1. NCCU Academic Hub
  2. 學術產出
  3. College of Commerce
  4. Theses
  5. Item

學術產出-Theses

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

  • No doi shows Citation Infomation
題名 企業投資新興科技決策之研究：以元宇宙為例
A Study of Investment Motivations in Emerging Technology: Using Metaverse As an Example
作者 廖萱昂
Liao, Hsuan-Ang
貢獻者 尚孝純
Shang, Shiaw-Chun
廖萱昂
Liao, Hsuan-Ang
關鍵詞 元宇宙
投資動機
創新
數位轉型
Metaverse
Investment motivation
Innovation
Digital transformation
日期 2023
上傳時間 6-Jul-2023 16:19:53 (UTC+8)
摘要 與元宇宙投資相關的議題仍然存在疑慮。那些傾向於投資元宇宙的企業預期能夠呈現新穎的使用者體驗。然而，許多公司仍在考慮這樣一種體驗是否真的能夠擴展市場範疇並提升生產效率。由於對於元宇宙投資的不確定性持續存在，企業必須仔細審查這一趨勢，同時考慮內部問題和外部市場需求。對於投資性質有更好的了解，可以減少投資失敗的可能性。
本研究介紹了一個基於 technology-organization-environment（TOE）和 new institutional theory（NIT）的創新投資框架。該框架提供了對於元宇宙投資的全面理解，並選定來自不同行業的案例協助研究。為了避免由於倉促決策而帶來的失敗或潛在危險，本研究提出的框架旨在支持企業在投資決策過程中做出明智的選擇。
The topic of investing in the metaverse is still a point of contention. Businesses that tend to invest in the metaverse are anticipating presenting novel user experiences. However, many companies still consider whether such an imaginary experience can expand market segments and boost production efficiency. Due to the continued high level of uncertainty surrounding investments in the metaverse, businesses must carefully examine the trend while taking into account both internal issues and external market demands. The possibility of an investment failing decreases with a better understanding of the nature of the investment.
This research introduced an innovation investment framework based on an understanding of the technology-organization-environment (TOE) and new institutional theory (NIT). This framework provides a comprehensive understanding of investing in the metaverse and assistance to study those chosen cases from various industries. In order to avoid failure or potential dangers connected with rushed decisions, the proposed framework in this study is meant to support businesses in their investment decision-making processes.
參考文獻 Adams, D. (2022). Virtual Retail in the Metaverse: Customer Behavior Analytics, Extended Reality Technologies, and Immersive Visualization Systems. Linguistic & Philosophical Investigations.
AlNuaimi, B. K., Singh, S. K., Ren, S., Budhwar, P., & Vorobyev, D. (2022). Mastering digital transformation: The nexus between leadership, agility, and digital strategy. Journal of Business Research, 145, 636-648.
Baker, J. (2012). The technology–organization–environment framework. Information systems theory, 231-245.
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. v. (2013). Digital business strategy: toward a next generation of insights. MIS quarterly, 471-482.
Bhardwaj, V., & Fairhurst, A. (2010). Fast fashion: response to changes in the fashion industry. The international review of retail, distribution and consumer research, 20(1), 165-173.
Bian, Y., Leng, J., & Zhao, J. L. (2021). Demystifying Metaverse as a New Paradigm of Enterprise Digitization. International Conference on Big Data,
BMW. (2021). BMW Group and NVIDIA take virtual factory planning to the next level. Retrieved 25 March from https://www.press.bmwgroup.com/global/article/detail/T0329569EN/bmw-group-and-nvidia-take-virtual-factory-planning-to-the-next-level?language=en
BMW. (2023a). BMW Name Meaning and History. Retrieved 10 April from https://www.bmw.com/en/automotive-life/BMW-name-meaning-and-history.html
BMW. (2023b). Company Introduction. Retrieved 10 April from https://www.bmwgroup.com/en/company.html
Borgman, H. P., Bahli, B., Heier, H., & Schewski, F. (2013). Cloudrise: exploring cloud computing adoption and governance with the TOE framework. 2013 46th Hawaii international conference on system sciences,
Caulfield, B. (2021a). NVIDIA, BMW blend reality, virtual worlds to demonstrate factory of the future. NVIDIA. Retrieved 17 Octobor from https://blogs.nvidia.com/blog/2021/04/13/nvidia-bmw-factory-future/
Caulfield, B. (2021b). NVIDIA, BMW Blend Reality, Virtual Worlds to Demonstrate Factory of the Future. Retrieved 25 March from https://blogs.nvidia.com/blog/2021/04/13/nvidia-bmw-factory-future/
Chatwin, E. (2022). To the Metaverse and Beyond: Finding Our New Reality – read our event wrap up and watch the recap! Retrieved 27 March from https://blog.uk.fujitsu.com/cloud/to-the-metaverse-and-beyond-finding-our-new-reality-read-our-event-wrap-up-and-watch-the-recap/#.ZCG1WuxBxAd
Christopher, J. (2022). HSBC Bank Enters Metaverse with ‘The Sandbox’. Retrieved 27 March from https://www.todaynftnews.com/hsbc-bank-enters-metaverse-with-the-sandbox/
Ciuriak, D. (2021). On the Metaverse, Web3 and Prospering in the Digital Transformation. Commentary, in Chinese Views of Non-traditional Security, 13(1).
Columbus, L. (2021). BMW uses Nvidia’s Omniverse to build state-of-the-art factories. Retrieved 27 March from https://venturebeat.com/ai/bmw-uses-nvidias-omniverse-to-build-state-of-the-art-factories/
Davis, A., Murphy, J., Owens, D., Khazanchi, D., & Zigurs, I. (2009). Avatars, people, and virtual worlds: Foundations for research in metaverses. Journal of the Association for Information Systems, 10(2), 1.
Díaz, J., Saldaña, C., & Avila, C. (2020). Virtual world as a resource for hybrid education. International Journal of Emerging Technologies in Learning (iJET), 15(15), 94-109.
Duan, H., Li, J., Fan, S., Lin, Z., Wu, X., & Cai, W. (2021). Metaverse for social good: A university campus prototype. Proceedings of the 29th ACM International Conference on Multimedia,
Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., Dennehy, D., Metri, B., Buhalis, D., & Cheung, C. M. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 66, 102542.
Eisenhardt, K. M., & Graebner, M. E. (2007). Theory building from cases: Opportunities and challenges. Academy of management journal, 50(1), 25-32.
Evans, L., Frith, J., & Saker, M. (2022). From Microverse to Metaverse: Modelling the Future through Today’s Virtual Worlds. Emerald Group Publishing.
Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2014). Embracing digital technology: A new strategic imperative. MIT sloan management review, 55(2), 1.
Forbes. (2023). Gucci. Retrieved 12 April from https://www.forbes.com/companies/gucci/?sh=1ee6ed61317e
Gadekallu, T. R., Huynh-The, T., Wang, W., Yenduri, G., Ranaweera, P., Pham, Q.-V., da Costa, D. B., & Liyanage, M. (2022). Blockchain for the Metaverse: A Review. arXiv preprint arXiv:2203.09738.
Goldston, J., Chaffer, T. J., & Martinez, G. (2022). The Metaverse as the Digital Leviathan: A Case Study of Bit. Country. Journal of Applied Business & Economics, 24(2).
Greenwood, R., Oliver, C., Lawrence, T. B., & Meyer, R. E. (2017). The Sage handbook of organizational institutionalism. Sage.
Gucci. (2023). About Gucci. Retrieved 12 April from https://www.gucci.com/us/en/st/about-gucci
Gustafsson, J. (2017). Single case studies vs. multiple case studies: A comparative study. In.
Hanelt, A., Bohnsack, R., Marz, D., & Antunes Marante, C. (2021). A systematic review of the literature on digital transformation: Insights and implications for strategy and organizational change. Journal of Management Studies, 58(5), 1159-1197.
Hawkins, M. (2022). Metaverse Live Shopping Analytics: Retail Data Measurement Tools, Computer Vision and Deep Learning Algorithms, and Decision Intelligence and Modeling. Journal of Self-Governance & Management Economics, 10(2).
Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 15(2).
HSBC. (2023). Our History. Retrieved 12 April from https://www.hsbc.com/who-we-are/our-history
Hwang, G.-J., & Chien, S.-Y. (2022). Definition, roles, and potential research issues of the metaverse in education: An artificial intelligence perspective. Computers and Education: Artificial Intelligence, 100082.
Jenkins, T. (2022). Immersive Virtual Shopping Experiences in the Retail Metaverse: Consumer-driven E-Commerce, Blockchainbased Digital Assets, and Data Visualization Tools. Linguistic and Philosophical Investigations, 21, 154-169.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
Kouhizadeh, M., Saberi, S., & Sarkis, J. (2021). Blockchain technology and the sustainable supply chain: Theoretically exploring adoption barriers. International Journal of Production Economics, 231, 107831.
Lastowka, G. (2007). User-generated content and virtual worlds. Vand. J. Ent. & Tech. L., 10, 893.
Lee, C.-P., & Shim, J. P. (2007). An exploratory study of radio frequency identification (RFID) adoption in the healthcare industry. European Journal of Information Systems, 16(6), 712-724.
Lee, J., & Kundu, P. (2022). Integrated cyber-physical systems and industrial metaverse for remote manufacturing. Manufacturing Letters, 34, 12-15.
Lin, Z., Xiangli, P., Li, Z., Liang, F., & Li, A. (2022). Towards Metaverse Manufacturing: A Blockchain-based Trusted Collaborative Governance System. The 2022 4th International Conference on Blockchain Technology,
Magalhães, L. C., Magalhães, L. C., Ramos, J. B., Moura, L. R., de Moraes, R. E., Gonçalves, J. B., Hisatugu, W. H., Souza, M. T., de Lacalle, L. N., & Ferreira, J. C. (2022). Conceiving a Digital Twin for a Flexible Manufacturing System. Applied Sciences, 12(19), 9864.
Marr, B. (2022). Gucci Enters The Metaverse. Retrieved 27 March from https://www.forbes.com/sites/bernardmarr/2022/11/30/gucci-enters-the-metaverse/?sh=342618d11d66
Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business & information systems engineering, 57(5), 339-343.
Mayring, P. (2004). Qualitative content analysis. A companion to qualitative research, 1(2), 159-176.
McDowell, M. (2021). Inside Gucci and Roblox’s new virtual world. Vogue Business. Retrieved 12 November from https://www.voguebusiness.com/technology/inside-gucci-and-robloxs-new-virtual-world
McKinsey. (2022). Value creation in the metaverse. https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/value%20creation%20in%20the%20metaverse/Value-creation-in-the-metaverse.pdf
Mora-Beltrán, C. E., Rojas, A. E., & Mejía-Moncayo, C. (2020). An immersive experience in the virtual 3D VirBELA environment for leadership development in undergraduate students during the COVID-19 quarantine. learning, 6(7).
Myers, M. (1997). Qualitative Research in Information Systems. MIS Quarterly 21(2).
Mystakidis, S. (2022). Metaverse. Encyclopedia, 2(1), 486-497. https://doi.org/https://doi.org/10.3390/encyclopedia2010031
Nadkarni, S., & Prügl, R. (2021). Digital transformation: a review, synthesis and opportunities for future research. Management Review Quarterly, 71(2), 233-341.
Neha Sahni, K. L.-S. (2022). Metaverse: A new world of opportunities.
Nevelsteen, K. J. (2018). Virtual world, defined from a technological perspective and applied to video games, mixed reality, and the Metaverse. Computer Animation and Virtual Worlds, 29(1), e1752.
Nokia. (2022). The Metaverse: Industry’s next evolution. Retrieved 4 January from https://www.nokia.com/blog/the-metaverse-industrys-next-evolution/
NVIDIA. (2023). Omniverse. Retrieved 11 April from https://www.nvidia.com/en-us/omniverse/
Oh, H. J., Kim, J., Chang, J. J., Park, N., & Lee, S. (2023). Social benefits of living in the metaverse: The relationships among social presence, supportive interaction, social self-efficacy, and feelings of loneliness. Computers in Human Behavior, 139, 107498.
Polyviou, A., & Pappas, I. O. (2022). Metaverses and Business Transformation. International Working Conference on Transfer and Diffusion of IT,
Porter, M. E. (2001). The value chain and competitive advantage. Understanding business processes, 2, 50-66.
Rawal, B. S., Mentges, A., & Ahmad, S. (2022). The Rise of Metaverse and Interoperability with Split-Protocol. 2022 IEEE 23rd International Conference on Information Reuse and Integration for Data Science (IRI),
Roblox. (2021). The Gucci Garden Experience Lands on Roblox. Retrieved 27 March from https://blog.roblox.com/2021/05/gucci-garden-experience/
Roblox. (2023). About Us. Retrieved 12 April from https://corp.roblox.com/
Sandbox, T. (2022a). HSBC to Become The First Global Financial Services Provider to Enter The Sandbox. Retrieved 27 March from https://sandboxgame.medium.com/hsbc-to-become-the-first-global-financial-services-provider-to-enter-the-sandbox-c066e4f48163
Sandbox, T. (2022b). HSBC to Become The First Global Financial Services Provider to Enter The Sandbox. Medium. Retrieved 1 November from https://sandboxgame.medium.com/hsbc-to-become-the-first-global-financial-services-provider-to-enter-the-sandbox-c066e4f48163
Sandbox, T. (2023a). The Sandbox. Retrieved 12 April from https://sandboxgame.gitbook.io/the-sandbox/
Sandbox, T. (2023b). What Is The Sandbox? Retrieved 12 April from https://medium.com/sandbox-game/what-is-the-sandbox-850de68d893e
Schulz, M. (2023). Gucci brings footballer Jack Grealish to Roblox’s Gucci Town. Retrieved 27 March from https://www.voguebusiness.com/technology/gucci-brings-footballer-jack-grealish-to-robloxs-gucci-town
Sebastian, I. M., Ross, J. W., Beath, C., Mocker, M., Moloney, K. G., & Fonstad, N. O. (2020). How big old companies navigate digital transformation. In Strategic information management (pp. 133-150). Routledge.
Setiawan, K. D., & Anthony, A. (2022). The Essential Factor of Metaverse for Business Based on 7 Layers of Metaverse–Systematic Literature Review. 2022 International Conference on Information Management and Technology (ICIMTech),
Singh, A., & Hess, T. (2020). How chief digital officers promote the digital transformation of their companies. In Strategic Information Management (pp. 202-220). Routledge.
Stephenson, N. (1992). Snow crash: A novel. Bantam Books.
Upadhyay, A. K., & Khandelwal, K. (2022). Metaverse: the future of immersive training. Strategic HR Review, 21(3), 83-86. https://doi.org/10.1108/SHR-02-2022-0009
Vial, G. (2021). Understanding digital transformation: A review and a research agenda. Managing Digital Transformation, 13-66.
Virbela. (2021). Case Studies-UCSD. Retrieved 27 March from https://www.virbela.com/case-studies/ucsd
Virbela. (2022a). Three Universities Already Teaching Classes in the Metaverse. Retrieved 27 March from https://www.virbela.com/blog/three-universities-already-teaching-classes-in-the-metaverse
Virbela. (2022b). UCSD Launches Its International Micro-MBA Program. Virbela. Retrieved 17 Octobor from https://www.virbela.com/case-studies/ucsd
Virbela. (2023). About Us. Retrieved 12 April from https://www.virbela.com/company/about-virbela
Wikipedia. (2023a, 28 March). Gucci. Retrieved 12 April from https://en.wikipedia.org/wiki/Gucci
Wikipedia. (2023b, 3 April, 2023). HSBC. Retrieved 12 April from https://en.wikipedia.org/wiki/HSBC
Yang, Q., Zhao, Y., Huang, H., Xiong, Z., Kang, J., & Zheng, Z. (2022). Fusing blockchain and AI with metaverse: A survey. IEEE Open Journal of the Computer Society, 3, 122-136.
Yawised, K., Apasrawirote, D., & Boonparn, C. (2022). From traditional business shifted towards transformation: The emerging business opportunities and challenges in ‘Metaverse’era.
Yemenici, A. D. (2022). Entrepreneurship in The World of Metaverse: Virtual or Real? Journal of Metaverse, 2(2), 71-82.
Yin, R. K. (2017). Case Study Research and Applications: Design and Methods (6 ed., Vol. 5). COSMOS Corporation.
Zuckerberg, M. (2021). Founder’s Letter. Retrieved 6 November from https://about.fb.com/news/2021/10/founders-letter/
描述 碩士
國立政治大學
資訊管理學系
110356011
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110356011
資料類型 thesis
dc.contributor.advisor 尚孝純zh_TW
dc.contributor.advisor Shang, Shiaw-Chunen_US
dc.contributor.author (Authors) 廖萱昂zh_TW
dc.contributor.author (Authors) Liao, Hsuan-Angen_US
dc.creator (作者) 廖萱昂zh_TW
dc.creator (作者) Liao, Hsuan-Angen_US
dc.date (日期) 2023en_US
dc.date.accessioned 6-Jul-2023 16:19:53 (UTC+8)-
dc.date.available 6-Jul-2023 16:19:53 (UTC+8)-
dc.date.issued (上傳時間) 6-Jul-2023 16:19:53 (UTC+8)-
dc.identifier (Other Identifiers) G0110356011en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/145735-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 110356011zh_TW
dc.description.abstract (摘要) 與元宇宙投資相關的議題仍然存在疑慮。那些傾向於投資元宇宙的企業預期能夠呈現新穎的使用者體驗。然而，許多公司仍在考慮這樣一種體驗是否真的能夠擴展市場範疇並提升生產效率。由於對於元宇宙投資的不確定性持續存在，企業必須仔細審查這一趨勢，同時考慮內部問題和外部市場需求。對於投資性質有更好的了解，可以減少投資失敗的可能性。
本研究介紹了一個基於 technology-organization-environment（TOE）和 new institutional theory（NIT）的創新投資框架。該框架提供了對於元宇宙投資的全面理解，並選定來自不同行業的案例協助研究。為了避免由於倉促決策而帶來的失敗或潛在危險，本研究提出的框架旨在支持企業在投資決策過程中做出明智的選擇。		zh_TW
dc.description.abstract (摘要) The topic of investing in the metaverse is still a point of contention. Businesses that tend to invest in the metaverse are anticipating presenting novel user experiences. However, many companies still consider whether such an imaginary experience can expand market segments and boost production efficiency. Due to the continued high level of uncertainty surrounding investments in the metaverse, businesses must carefully examine the trend while taking into account both internal issues and external market demands. The possibility of an investment failing decreases with a better understanding of the nature of the investment.
This research introduced an innovation investment framework based on an understanding of the technology-organization-environment (TOE) and new institutional theory (NIT). This framework provides a comprehensive understanding of investing in the metaverse and assistance to study those chosen cases from various industries. In order to avoid failure or potential dangers connected with rushed decisions, the proposed framework in this study is meant to support businesses in their investment decision-making processes.		en_US
dc.description.tableofcontents CHAPTER 1. INTRODUCTION 7
1-1 Industry Background 7
1-2 Research Question and Objectives 9
CHAPTER 2. LITERATURE REVIEW 10
2-1 Metaverse 10
2-1-1 Fundamental 11
2-1-2 Infrastructure 12
2-1-3 Characteristics 13
2-2 Digital transformation with metaverse technology 15
2-2-1 The evolution of digital transformation 15
2-2-2 Metaverse digital transformation 16
2-3 Conceptual Frameworks for Analyzing Metaverse Innovation Investment 19
2-3-1 TOE Framework 19
2-3-2 New Institutional Theory and Related research of organizational drivers 20
2-3-3 Summary - Innovation investment framework 21
CHAPTER 3. RESEARCH DESIGN 25
3-1 Methodology 25
3-2 Data Collection 25
3-3 Data Analysis 27
CHAPTER 4. RESEARCH RESULT 29
4-1 Case 1 – BMW 29
4-1-1 Case Introduction 29
4-1-2 Case Analysis 33
4-2 Case 2 – HSBC 34
4-2-1 Case Introduction 34
4-2-2 Case Analysis 36
4-3 Case 3 – Gucci 37
4-3-1 Case Introduction 37
4-3-2 Case Analysis 40
4-4 Case 4 – Virbela 41
4-4-1 Case Introduction 41
4-4-2 Case Analysis 43
4-5 Major Findings 44
CHAPTER 5. CONCLUSION 51
5-1 Summary 51
5-2 Academic and Managerial Implications 52
5-3 Research Limitation and Future Research 52
References 53		zh_TW
dc.format.extent 4633203 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110356011en_US
dc.subject (關鍵詞) 元宇宙zh_TW
dc.subject (關鍵詞) 投資動機zh_TW
dc.subject (關鍵詞) 創新zh_TW
dc.subject (關鍵詞) 數位轉型zh_TW
dc.subject (關鍵詞) Metaverseen_US
dc.subject (關鍵詞) Investment motivationen_US
dc.subject (關鍵詞) Innovationen_US
dc.subject (關鍵詞) Digital transformationen_US
dc.title (題名) 企業投資新興科技決策之研究：以元宇宙為例zh_TW
dc.title (題名) A Study of Investment Motivations in Emerging Technology: Using Metaverse As an Exampleen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Adams, D. (2022). Virtual Retail in the Metaverse: Customer Behavior Analytics, Extended Reality Technologies, and Immersive Visualization Systems. Linguistic & Philosophical Investigations.
AlNuaimi, B. K., Singh, S. K., Ren, S., Budhwar, P., & Vorobyev, D. (2022). Mastering digital transformation: The nexus between leadership, agility, and digital strategy. Journal of Business Research, 145, 636-648.
Baker, J. (2012). The technology–organization–environment framework. Information systems theory, 231-245.
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. v. (2013). Digital business strategy: toward a next generation of insights. MIS quarterly, 471-482.
Bhardwaj, V., & Fairhurst, A. (2010). Fast fashion: response to changes in the fashion industry. The international review of retail, distribution and consumer research, 20(1), 165-173.
Bian, Y., Leng, J., & Zhao, J. L. (2021). Demystifying Metaverse as a New Paradigm of Enterprise Digitization. International Conference on Big Data,
BMW. (2021). BMW Group and NVIDIA take virtual factory planning to the next level. Retrieved 25 March from https://www.press.bmwgroup.com/global/article/detail/T0329569EN/bmw-group-and-nvidia-take-virtual-factory-planning-to-the-next-level?language=en
BMW. (2023a). BMW Name Meaning and History. Retrieved 10 April from https://www.bmw.com/en/automotive-life/BMW-name-meaning-and-history.html
BMW. (2023b). Company Introduction. Retrieved 10 April from https://www.bmwgroup.com/en/company.html
Borgman, H. P., Bahli, B., Heier, H., & Schewski, F. (2013). Cloudrise: exploring cloud computing adoption and governance with the TOE framework. 2013 46th Hawaii international conference on system sciences,
Caulfield, B. (2021a). NVIDIA, BMW blend reality, virtual worlds to demonstrate factory of the future. NVIDIA. Retrieved 17 Octobor from https://blogs.nvidia.com/blog/2021/04/13/nvidia-bmw-factory-future/
Caulfield, B. (2021b). NVIDIA, BMW Blend Reality, Virtual Worlds to Demonstrate Factory of the Future. Retrieved 25 March from https://blogs.nvidia.com/blog/2021/04/13/nvidia-bmw-factory-future/
Chatwin, E. (2022). To the Metaverse and Beyond: Finding Our New Reality – read our event wrap up and watch the recap! Retrieved 27 March from https://blog.uk.fujitsu.com/cloud/to-the-metaverse-and-beyond-finding-our-new-reality-read-our-event-wrap-up-and-watch-the-recap/#.ZCG1WuxBxAd
Christopher, J. (2022). HSBC Bank Enters Metaverse with ‘The Sandbox’. Retrieved 27 March from https://www.todaynftnews.com/hsbc-bank-enters-metaverse-with-the-sandbox/
Ciuriak, D. (2021). On the Metaverse, Web3 and Prospering in the Digital Transformation. Commentary, in Chinese Views of Non-traditional Security, 13(1).
Columbus, L. (2021). BMW uses Nvidia’s Omniverse to build state-of-the-art factories. Retrieved 27 March from https://venturebeat.com/ai/bmw-uses-nvidias-omniverse-to-build-state-of-the-art-factories/
Davis, A., Murphy, J., Owens, D., Khazanchi, D., & Zigurs, I. (2009). Avatars, people, and virtual worlds: Foundations for research in metaverses. Journal of the Association for Information Systems, 10(2), 1.
Díaz, J., Saldaña, C., & Avila, C. (2020). Virtual world as a resource for hybrid education. International Journal of Emerging Technologies in Learning (iJET), 15(15), 94-109.
Duan, H., Li, J., Fan, S., Lin, Z., Wu, X., & Cai, W. (2021). Metaverse for social good: A university campus prototype. Proceedings of the 29th ACM International Conference on Multimedia,
Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., Dennehy, D., Metri, B., Buhalis, D., & Cheung, C. M. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 66, 102542.
Eisenhardt, K. M., & Graebner, M. E. (2007). Theory building from cases: Opportunities and challenges. Academy of management journal, 50(1), 25-32.
Evans, L., Frith, J., & Saker, M. (2022). From Microverse to Metaverse: Modelling the Future through Today’s Virtual Worlds. Emerald Group Publishing.
Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2014). Embracing digital technology: A new strategic imperative. MIT sloan management review, 55(2), 1.
Forbes. (2023). Gucci. Retrieved 12 April from https://www.forbes.com/companies/gucci/?sh=1ee6ed61317e
Gadekallu, T. R., Huynh-The, T., Wang, W., Yenduri, G., Ranaweera, P., Pham, Q.-V., da Costa, D. B., & Liyanage, M. (2022). Blockchain for the Metaverse: A Review. arXiv preprint arXiv:2203.09738.
Goldston, J., Chaffer, T. J., & Martinez, G. (2022). The Metaverse as the Digital Leviathan: A Case Study of Bit. Country. Journal of Applied Business & Economics, 24(2).
Greenwood, R., Oliver, C., Lawrence, T. B., & Meyer, R. E. (2017). The Sage handbook of organizational institutionalism. Sage.
Gucci. (2023). About Gucci. Retrieved 12 April from https://www.gucci.com/us/en/st/about-gucci
Gustafsson, J. (2017). Single case studies vs. multiple case studies: A comparative study. In.
Hanelt, A., Bohnsack, R., Marz, D., & Antunes Marante, C. (2021). A systematic review of the literature on digital transformation: Insights and implications for strategy and organizational change. Journal of Management Studies, 58(5), 1159-1197.
Hawkins, M. (2022). Metaverse Live Shopping Analytics: Retail Data Measurement Tools, Computer Vision and Deep Learning Algorithms, and Decision Intelligence and Modeling. Journal of Self-Governance & Management Economics, 10(2).
Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 15(2).
HSBC. (2023). Our History. Retrieved 12 April from https://www.hsbc.com/who-we-are/our-history
Hwang, G.-J., & Chien, S.-Y. (2022). Definition, roles, and potential research issues of the metaverse in education: An artificial intelligence perspective. Computers and Education: Artificial Intelligence, 100082.
Jenkins, T. (2022). Immersive Virtual Shopping Experiences in the Retail Metaverse: Consumer-driven E-Commerce, Blockchainbased Digital Assets, and Data Visualization Tools. Linguistic and Philosophical Investigations, 21, 154-169.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
Kouhizadeh, M., Saberi, S., & Sarkis, J. (2021). Blockchain technology and the sustainable supply chain: Theoretically exploring adoption barriers. International Journal of Production Economics, 231, 107831.
Lastowka, G. (2007). User-generated content and virtual worlds. Vand. J. Ent. & Tech. L., 10, 893.
Lee, C.-P., & Shim, J. P. (2007). An exploratory study of radio frequency identification (RFID) adoption in the healthcare industry. European Journal of Information Systems, 16(6), 712-724.
Lee, J., & Kundu, P. (2022). Integrated cyber-physical systems and industrial metaverse for remote manufacturing. Manufacturing Letters, 34, 12-15.
Lin, Z., Xiangli, P., Li, Z., Liang, F., & Li, A. (2022). Towards Metaverse Manufacturing: A Blockchain-based Trusted Collaborative Governance System. The 2022 4th International Conference on Blockchain Technology,
Magalhães, L. C., Magalhães, L. C., Ramos, J. B., Moura, L. R., de Moraes, R. E., Gonçalves, J. B., Hisatugu, W. H., Souza, M. T., de Lacalle, L. N., & Ferreira, J. C. (2022). Conceiving a Digital Twin for a Flexible Manufacturing System. Applied Sciences, 12(19), 9864.
Marr, B. (2022). Gucci Enters The Metaverse. Retrieved 27 March from https://www.forbes.com/sites/bernardmarr/2022/11/30/gucci-enters-the-metaverse/?sh=342618d11d66
Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business & information systems engineering, 57(5), 339-343.
Mayring, P. (2004). Qualitative content analysis. A companion to qualitative research, 1(2), 159-176.
McDowell, M. (2021). Inside Gucci and Roblox’s new virtual world. Vogue Business. Retrieved 12 November from https://www.voguebusiness.com/technology/inside-gucci-and-robloxs-new-virtual-world
McKinsey. (2022). Value creation in the metaverse. https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/value%20creation%20in%20the%20metaverse/Value-creation-in-the-metaverse.pdf
Mora-Beltrán, C. E., Rojas, A. E., & Mejía-Moncayo, C. (2020). An immersive experience in the virtual 3D VirBELA environment for leadership development in undergraduate students during the COVID-19 quarantine. learning, 6(7).
Myers, M. (1997). Qualitative Research in Information Systems. MIS Quarterly 21(2).
Mystakidis, S. (2022). Metaverse. Encyclopedia, 2(1), 486-497. https://doi.org/https://doi.org/10.3390/encyclopedia2010031
Nadkarni, S., & Prügl, R. (2021). Digital transformation: a review, synthesis and opportunities for future research. Management Review Quarterly, 71(2), 233-341.
Neha Sahni, K. L.-S. (2022). Metaverse: A new world of opportunities.
Nevelsteen, K. J. (2018). Virtual world, defined from a technological perspective and applied to video games, mixed reality, and the Metaverse. Computer Animation and Virtual Worlds, 29(1), e1752.
Nokia. (2022). The Metaverse: Industry’s next evolution. Retrieved 4 January from https://www.nokia.com/blog/the-metaverse-industrys-next-evolution/
NVIDIA. (2023). Omniverse. Retrieved 11 April from https://www.nvidia.com/en-us/omniverse/
Oh, H. J., Kim, J., Chang, J. J., Park, N., & Lee, S. (2023). Social benefits of living in the metaverse: The relationships among social presence, supportive interaction, social self-efficacy, and feelings of loneliness. Computers in Human Behavior, 139, 107498.
Polyviou, A., & Pappas, I. O. (2022). Metaverses and Business Transformation. International Working Conference on Transfer and Diffusion of IT,
Porter, M. E. (2001). The value chain and competitive advantage. Understanding business processes, 2, 50-66.
Rawal, B. S., Mentges, A., & Ahmad, S. (2022). The Rise of Metaverse and Interoperability with Split-Protocol. 2022 IEEE 23rd International Conference on Information Reuse and Integration for Data Science (IRI),
Roblox. (2021). The Gucci Garden Experience Lands on Roblox. Retrieved 27 March from https://blog.roblox.com/2021/05/gucci-garden-experience/
Roblox. (2023). About Us. Retrieved 12 April from https://corp.roblox.com/
Sandbox, T. (2022a). HSBC to Become The First Global Financial Services Provider to Enter The Sandbox. Retrieved 27 March from https://sandboxgame.medium.com/hsbc-to-become-the-first-global-financial-services-provider-to-enter-the-sandbox-c066e4f48163
Sandbox, T. (2022b). HSBC to Become The First Global Financial Services Provider to Enter The Sandbox. Medium. Retrieved 1 November from https://sandboxgame.medium.com/hsbc-to-become-the-first-global-financial-services-provider-to-enter-the-sandbox-c066e4f48163
Sandbox, T. (2023a). The Sandbox. Retrieved 12 April from https://sandboxgame.gitbook.io/the-sandbox/
Sandbox, T. (2023b). What Is The Sandbox? Retrieved 12 April from https://medium.com/sandbox-game/what-is-the-sandbox-850de68d893e
Schulz, M. (2023). Gucci brings footballer Jack Grealish to Roblox’s Gucci Town. Retrieved 27 March from https://www.voguebusiness.com/technology/gucci-brings-footballer-jack-grealish-to-robloxs-gucci-town
Sebastian, I. M., Ross, J. W., Beath, C., Mocker, M., Moloney, K. G., & Fonstad, N. O. (2020). How big old companies navigate digital transformation. In Strategic information management (pp. 133-150). Routledge.
Setiawan, K. D., & Anthony, A. (2022). The Essential Factor of Metaverse for Business Based on 7 Layers of Metaverse–Systematic Literature Review. 2022 International Conference on Information Management and Technology (ICIMTech),
Singh, A., & Hess, T. (2020). How chief digital officers promote the digital transformation of their companies. In Strategic Information Management (pp. 202-220). Routledge.
Stephenson, N. (1992). Snow crash: A novel. Bantam Books.
Upadhyay, A. K., & Khandelwal, K. (2022). Metaverse: the future of immersive training. Strategic HR Review, 21(3), 83-86. https://doi.org/10.1108/SHR-02-2022-0009
Vial, G. (2021). Understanding digital transformation: A review and a research agenda. Managing Digital Transformation, 13-66.
Virbela. (2021). Case Studies-UCSD. Retrieved 27 March from https://www.virbela.com/case-studies/ucsd
Virbela. (2022a). Three Universities Already Teaching Classes in the Metaverse. Retrieved 27 March from https://www.virbela.com/blog/three-universities-already-teaching-classes-in-the-metaverse
Virbela. (2022b). UCSD Launches Its International Micro-MBA Program. Virbela. Retrieved 17 Octobor from https://www.virbela.com/case-studies/ucsd
Virbela. (2023). About Us. Retrieved 12 April from https://www.virbela.com/company/about-virbela
Wikipedia. (2023a, 28 March). Gucci. Retrieved 12 April from https://en.wikipedia.org/wiki/Gucci
Wikipedia. (2023b, 3 April, 2023). HSBC. Retrieved 12 April from https://en.wikipedia.org/wiki/HSBC
Yang, Q., Zhao, Y., Huang, H., Xiong, Z., Kang, J., & Zheng, Z. (2022). Fusing blockchain and AI with metaverse: A survey. IEEE Open Journal of the Computer Society, 3, 122-136.
Yawised, K., Apasrawirote, D., & Boonparn, C. (2022). From traditional business shifted towards transformation: The emerging business opportunities and challenges in ‘Metaverse’era.
Yemenici, A. D. (2022). Entrepreneurship in The World of Metaverse: Virtual or Real? Journal of Metaverse, 2(2), 71-82.
Yin, R. K. (2017). Case Study Research and Applications: Design and Methods (6 ed., Vol. 5). COSMOS Corporation.
Zuckerberg, M. (2021). Founder’s Letter. Retrieved 6 November from https://about.fb.com/news/2021/10/founders-letter/		zh_TW