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題名 台灣消費者對永續時尚購買決策之分析
Analysis of Taiwanese Consumers` Purchase Decisions on Sustainable Fashion
作者 蔡郁淳
Tsai, Yu-Chun
貢獻者 朴星俊
Park, Steven
蔡郁淳
Tsai, Yu-Chun
關鍵詞 可持續時尚
台灣消費者
消費者的購買決定
Sustainable fashion
Taiwanese consumers
Consumers’ purchase decisions
日期 2023
上傳時間 9-Mar-2023 18:28:15 (UTC+8)
摘要 The advancement of sustainable development is a crucial priority in modern society. The significant expansion of the fashion industry, driven by the development of fast fashion, has brought about serious environmental impacts, including pollution during the manufacturing process and increased waste in landfills at the end of a product life cycle, thereby slowing progress towards a sustainable future. In Europe, there are many active sustainable fashion brands offering eco-friendly product choices and encouraging customers to participate on this movement together. In 2022, my group research project results showed that, due to current technology and business models, sustainable clothing is often more expensive than fast-fashion clothing, revealing that purchase decisions are influenced by price factor. Therefore, the purpose of this thesis is to analyze the purchase decisions of Taiwanese consumers towards sustainable fashion brands, and the willingness to pay extra expenses for sustainable clothing. The research method is a qualitative approach by conducting focus groups, and analyzing the collected data. The findings indicate that while Taiwanese consumers value sustainability, the concept of sustainable fashion is new to them, in addition, they have limited understanding of the negative environmental and social impacts of the apparel industry, which in turn affects their purchasing decisions.
參考文獻 Climate Change Impacts. (2021, August 13). National Oceanic and Atmospheric Administration. https://www.noaa.gov/education/resource-collections/climate/climate-change-impacts
Causes and Effects of Climate Change. (2022, December). United Nations. https://www.un.org/en/climatechange/science/causes-effects-climate-change
Global fashion agenda, & Mckinsey & company. (2022, December). Fashion on Climate. Fashion on Climate. http://www2.globalfashionagenda.com/initiatives/fashion-on-climate/#/
Quantis. (2018). MEASURING FASHION. MEASURING FASHION. https://quantis.com/wp-content/uploads/2019/11/measuringfashion_globalimpactstudy_quantis_2018.pdf
United nations environment programme. (2020). Sustainability and Circularity in the Textile Value Chain. https://www.oneplanetnetwork.org/sites/default/files/unep_sustainability_and_circularity_textile_value_chain_1.pdf
Ellen MacArthur foundation. (2021). CIRCULAR BUSINESS MODELS. https://ellenmacarthurfoundation.org/fashion-business-models/overview
行政院環境保護署. (2021). 中華民國環境保護統計年報. https://www.epa.gov.tw/DisplayFile.aspx?FileID=C7159F27C28FAD2A&P=b66d03f6-bcd8-4f23-a379-6c739cb28fe5
經濟部統計處. (2022). 批發、零售及餐飲業統計調查. https://dmz26.moea.gov.tw/GMWeb/investigate/InvestigateEA.aspx
Thredup. (2021). 2021 Resale Report. https://www.thredup.com/resale/2021/#size-and-impact
Braun, Virginia & Clarke, Victoria. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology. 3. 77-101. 10.1191/1478088706qp063oa.
Drisko, J. W., & Maschi, T. (2015). Content Analysis. New York : Oxford University Press.
Lehmann, M., Arici, G., Boger, S., Martinez-pardo, C., Krueger, F., Schneider, M., Carrière-pradal, B., & Schou, D. (2021). PULSE OF THE FASHION INDUSTRY. Global Fashion Agenda, Boston Consulting Group, and Sustainable Apparel Coalition. https://media-publications.bcg.com/france/Pulse-of-the-Fashion-Industry2019.pdf
Johnston, A. (2012). The First Steps towards Considerate Design Incorporating Cradle To Cradle Principles. https://innovatingsustainablefashion.files.wordpress.com/2012/07/cradle-to-cradle_copenhagen_final_small.pdf
Bick, R., Halsey, E. & Ekenga, C.C. The global environmental injustice of fast fashion. Environ Health 17, 92 (2018). https://doi.org/10.1186/s12940-018-0433-7
Khandual, A., & Pradhan, S. (2019). Fashion Brands and Consumers Approach Towards Sustainable Fashion. Fast Fashion, Fashion Brands and Sustainable Consumption. https://doi.org/https://doi.org/10.1007/978-981-13-1268-7
Picupi挑品. (2018, February 2). 台灣永續時尚消費者調查報告. Picupi 挑品. https://www.picupipress.com/single-post/%E5%8F%B0%E7%81%A3%E6%B0%B8%E7%BA%8C%E6%99%82%E5%B0%9A%E8%AA%BF%E6%9F%A5%E5%A0%B1%E5%91%8A
KPMG. (2019). Sustainable Fashion A Survey on Global Perspectives. https://assets.kpmg/content/dam/kpmg/cn/pdf/en/2019/01/sustainable-fashion.pdf
Henninger, C. E., Alevizou, P. J., & Oates, C. J. (2016). What is sustainable fashion? Journal of Fashion Marketing and Management, 20(4), 400-416. doi:https://doi.org/10.1108/JFMM-07-2015-0052
Maheshwari, I. (2019, May 29). Focus Groups vs. one-on-one interviews (when and why). Medium. Retrieved January 20, 2023, from https://medium.com/uxarmy/focus-groups-vs-one-on-one-interviews-when-and-why-9ad38ee16ef5
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
109933007
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109933007
資料類型 thesis
dc.contributor.advisor 朴星俊zh_TW
dc.contributor.advisor Park, Stevenen_US
dc.contributor.author (Authors) 蔡郁淳zh_TW
dc.contributor.author (Authors) Tsai, Yu-Chunen_US
dc.creator (作者) 蔡郁淳zh_TW
dc.creator (作者) Tsai, Yu-Chunen_US
dc.date (日期) 2023en_US
dc.date.accessioned 9-Mar-2023 18:28:15 (UTC+8)-
dc.date.available 9-Mar-2023 18:28:15 (UTC+8)-
dc.date.issued (上傳時間) 9-Mar-2023 18:28:15 (UTC+8)-
dc.identifier (Other Identifiers) G0109933007en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/143794-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 109933007zh_TW
dc.description.abstract (摘要) The advancement of sustainable development is a crucial priority in modern society. The significant expansion of the fashion industry, driven by the development of fast fashion, has brought about serious environmental impacts, including pollution during the manufacturing process and increased waste in landfills at the end of a product life cycle, thereby slowing progress towards a sustainable future. In Europe, there are many active sustainable fashion brands offering eco-friendly product choices and encouraging customers to participate on this movement together. In 2022, my group research project results showed that, due to current technology and business models, sustainable clothing is often more expensive than fast-fashion clothing, revealing that purchase decisions are influenced by price factor. Therefore, the purpose of this thesis is to analyze the purchase decisions of Taiwanese consumers towards sustainable fashion brands, and the willingness to pay extra expenses for sustainable clothing. The research method is a qualitative approach by conducting focus groups, and analyzing the collected data. The findings indicate that while Taiwanese consumers value sustainability, the concept of sustainable fashion is new to them, in addition, they have limited understanding of the negative environmental and social impacts of the apparel industry, which in turn affects their purchasing decisions.en_US
dc.description.tableofcontents TABLE OF CONTENTS
1. Introduction 1
1.1. Research Background 1
1.1.1. Global Trends 1
1.1.2. Sustainable Fashion Brands 2
1.1.3. Taiwan’s Sustainable Fashion Status 6
1.1.4. Taiwanese Consumers’ Perspectives 8
1.2. Research Questions 11
1.3 Literature Review 12
2. Methodology 14
2.1. Research Method 14
2.2. Focus Group 14
2.3. Data Process and Analytic Approach 18
3. Results and Discussions 19
3.1. Extra Price for Sustainable Fashion Brands 19
3.2. Attributes Ranking for Buying Clothes 21
3.3. Other Findings 23
4. Conclusion 28
4.1. Research Conclusion 28
4.2. Research Limitations and Suggestions 29
5. References 31
6. Appendix 33
 
List of Figures
Figure 1: Linear Textile Approach 2
Figure 2: Fabric and apparel retail turnover in Taiwan. 7
Figure 3: Amount of textile products waste recycled in Taiwan. 7
Figure 4: Age Group of Taiwanese Respondents 9
Figure 5: Occupation of Taiwanese Respondents 9
Figure 6: Marital Status of Taiwanese Respondents 10
Figure 7: Shopping Habit of Taiwanese Respondents 10
Figure 8: Annual Income (in EURO) of Taiwanese Respondents 10




 
List of Tables
Table 1: Semi-structured Interview Questions with European Sustainble Fashion Designers 3
Table 2: Survey Questionnaire with European Sustainble Fashion Designers and Business Executives 4
Table 3: Sustainable fashion designers and executives’ perspectives on challenges and success factors for sustainable fashion brands. 5
Table 4: Survey Result of Consumers’ Perspectives on Sustainability and Fashion 8
Table 5: Focus Group Members 16
Table 6: Focus Group Questions 16
Table 7: Result of Annual Expenses on Clothing and Extra Budget for Sustainable Fashion 20
Table 8: Attributes Ranking for Buying Garments 23
Table 9: Interviewees’ Accepted Waiting Time for Sustainable Fashion Clothes 27		zh_TW
dc.format.extent 1590619 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109933007en_US
dc.subject (關鍵詞) 可持續時尚zh_TW
dc.subject (關鍵詞) 台灣消費者zh_TW
dc.subject (關鍵詞) 消費者的購買決定zh_TW
dc.subject (關鍵詞) Sustainable fashionen_US
dc.subject (關鍵詞) Taiwanese consumersen_US
dc.subject (關鍵詞) Consumers’ purchase decisionsen_US
dc.title (題名) 台灣消費者對永續時尚購買決策之分析zh_TW
dc.title (題名) Analysis of Taiwanese Consumers` Purchase Decisions on Sustainable Fashionen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Climate Change Impacts. (2021, August 13). National Oceanic and Atmospheric Administration. https://www.noaa.gov/education/resource-collections/climate/climate-change-impacts
Causes and Effects of Climate Change. (2022, December). United Nations. https://www.un.org/en/climatechange/science/causes-effects-climate-change
Global fashion agenda, & Mckinsey & company. (2022, December). Fashion on Climate. Fashion on Climate. http://www2.globalfashionagenda.com/initiatives/fashion-on-climate/#/
Quantis. (2018). MEASURING FASHION. MEASURING FASHION. https://quantis.com/wp-content/uploads/2019/11/measuringfashion_globalimpactstudy_quantis_2018.pdf
United nations environment programme. (2020). Sustainability and Circularity in the Textile Value Chain. https://www.oneplanetnetwork.org/sites/default/files/unep_sustainability_and_circularity_textile_value_chain_1.pdf
Ellen MacArthur foundation. (2021). CIRCULAR BUSINESS MODELS. https://ellenmacarthurfoundation.org/fashion-business-models/overview
行政院環境保護署. (2021). 中華民國環境保護統計年報. https://www.epa.gov.tw/DisplayFile.aspx?FileID=C7159F27C28FAD2A&P=b66d03f6-bcd8-4f23-a379-6c739cb28fe5
經濟部統計處. (2022). 批發、零售及餐飲業統計調查. https://dmz26.moea.gov.tw/GMWeb/investigate/InvestigateEA.aspx
Thredup. (2021). 2021 Resale Report. https://www.thredup.com/resale/2021/#size-and-impact
Braun, Virginia & Clarke, Victoria. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology. 3. 77-101. 10.1191/1478088706qp063oa.
Drisko, J. W., & Maschi, T. (2015). Content Analysis. New York : Oxford University Press.
Lehmann, M., Arici, G., Boger, S., Martinez-pardo, C., Krueger, F., Schneider, M., Carrière-pradal, B., & Schou, D. (2021). PULSE OF THE FASHION INDUSTRY. Global Fashion Agenda, Boston Consulting Group, and Sustainable Apparel Coalition. https://media-publications.bcg.com/france/Pulse-of-the-Fashion-Industry2019.pdf
Johnston, A. (2012). The First Steps towards Considerate Design Incorporating Cradle To Cradle Principles. https://innovatingsustainablefashion.files.wordpress.com/2012/07/cradle-to-cradle_copenhagen_final_small.pdf
Bick, R., Halsey, E. & Ekenga, C.C. The global environmental injustice of fast fashion. Environ Health 17, 92 (2018). https://doi.org/10.1186/s12940-018-0433-7
Khandual, A., & Pradhan, S. (2019). Fashion Brands and Consumers Approach Towards Sustainable Fashion. Fast Fashion, Fashion Brands and Sustainable Consumption. https://doi.org/https://doi.org/10.1007/978-981-13-1268-7
Picupi挑品. (2018, February 2). 台灣永續時尚消費者調查報告. Picupi 挑品. https://www.picupipress.com/single-post/%E5%8F%B0%E7%81%A3%E6%B0%B8%E7%BA%8C%E6%99%82%E5%B0%9A%E8%AA%BF%E6%9F%A5%E5%A0%B1%E5%91%8A
KPMG. (2019). Sustainable Fashion A Survey on Global Perspectives. https://assets.kpmg/content/dam/kpmg/cn/pdf/en/2019/01/sustainable-fashion.pdf
Henninger, C. E., Alevizou, P. J., & Oates, C. J. (2016). What is sustainable fashion? Journal of Fashion Marketing and Management, 20(4), 400-416. doi:https://doi.org/10.1108/JFMM-07-2015-0052
Maheshwari, I. (2019, May 29). Focus Groups vs. one-on-one interviews (when and why). Medium. Retrieved January 20, 2023, from https://medium.com/uxarmy/focus-groups-vs-one-on-one-interviews-when-and-why-9ad38ee16ef5		zh_TW