| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 伊莉娜 | zh_TW |
| dc.contributor.author (Authors) | Irina Monserrat Aguilar Gutierrez | en_US |
| dc.creator (作者) | 伊莉娜 | zh_TW |
| dc.creator (作者) | Gutierrez, Irina Monserrat Aguilar | en_US |
| dc.date (日期) | 2022 | en_US |
| dc.date.accessioned | 1-Aug-2022 17:41:54 (UTC+8) | - |
| dc.date.available | 1-Aug-2022 17:41:54 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Aug-2022 17:41:54 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0109933045 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/141133 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 109933045 | zh_TW |
| dc.description.abstract (摘要) | For the world, the hospitality industry was one of the most stable due to the constant flow of tourists year after year. Then, in early 2020, the COVID-19 pandemic affected us in unimaginable ways, with months-long lockdowns in almost every part of the globe, paralyzing cities, and even entire countries. Two years later, the impact is still fresh and evident, and the hospitality industry is still reeling from the aftershocks of this global disaster. Yet, with the advent of vaccines, and governments attempting to return societies to normal conditions, a slow but sure opening of world economies has commenced and has shown promising signs of returning even stronger. Amapala is a small island at the south coast of Honduras. It is a popular tourist destination, but not to the great scale found at the northern coasts of the country. It is largely unexplored, and locals have not been able to fully exploit the potential their island has to entice visitors and foster tourism. There are not many options for accommodation in the island, and those that exist are mostly of fair quality, unreliable, and unkept. This produces unhappy travelers and, what’s worse, less desire to return or recommend the destination to others. This is how Carmenta Hostel is born. Carmenta Hostel aims to be a high-quality service hostel, with friendly and educated staff, providing comfortable and value-priced accommodation for budget travelers and holidaymakers alike. It will have a mixture of classic and modern elements but will mostly rely on the concept of “placemaking”: community-driven activities and involvement to generate an interest in the tourist, providing a complete and fulfilling experience, all whilst revitalizing the town. In conclusion, the vision for Carmenta Hostel is to provide a space to prove that change led by the community is transformative, adaptable, and successful, where prosperity is not for only one person, but for everyone living there. | en_US |
| dc.description.tableofcontents | 1. Company Overview 1 1.1. Mission Statement 1 1.2. Vision 2 1.3. Company Values and Placemaking Philosophy 2 1.4. Company Goals and Objectives 3 1.5. Key Success Factors 4 1.6. Company Ownership and Legal Representation 5 2. Market Analysis 6 2.1 Honduras 6 2.2 Hospitality Industry in Honduras 7 2.3 Amapala 9 2.4 History and Legacy 10 2.5 Environmental Relevance 12 2.6 Past Development Projects 13 2.6.1 Andalusia 13 2.6.2 Germany 15 2.6.3 Taiwan 16 2.7 Population Profile 16 2.8 Current Status 17 2.9 Target Market 18 2.10 Competitor Analysis 18 3. Business Strategy 21 3.1 External Analysis 21 3.2 Internal Analysis and SWOT Framework 23 4. Business Model 26 4.1 Value Proposition Canvas 26 4.2 Placemaking Concept 32 4.2.1 Additional Services and Alliances 34 4.2.2 One Town One Product 36 4.2.3 Local Population Empowerment 37 5. Marketing Strategy 39 5.1 Product Description 39 5.2 Pricing and Positioning Statement 39 5.3 Promotion Strategy 40 5.3.1 Social Media 41 5.3.2 Direct Booking Engines 41 5.4 Operations Plan 44 6. Financial Plan 45 6.1 Start-up Summary 46 6.2 Profitability Analysis 46 6.2.1 Financing 46 6.2.2 Breakeven Analysis 50 6.2.3 NPV and IRR 50 7. Conclusion 51 Bibliography 52 Appendix 54 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0109933045 | en_US |
| dc.subject (關鍵詞) | 場所營造概念旅館 | zh_TW |
| dc.subject (關鍵詞) | 旅館 | zh_TW |
| dc.subject (關鍵詞) | 宏都拉斯 | zh_TW |
| dc.subject (關鍵詞) | 阿馬帕拉 | zh_TW |
| dc.subject (關鍵詞) | Placemaking Concept Hostel | en_US |
| dc.subject (關鍵詞) | Hostel | en_US |
| dc.subject (關鍵詞) | Honduras | en_US |
| dc.subject (關鍵詞) | Amapala | en_US |
| dc.title (題名) | 場所營造概念旅館在宏都拉斯 | zh_TW |
| dc.title (題名) | Carmenta: A Placemaking Concept Hostel in Amapala, Honduras | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 2017. BBC. https://www.bbc.com/mundo/noticias-america-latina-41588378 . 2021. BCH. https://www.cni.hn/news/ . 2014. Brand Genetics. https://brandgenetics.com/human-thinking/freakonomics-a-rogue-economist-explores-the-hidden-side-of-everything-speed-summary/. 2021. CABEI. https://www.bcie.org/paises-socios/extrarregionales/espana?tx_news_pi1%5Baction%5D=detail&tx_news_pi1%5Bcontroller%5D=News&tx_news_pi1%5Bnews%5D=6563&cHash=41b3a25105af7a84a24d629547088ad9. 2022. CIM. https://cim.coddeffagolf.org/index.php/2014/07/24/virgin-wood/. 2022. CNP+LH. https://www.cnpml-honduras.org/sectorturismo/. 2021. Construir. https://revistaconstruir.com/aprueban-prestamo-para-iniciar-estudios-de-nuevo-puerto-en-amapala-honduras/. 2019. CPAMI. https://www.cpami.gov.tw/news/realtime-news/34991-Learning-From-Japan%E2%80%99s-Experience-to-Kickstart-Taiwan%E2%80%99s-Placemaking-Efforts-The-33rd-Sino-Japanese-Modern-Engineering-and-Technology-Symposium.html. 2022. Hondudiario. https://hondudiario.com/turismo/iht-y-la-hopeh-buscan-estrategias-para-impulsar-el-sector-turistico/. 2021. HRW. https://www.hrw.org/world-report/2021/country-chapters/honduras. 2019. ICDF. https://www.icdf.org.tw/wSite/ct?xItem=38371&ctNode=31795&mp=2. 2018. ICDF. https://www.icdf.org.tw/wSite/ct?xItem=9658&ctNode=31547&mp=2. 2021. INE. https://www.ine.gob.hn/V3/imag-doc/2022/03/Turismo-2017-2021-1.pdf. 2019. INE. https://www.ine.gob.hn/V3/imag-doc/2019/09/amapala-valle.pdf. 2017. La Gaceta. https://cni.hn/wp-content/uploads/2019/01/decreto-68-2017.pdf. 2005. La Nacion. https://www.nacion.com/economia/inician-proyectos-desarrollo-puerto-amapala-con-ayuda-andalucia/NK3C47ITMZFADBWH45OHZYZTA4/story/. 2022. La Tribuna. https://www.latribuna.hn/2022/04/22/13-5-millones-en-divisas-dejo-ingreso-de-turistas-al-pais/. 2021. Statista. https://www.statista.com/statistics/816564/honduras-number-of-tourist-arrivals/. 2018. The CAN. https://www.thecan.com.tw/en/creative/detail/1243. 2020. World Bank. https://openknowledge.worldbank.org/bitstream/handle/10986/37244/9781464818677.pdf. | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202201091 | en_US |
