supporting product design in startups. In International Conference on Agile Software Development , pp. 66-78. Springer, Cham.Jackson, W. T., Scott, D. J., & Schwagler, N. (2015). Using the business model canvas as a methods approach to teaching entrepreneurial finance. Journal of Entrepreneurship Education, 18(2), 99-111.Kale, S. (2019). 50 years of pickup artists: why is the toxic skill still so in demand?. Retrieved 30 April 2020, from https://www.theguardian.com/lifeandstyle/2019/nov/05/pickup-artists-teaching-men-approach-women-industry-street-harassmentKao, J. J., & Stevenson, H. H. (1985). Entrepreneurship, what it is and how to teach it: a collection of working papers based on a colloquium held at Harvard Business School, July 5-8, 1983. The School.Landstrom, H. (2007). Pioneers in entrepreneurship and small business research (Vol. 8). Springer Science & Business Media.Maurya, A. (2016). Scaling lean: Mastering the key metrics for startup growth. Penguin.Moogk, D. R. (2012). Minimum viable product and the importance of experimentation in technology startups. Technology Innovation Management Review, 2(3), 23-66.Ojasalo, K., & Ojasalo, J. (2015). Adapting business model thinking to service logic: an empirical study on developing a service design tool. The Nordic School, pp. 321.Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons.Perren, L. (2000). Factors in the growth of micro-enterprises (part 2): exploring the implication. Journal of Small Business and Enterprise Development, 7 (1), 58–68.Rao, A. S. (2014). Minimum Viable Product (MVP) for Product startup: An Indian perspective, Forum for Knowledge Sharing IX Annual Conference: October, pp. 27-29.Ries, E. (2011). The Lean Startup: How Today`s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Currency.Stewart, W.H., W.E. Watson, J.C. Carland and J.W. Carland (1998). A Proclivity for Entrepreneurship: A Comparison of Entrepreneurs, Small Business Owners, and Corporate Managers, Journal of Business Venturing 14(2), 189–214.Timmons, J. A., Smollen, L. E., & Dingee, A. L. (1977). New venture creation: a guide to small business development , 1, Irwin Professional Publishing.Umar, A., Sasongko, A. H., & Aguzman, G. (2018). Business model canvas as a solution for competing strategy of small business in Indonesia. International Journal of Entrepreneurship.Van Praag, C. M. (2003). Business survival and success of young small business owners. Small Business Economics, 21(1), 1-17.Venkataraman, S. (1997). The Distinctive Domain of Entrepreneurship Research , 1, 119-38.Yin, R. K. (1994). Discovering the future of the case study. Method in evaluation research. Evaluation Practice, 15(3), 283-290.Zolnowski, A., Weiß, C., & Böhmann, T. (2014). Representing Service Business Models with the Service Business Model Canvas--The Case of a Mobile Payment Service in the Retail Industry. 2014 47th Hawaii International Conference on System Sciences, 718-727. IEEE. zh_TW dc.identifier.doi (DOI) 10.6814/NCCU202000754 en_US
