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題名 硬體科技公司轉型發展雲端事業的經營策略個案研究-以Dell Technologies Inc.為例
The Strategies for a Hardware Technology Company to Develop the Cloud Business – A Case Study of Dell Technologies Inc.作者 李采薇
Lee, Tsai-Wei (Vicky Lee)貢獻者 吳文傑
Wu, Jack
李采薇
Lee, Tsai-Wei (Vicky Lee)關鍵詞 雲端運算
雲端服務
公用雲端
商業成長策略
Cloud computing
Cloud services
Public cloud
Business growth strategy日期 2022 上傳時間 1-Jul-2022 16:17:23 (UTC+8) 摘要 During the past two decades, we have seen many IT companies making business transformations to survive in this dynamic technology environment. Dell Technologies Inc. is one of the companies that transited itself from a PC maker to a cloud-focused IT solutions provider. Cloud computing has become a mainstream technology and the fastest-growing business in the global IT industry for the next five to ten years. This research paper is based on Dell Technologies Inc.`s point of view to analyze the cloud market and the competitors to develop the strategies through several strategic frameworks for Dell, a new player in the cloud market, to expand its cloud business. 參考文獻 Hill, C. W. l., Schilling, M. A., & Jones, G. R. (2017). Strategic Management: An Integrated Approach: Theory & Cases (12th ed.). Cengage Learning.Spooner, J. G. (2004, December 8). IBM Sells PC Group to Lenovo. CNET. https://www.cnet.com/tech/computing/ibm-sells-pc-group-to-lenovo/Sherman, A., & Kolodny, L. (2018, October 28). IBM to Acquire Red Hat in Deal Valued at $34 Billion. CNBC. https://www.cnbc.com/2018/10/28/ibm-to-acquire-red-hat-in-deal-valued-at-34-billion.htmlTanner, P. (2015, November 4). Why Did Hewlett-Packard Split Its Business? Yahoo Finance. https://finance.yahoo.com/news/why-did-hewlett-packard-split-203842648.htmlEdwards, J. (2021, August 26). Why Dell Stock Doesn’t Exist. Investopedia. https://www.investopedia.com/articles/markets/110915/dell-stock-doesnt-exist-here-why.aspIDC. (2021, September 14). IDC Forecasts Worldwide “Whole Cloud” Spending to Reach $1.3 Trillion by 2025. IDC. https://www.idc.com/getdoc.jsp?containerId=prUS48208321Porter, M. E. (2022). How Competitive Forces Shape Strategy. Harvard Business Review, March-April 1979. https://hbr.org/1979/03/how-competitive-forces-shape-strategyPorter, M. E. The Competitive Advantage: Creating and Sustaining Superior Performance. NY: Free Press, 1985. (Republished with a new introduction, 1998.)Schooley, S. (2022, April 15). SWOT Analysis: What It Is and When to Use It. Business News Daily. https://www.businessnewsdaily.com/4245-swot-analysis.htmlCuofano, G. (2022, May 3). What Is The TOWS Matrix And How To Use It. FourWeekMBA. https://fourweekmba.com/tows-matrix/Garfinkel, S. (2011, October 3). The Cloud Imperative. MIT Technology Review. https://www.technologyreview.com/2011/10/03/190237/the-cloud-imperative/Michael. (2018). 急速興起！和我們密切相關的「雲端」到底是什麼. 遠見雜誌. https://www.gvm.com.tw/article/54824Richter, F. (2022, February 8). Amazon Leads $180-Billion Cloud Market. Statista. https://www.statista.com/chart/18819/worldwide-market-share-of-leading-cloud-infrastructure-service-providers/Final Version of NIST Cloud Computing Definition Published. (2011, October 25). National Institute of Standards and Technology, U.S. Department of Commerce. https://www.nist.gov/news-events/news/2011/10/final-version-nist-cloud-computing-definition-publishedIDC. (2021, September 9). Worldwide Server Market Revenue Declined 2.5% Year Over Year in the Second Quarter of 2021, IDC. https://www.idc.com/getdoc.jsp?containerId=prUS48221821Research and markets. (2021, September 9). Global Server Market Size, Share & Trends Analysis Report by Product (Rack, Open Compute Project), by Enterprise Size (Large, Medium), by Channel (Reseller, Direct), by Vertical, by Region, and Segment Forecasts, 2021-2028. Research and Markets. https://www.researchandmarkets.com/reports/5415510/global-server-market-size-share-and-trendsEnterprise Server Market – Growth Trends, COVID-19 Impact, and, Forecasts (2022 - 2027). (n.d.). Mordor Intelligence. https://www.mordorintelligence.com/industry-reports/enterprise-servers-marketWhat Is a Data Center? (2022). CISCO Company Website. https://www.cisco.com/c/en/us/solutions/data-center-virtualization/what-is-a-data-center.htmlHardy, S. (2021, November 24). Almost Half of Worldwide Hyperscale Data Center Capacity Is in the U.S.: Synergy Research. Lightwave. https://www.lightwaveonline.com/business/market-research/article/14214495/almost-half-of-worldwide-hyperscale-data-center-capacity-in-us-synergy-researchHardy, S. (2022, March 30). Hyperscale Data Center Building Boom to Continue: Synergy Research Group. Lightwave. https://www.lightwaveonline.com/business/market-research/article/14270157/hyperscale-data-center-building-boom-to-continue-synergy-research-groupHyperscale Datacenter Market - Growth Trends, COVID-19 Impact, and, Forecasts (2022 - 2027). (2022). Mordor Intelligence. https://www.mordorintelligence.com/industry-reports/hyperscale-datacenter-marketIBM. (2019, June 19). Virtualization. IBM. https://www.ibm.com/cloud/learn/virtualization-a-complete-guideVailshery, L. S. (2022, February 23). Virtualization Software Market Size Forecast Comparison Worldwide from 2019 to 2026 (in Billion U.S. Dollars). Statista. https://www.statista.com/statistics/1139362/virtualization-software-market-forecast/Virtualization Software Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027). (2022). Mordor Intelligence. https://www.mordorintelligence.com/industry-reports/virtualization-software-marketIDC Forecasts Worldwide “Whole Cloud” Spending to Reach $1.3 Trillion by 2025. (2021, September 16). IDC. https://www.idc.com/getdoc.jsp?containerId=prUS48208321IDC：全球公有雲IT基礎架構市場在 2020年第三季保持強勁增長. (2021, January 19). IDC. https://www.idc.com/getdoc.jsp?containerId=prAP47333321Gigler, B. (2021). Public Cloud Revenue Worldwide from 2012 to 2026, by Segment. Research Gate. https://www.researchgate.net/figure/Public-cloud-revenue-worldwide-from-2012-to-2026-by-segment-in-billion-US-dollars_fig3_336813645Daphne, L. (2021, March 11). IBM Says the Single-Vendor Approach to Cloud Computing Is Dead. ZDNET. https://www.zdnet.com/article/single-vendor-approach-to-cloud-computing-is-dead-says-ibm/Gupta, A. (2021, September 30). The Future Of Cloud Computing: Top 10 Trends. Digital First Magazine. https://www.digitalfirstmagazine.com/the-future-of-cloud-computing-top-10-trends/Ikink, R. (2021, March 4). 25 Cloud Trends for 2021 and Beyond. Accenture. https://www.accenture.com/nl-en/blogs/insights/cloud-trends#trend-16The Future of Cloud Computing: Top 10 Trends CIOs Should Know. (2021, August 19). Rapyder. https://www.rapyder.com/blogs/future-cloud-computing-top-10-trends-cios-know/IDC: Global Cloud Spending to Surpass $1 Trillion in 2024. (2020, October 16). CIOTechOutlook. https://www.ciotechoutlook.com/news/idc-global-cloud-spending-to-surpass-1-trillion-in-2024-nid-6067-cid-10.htmlAmazon.Com Inc. (2022). CNN Business. https://money.cnn.com/quote/profile/profile.html?symb=AMZNMiller, R. (2016, July 2). How AWS Came to Be. TechCrunch. https://techcrunch.com/2016/07/02/andy-jassys-brief-history-of-the-genesis-of-aws/Preimesberger, C. (2019, August 13). AWS vs Azure. EWEEK. https://www.eweek.com/cloud/at-a-high-level-in-the-cloud-aws-vs-azure/Overview of Amazon Web Services. (2022). AWS. https://docs.aws.amazon.com/whitepapers/latest/aws-overview/introduction.htmlAmazon.Com Announces Fourth Quarter Results. (2022, March 2). Amazon. https://s2.q4cdn.com/299287126/files/doc_financials/2021/q4/business_and_financial_update.pdfNovet, J. (2022, March 2). AWS Growth Accelerates in Quarter Marred by Outages. CNBC. https://www.cnbc.com/2022/02/03/amazon-web-services-earnings-q4-2021.htmlAWS Global Infrastructure. (2022). AWS. https://aws.amazon.com/about-aws/global-infrastructure/?nc1=h_lsHow AWS Pricing Works - AWS Whitepaper. (2022). AWS. https://docs.aws.amazon.com/whitepapers/latest/how-aws-pricing-works/how-aws-pricing-works.pdfAWS Free Tier. (2022). AWS. https://aws.amazon.com/free/?all-free-tier.sort-by=item.additionalFields.SortRank&all-free-tier.sort-order=asc&awsf.Free%20Tier%20Types=*all&awsf.Free%20Tier%20Categories=*allAWS Certification. (2022). AWS. https://aws.amazon.com/certification/?nc1=h_lsAmazon 2021 Annual Report. (2022). Amazon. https://s2.q4cdn.com/299287126/files/doc_financials/2022/ar/Amazon-2021-Annual-Report.pdfUST and AWS Sign Multi-Year Strategic Collaboration Agreement to Catalyze Enterprise Digital Transformation. (2022, February 23). PR Newswire. https://www.prnewswire.com/news-releases/ust-and-aws-sign-multi-year-strategic-collaboration-agreement-to-catalyze-enterprise-digital-transformation-301488733.htmlPresidio Announces Multi-Year Global Strategic Collaboration Agreement with AWS. (2022, March 22). Business Wire. https://www.businesswire.com/news/home/20220322005279/en/Presidio-Announces-Multi-Year-Global-Strategic-Collaboration-Agreement-with-AWSMicrosoft Corporation (MSFT). (2022). Yahoo Finance. https://finance.yahoo.com/quote/MSFT/profile/MSV, J. (2020, February 3). A Look Back At Ten Years Of Microsoft Azure. Forbes. https://www.forbes.com/sites/janakirammsv/2020/02/03/a-look-back-at-ten-years-of-microsoft-azure/?sh=2a89ec014929Microsoft 2021 Annual Report. (2020). Microsoft. https://www.microsoft.com/investor/reports/ar21/index.htmlArmstrong, M. (2021, October 27). Microsoft’s Intelligent Cloud Knows No Limits. Statista. https://www.statista.com/chart/26065/microsoft-intelligent-cloud-revenue-profit-quarterly/Bishop, T. (2022, April 25). Microsoft Earnings Preview: Wall Street Expects 18% Revenue Growth on Continued Cloud Strength. GeekWire. https://www.geekwire.com/2022/microsoft-earnings-preview-wall-street-expects-18-revenue-growth-on-continued-cloud-strength/Azure Products. (2022). Azure. https://azure.microsoft.com/en-us/services/Ilyukha, V. (2020). Choose the Best Cloud Platform: AWS vs Azure vs Google Cloud. Jelvix. https://jelvix.com/blog/aws-vs-google-cloud-vs-azureEvans, B. (2018, March 22). Microsoft Unleashes New Cloud Growth Via Go-To-Market Program Including Customers As Partners. Forbes. https://www.forbes.com/sites/bobevans1/2018/01/22/microsoft-unleashes-new-cloud-growth-via-go-to-market-program-including-customers-as-partners/?sh=2fc4087c15c4Goodison, D. (2021, April 13). 6 Big Things To Know About Microsoft’s Azure Cloud Strategy. CRN. https://www.crn.com/slide-shows/cloud/6-big-things-to-know-about-microsoft-s-azure-cloud-strategy/6List of Mergers and Acquisitions by Microsoft. (2022). Wikipedia. https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Microsofth-via-go-to-market-program-including-customers-as-partners/?sh=2fc4087c15c4Alphabet Inc. (GOOG). (2021). Yahoo Finance. https://finance.yahoo.com/quote/goog/profile/Sharma, R. (2021, December 5). Why Google Became Alphabet. Investopedia. https://www.investopedia.com/articles/investing/081115/why-google-became-alphabet.aspGoogle Cloud Platform: A Cheat Sheet. (2021, February 20). TechRepublic. https://www.techrepublic.com/article/google-cloud-platform-the-smart-persons-guide/Alphabet Inc. 2021 Form 10K. (2022). Alphabet Inc. https://abc.xyz/investor/static/pdf/20220202_alphabet_10K.pdf?cache=fc81690Johnson, J. (2022, February 7). Global Google Cloud Revenues from 2017 to 2021. Statista. https://www.statista.com/statistics/478176/google-public-cloud-revenue/Google Cloud. (2022). Google Cloud. https://cloud.google.com/Elias, J. (2021, February 13). Google Cloud CEO Thomas Kurian Is Taking a Page from the Enterprise Sales Handbook against Amazon and Microsoft. CNBC. https://www.cnbc.com/2020/02/13/google-cloud-ceo-thomas-kurian-targeting-five-industries-c-suite.htmlGallo, C. (2020). Google Cloud Uses This 3-Step Marketing Strategy to Sell Complex Products. Inc. https://www.inc.com/carmine-gallo/google-cloud-marketing-strategy-sell-complex-products.htmlGoodison, D. (2020, April 7). How Thomas Kurian’s ‘Quite Simple’ Strategy Is Transforming Google Cloud. CRN. https://www.crn.com/news/cloud/how-thomas-kurian-s-quite-simple-strategy-is-transforming-google-cloud?itc=refreshGillin, P. (2021, October 11). After Fits and Starts, Google’s Cloud Strategy Is Finally Finding Its Footing. Silicon Angle. https://siliconangle.com/2021/10/11/fits-starts-googles-cloud-strategy-finally-finding-footing/Dell. (2022). Wikipedia. https://en.wikipedia.org/wiki/DellHill, C. W. l., Schilling, melissa A. , & Jones, G. R. (2017). Strategic Management - An Integrated Approach (12th ed.). Cengage Learning.Chen, P. (2020, September 7). 押注AI！昔日最大電腦零售商戴爾，歷經三段轉折能重返榮耀嗎？. Business Next. https://www.bnext.com.tw/article/59145/michael-dell-technologiesChen, C. (2021, November 3). 戴爾跟VMware宣布2日正式分拆完成！為何投資人樂見他們分家？. 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Storage Review. https://www.storagereview.com/news/dell-technologies-expands-apex-as-a-service-portfolioBarbaschow, A. (2021, May 5). Dell Technologies Unveils Apex As-a-Service Portfolio as New Business Model Flagship. ZDNET. https://www.zdnet.com/article/dell-technologies-unveils-apex-as-a-service-portfolio-as-new-business-model-flagship/Dell Technologies Collaborates with Equinix to Deliver APEX As-a-Service Experience. (2021, May 5). Dell Technologies. https://www.dell.com/en-us/dt/corporate/newsroom/announcements/detailpage.press-releases~usa~2021~05~20210505-equinix-dell-technologies-collaborates-with-equinix-to-deliver-apex-as-a-service-experience.htm#/filter-on/Country:en-usAPEX. (2022). Dell Technologies. https://www.dell.com/en-us/dt/apex/index.htmHaranas, M. (2021, May 5). Dell Apex: The New Way Channel Partners Will Make Money. CRN. https://www.crn.com/news/data-center/dell-apex-the-new-way-channel-partners-will-make-moneyDignan, L. (2021, May 5). 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國立政治大學
國際經營管理英語碩士學位學程(IMBA)
109933008資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109933008 資料類型 thesis dc.contributor.advisor 吳文傑 zh_TW dc.contributor.advisor Wu, Jack en_US dc.contributor.author (Authors) 李采薇 zh_TW dc.contributor.author (Authors) Lee, Tsai-Wei (Vicky Lee) en_US dc.creator (作者) 李采薇 zh_TW dc.creator (作者) Lee, Tsai-Wei (Vicky Lee) en_US dc.date (日期) 2022 en_US dc.date.accessioned 1-Jul-2022 16:17:23 (UTC+8) - dc.date.available 1-Jul-2022 16:17:23 (UTC+8) - dc.date.issued (上傳時間) 1-Jul-2022 16:17:23 (UTC+8) - dc.identifier (Other Identifiers) G0109933008 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/140636 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 109933008 zh_TW dc.description.abstract (摘要) During the past two decades, we have seen many IT companies making business transformations to survive in this dynamic technology environment. Dell Technologies Inc. is one of the companies that transited itself from a PC maker to a cloud-focused IT solutions provider. Cloud computing has become a mainstream technology and the fastest-growing business in the global IT industry for the next five to ten years. This research paper is based on Dell Technologies Inc.`s point of view to analyze the cloud market and the competitors to develop the strategies through several strategic frameworks for Dell, a new player in the cloud market, to expand its cloud business. en_US dc.description.tableofcontents 1. Introduction 11.1. Research Background 11.2. Research Motivation 21.3. Research Purpose and Questions 41.4. Research Method 51.5. Research Structure 52. The Analysis of Cloud Industry 82.1. The Emergence of Cloud Computing 82.2. The Server Market Analysis 102.3. The Data Center Market Analysis 122.4. The Virtualization Software Market Analysis 142.5. The Cloud Services Market Analysis 152.6. The Future Trends of Cloud Computing 203. The Analysis of Competitors 243.1. Amazon AWS 243.1.1. The Origin of Amazon`s Cloud Business and Financial Status 243.1.2. AWS`s Product & Services and Target Market 263.1.3. AWS`s Pricing, Marketing, and Business Growth Strategies 273.2. Microsoft Azure 293.2.1. The Origin of Microsoft`s Cloud Business and Financial Status 293.2.2. Azure`s Products & Services and Target Market 323.2.3. Azure`s Pricing, Marketing, and Business Growth Strategies 333.3. Google Cloud Platform (GCP) 343.3.1. The Origin of Google`s Cloud Business and Financial Status 343.3.2. GCP`s Products & Services and Target Market 363.3.3. GCP`s Pricing, Marketing, and Business Growth Strategies 373.4. The Summary of Business Growth Strategies of Competitors 384. The Analysis of Case Study Company – Dell Technologies Inc 404.1. Dell’s Business Development 404.1.1. Business Transformation 404.2. The Current Status of Dell’s Cloud Business 424.2.1. Dell`s Financial Status 424.2.2. Dell`s APEX Products & Services and Target Market 454.2.3. Dell`s APEX Pricing, Marketing, Business Strategies, and Challenges 474.3. Dell’s External Environment Analysis 494.3.1. Porter`s Five Forces Analysis 504.4. Dell`s Internal Environment Analysis 534.4.1. Porter`s Value Chain Analysis 534.5. Dell`s Competitive Environment Analysis 574.5.1. SWOT Analysis 574.6. The Potential Business Growth Strategies for Dell 584.6.1. TOWS Analysis 595. Conclusion and Recommendation 655.1. Conclusion 655.2. Recommendation for Future Work 71Reference 72Appendix 79 zh_TW dc.format.extent 6900116 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109933008 en_US dc.subject (關鍵詞) 雲端運算 zh_TW dc.subject (關鍵詞) 雲端服務 zh_TW dc.subject (關鍵詞) 公用雲端 zh_TW dc.subject (關鍵詞) 商業成長策略 zh_TW dc.subject (關鍵詞) Cloud computing en_US dc.subject (關鍵詞) Cloud services en_US dc.subject (關鍵詞) Public cloud en_US dc.subject (關鍵詞) Business growth strategy en_US dc.title (題名) 硬體科技公司轉型發展雲端事業的經營策略個案研究-以Dell Technologies Inc.為例 zh_TW dc.title (題名) The Strategies for a Hardware Technology Company to Develop the Cloud Business – A Case Study of Dell Technologies Inc. en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Hill, C. W. l., Schilling, M. A., & Jones, G. R. (2017). Strategic Management: An Integrated Approach: Theory & Cases (12th ed.). Cengage Learning.Spooner, J. G. (2004, December 8). IBM Sells PC Group to Lenovo. CNET. https://www.cnet.com/tech/computing/ibm-sells-pc-group-to-lenovo/Sherman, A., & Kolodny, L. (2018, October 28). IBM to Acquire Red Hat in Deal Valued at $34 Billion. CNBC. https://www.cnbc.com/2018/10/28/ibm-to-acquire-red-hat-in-deal-valued-at-34-billion.htmlTanner, P. (2015, November 4). Why Did Hewlett-Packard Split Its Business? Yahoo Finance. https://finance.yahoo.com/news/why-did-hewlett-packard-split-203842648.htmlEdwards, J. (2021, August 26). Why Dell Stock Doesn’t Exist. Investopedia. https://www.investopedia.com/articles/markets/110915/dell-stock-doesnt-exist-here-why.aspIDC. (2021, September 14). IDC Forecasts Worldwide “Whole Cloud” Spending to Reach $1.3 Trillion by 2025. IDC. https://www.idc.com/getdoc.jsp?containerId=prUS48208321Porter, M. E. (2022). How Competitive Forces Shape Strategy. Harvard Business Review, March-April 1979. https://hbr.org/1979/03/how-competitive-forces-shape-strategyPorter, M. E. 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