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題名 企業投資新興科技決策之研究：以元宇宙為例
A Study of Investment Motivations in Emerging Technology: Using Metaverse As an Example
作者 廖萱昂
Liao, Hsuan-Ang
貢獻者 尚孝純
Shang, Shiaw-Chun
廖萱昂
Liao, Hsuan-Ang
關鍵詞 元宇宙
投資動機
創新
數位轉型
Metaverse
Investment motivation
Innovation
Digital transformation
日期 2023
上傳時間 6-Jul-2023 16:19:53 (UTC+8)
摘要 與元宇宙投資相關的議題仍然存在疑慮。那些傾向於投資元宇宙的企業預期能夠呈現新穎的使用者體驗。然而，許多公司仍在考慮這樣一種體驗是否真的能夠擴展市場範疇並提升生產效率。由於對於元宇宙投資的不確定性持續存在，企業必須仔細審查這一趨勢，同時考慮內部問題和外部市場需求。對於投資性質有更好的了解，可以減少投資失敗的可能性。
本研究介紹了一個基於 technology-organization-environment（TOE）和 new institutional theory（NIT）的創新投資框架。該框架提供了對於元宇宙投資的全面理解，並選定來自不同行業的案例協助研究。為了避免由於倉促決策而帶來的失敗或潛在危險，本研究提出的框架旨在支持企業在投資決策過程中做出明智的選擇。
The topic of investing in the metaverse is still a point of contention. Businesses that tend to invest in the metaverse are anticipating presenting novel user experiences. However, many companies still consider whether such an imaginary experience can expand market segments and boost production efficiency. Due to the continued high level of uncertainty surrounding investments in the metaverse, businesses must carefully examine the trend while taking into account both internal issues and external market demands. The possibility of an investment failing decreases with a better understanding of the nature of the investment.
This research introduced an innovation investment framework based on an understanding of the technology-organization-environment (TOE) and new institutional theory (NIT). This framework provides a comprehensive understanding of investing in the metaverse and assistance to study those chosen cases from various industries. In order to avoid failure or potential dangers connected with rushed decisions, the proposed framework in this study is meant to support businesses in their investment decision-making processes.
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AlNuaimi, B. K., Singh, S. K., Ren, S., Budhwar, P., & Vorobyev, D. (2022). Mastering digital transformation: The nexus between leadership, agility, and digital strategy. Journal of Business Research, 145, 636-648.
Baker, J. (2012). The technology–organization–environment framework. Information systems theory, 231-245.
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. v. (2013). Digital business strategy: toward a next generation of insights. MIS quarterly, 471-482.
Bhardwaj, V., & Fairhurst, A. (2010). Fast fashion: response to changes in the fashion industry. The international review of retail, distribution and consumer research, 20(1), 165-173.
Bian, Y., Leng, J., & Zhao, J. L. (2021). Demystifying Metaverse as a New Paradigm of Enterprise Digitization. International Conference on Big Data,
BMW. (2021). BMW Group and NVIDIA take virtual factory planning to the next level. Retrieved 25 March from https://www.press.bmwgroup.com/global/article/detail/T0329569EN/bmw-group-and-nvidia-take-virtual-factory-planning-to-the-next-level?language=en
BMW. (2023a). BMW Name Meaning and History. Retrieved 10 April from https://www.bmw.com/en/automotive-life/BMW-name-meaning-and-history.html
BMW. (2023b). Company Introduction. Retrieved 10 April from https://www.bmwgroup.com/en/company.html
Borgman, H. P., Bahli, B., Heier, H., & Schewski, F. (2013). Cloudrise: exploring cloud computing adoption and governance with the TOE framework. 2013 46th Hawaii international conference on system sciences,
Caulfield, B. (2021a). NVIDIA, BMW blend reality, virtual worlds to demonstrate factory of the future. NVIDIA. Retrieved 17 Octobor from https://blogs.nvidia.com/blog/2021/04/13/nvidia-bmw-factory-future/
Caulfield, B. (2021b). NVIDIA, BMW Blend Reality, Virtual Worlds to Demonstrate Factory of the Future. Retrieved 25 March from https://blogs.nvidia.com/blog/2021/04/13/nvidia-bmw-factory-future/
Chatwin, E. (2022). To the Metaverse and Beyond: Finding Our New Reality – read our event wrap up and watch the recap! Retrieved 27 March from https://blog.uk.fujitsu.com/cloud/to-the-metaverse-and-beyond-finding-our-new-reality-read-our-event-wrap-up-and-watch-the-recap/#.ZCG1WuxBxAd
Christopher, J. (2022). HSBC Bank Enters Metaverse with ‘The Sandbox’. Retrieved 27 March from https://www.todaynftnews.com/hsbc-bank-enters-metaverse-with-the-sandbox/
Ciuriak, D. (2021). On the Metaverse, Web3 and Prospering in the Digital Transformation. Commentary, in Chinese Views of Non-traditional Security, 13(1).
Columbus, L. (2021). BMW uses Nvidia’s Omniverse to build state-of-the-art factories. Retrieved 27 March from https://venturebeat.com/ai/bmw-uses-nvidias-omniverse-to-build-state-of-the-art-factories/
Davis, A., Murphy, J., Owens, D., Khazanchi, D., & Zigurs, I. (2009). Avatars, people, and virtual worlds: Foundations for research in metaverses. Journal of the Association for Information Systems, 10(2), 1.
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Hwang, G.-J., & Chien, S.-Y. (2022). Definition, roles, and potential research issues of the metaverse in education: An artificial intelligence perspective. Computers and Education: Artificial Intelligence, 100082.
Jenkins, T. (2022). Immersive Virtual Shopping Experiences in the Retail Metaverse: Consumer-driven E-Commerce, Blockchainbased Digital Assets, and Data Visualization Tools. Linguistic and Philosophical Investigations, 21, 154-169.
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Lee, J., & Kundu, P. (2022). Integrated cyber-physical systems and industrial metaverse for remote manufacturing. Manufacturing Letters, 34, 12-15.
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描述 碩士
國立政治大學
資訊管理學系
110356011
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110356011
資料類型 thesis
dc.contributor.advisor 尚孝純zh_TW
dc.contributor.advisor Shang, Shiaw-Chunen_US
dc.contributor.author (Authors) 廖萱昂zh_TW
dc.contributor.author (Authors) Liao, Hsuan-Angen_US
dc.creator (作者) 廖萱昂zh_TW
dc.creator (作者) Liao, Hsuan-Angen_US
dc.date (日期) 2023en_US
dc.date.accessioned 6-Jul-2023 16:19:53 (UTC+8)-
dc.date.available 6-Jul-2023 16:19:53 (UTC+8)-
dc.date.issued (上傳時間) 6-Jul-2023 16:19:53 (UTC+8)-
dc.identifier (Other Identifiers) G0110356011en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/145735-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 110356011zh_TW
dc.description.abstract (摘要) 與元宇宙投資相關的議題仍然存在疑慮。那些傾向於投資元宇宙的企業預期能夠呈現新穎的使用者體驗。然而，許多公司仍在考慮這樣一種體驗是否真的能夠擴展市場範疇並提升生產效率。由於對於元宇宙投資的不確定性持續存在，企業必須仔細審查這一趨勢，同時考慮內部問題和外部市場需求。對於投資性質有更好的了解，可以減少投資失敗的可能性。
本研究介紹了一個基於 technology-organization-environment（TOE）和 new institutional theory（NIT）的創新投資框架。該框架提供了對於元宇宙投資的全面理解，並選定來自不同行業的案例協助研究。為了避免由於倉促決策而帶來的失敗或潛在危險，本研究提出的框架旨在支持企業在投資決策過程中做出明智的選擇。		zh_TW
dc.description.abstract (摘要) The topic of investing in the metaverse is still a point of contention. Businesses that tend to invest in the metaverse are anticipating presenting novel user experiences. However, many companies still consider whether such an imaginary experience can expand market segments and boost production efficiency. Due to the continued high level of uncertainty surrounding investments in the metaverse, businesses must carefully examine the trend while taking into account both internal issues and external market demands. The possibility of an investment failing decreases with a better understanding of the nature of the investment.
This research introduced an innovation investment framework based on an understanding of the technology-organization-environment (TOE) and new institutional theory (NIT). This framework provides a comprehensive understanding of investing in the metaverse and assistance to study those chosen cases from various industries. In order to avoid failure or potential dangers connected with rushed decisions, the proposed framework in this study is meant to support businesses in their investment decision-making processes.		en_US
dc.description.tableofcontents CHAPTER 1. INTRODUCTION 7
1-1 Industry Background 7
1-2 Research Question and Objectives 9
CHAPTER 2. LITERATURE REVIEW 10
2-1 Metaverse 10
2-1-1 Fundamental 11
2-1-2 Infrastructure 12
2-1-3 Characteristics 13
2-2 Digital transformation with metaverse technology 15
2-2-1 The evolution of digital transformation 15
2-2-2 Metaverse digital transformation 16
2-3 Conceptual Frameworks for Analyzing Metaverse Innovation Investment 19
2-3-1 TOE Framework 19
2-3-2 New Institutional Theory and Related research of organizational drivers 20
2-3-3 Summary - Innovation investment framework 21
CHAPTER 3. RESEARCH DESIGN 25
3-1 Methodology 25
3-2 Data Collection 25
3-3 Data Analysis 27
CHAPTER 4. RESEARCH RESULT 29
4-1 Case 1 – BMW 29
4-1-1 Case Introduction 29
4-1-2 Case Analysis 33
4-2 Case 2 – HSBC 34
4-2-1 Case Introduction 34
4-2-2 Case Analysis 36
4-3 Case 3 – Gucci 37
4-3-1 Case Introduction 37
4-3-2 Case Analysis 40
4-4 Case 4 – Virbela 41
4-4-1 Case Introduction 41
4-4-2 Case Analysis 43
4-5 Major Findings 44
CHAPTER 5. CONCLUSION 51
5-1 Summary 51
5-2 Academic and Managerial Implications 52
5-3 Research Limitation and Future Research 52
References 53		zh_TW
dc.format.extent 4633203 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110356011en_US
dc.subject (關鍵詞) 元宇宙zh_TW
dc.subject (關鍵詞) 投資動機zh_TW
dc.subject (關鍵詞) 創新zh_TW
dc.subject (關鍵詞) 數位轉型zh_TW
dc.subject (關鍵詞) Metaverseen_US
dc.subject (關鍵詞) Investment motivationen_US
dc.subject (關鍵詞) Innovationen_US
dc.subject (關鍵詞) Digital transformationen_US
dc.title (題名) 企業投資新興科技決策之研究：以元宇宙為例zh_TW
dc.title (題名) A Study of Investment Motivations in Emerging Technology: Using Metaverse As an Exampleen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Adams, D. (2022). Virtual Retail in the Metaverse: Customer Behavior Analytics, Extended Reality Technologies, and Immersive Visualization Systems. Linguistic & Philosophical Investigations.
AlNuaimi, B. K., Singh, S. K., Ren, S., Budhwar, P., & Vorobyev, D. (2022). Mastering digital transformation: The nexus between leadership, agility, and digital strategy. Journal of Business Research, 145, 636-648.
Baker, J. (2012). The technology–organization–environment framework. Information systems theory, 231-245.
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. v. (2013). Digital business strategy: toward a next generation of insights. MIS quarterly, 471-482.
Bhardwaj, V., & Fairhurst, A. (2010). Fast fashion: response to changes in the fashion industry. The international review of retail, distribution and consumer research, 20(1), 165-173.
Bian, Y., Leng, J., & Zhao, J. L. (2021). Demystifying Metaverse as a New Paradigm of Enterprise Digitization. International Conference on Big Data,
BMW. (2021). BMW Group and NVIDIA take virtual factory planning to the next level. Retrieved 25 March from https://www.press.bmwgroup.com/global/article/detail/T0329569EN/bmw-group-and-nvidia-take-virtual-factory-planning-to-the-next-level?language=en
BMW. (2023a). BMW Name Meaning and History. Retrieved 10 April from https://www.bmw.com/en/automotive-life/BMW-name-meaning-and-history.html
BMW. (2023b). Company Introduction. Retrieved 10 April from https://www.bmwgroup.com/en/company.html
Borgman, H. P., Bahli, B., Heier, H., & Schewski, F. (2013). Cloudrise: exploring cloud computing adoption and governance with the TOE framework. 2013 46th Hawaii international conference on system sciences,
Caulfield, B. (2021a). NVIDIA, BMW blend reality, virtual worlds to demonstrate factory of the future. NVIDIA. Retrieved 17 Octobor from https://blogs.nvidia.com/blog/2021/04/13/nvidia-bmw-factory-future/
Caulfield, B. (2021b). NVIDIA, BMW Blend Reality, Virtual Worlds to Demonstrate Factory of the Future. Retrieved 25 March from https://blogs.nvidia.com/blog/2021/04/13/nvidia-bmw-factory-future/
Chatwin, E. (2022). To the Metaverse and Beyond: Finding Our New Reality – read our event wrap up and watch the recap! Retrieved 27 March from https://blog.uk.fujitsu.com/cloud/to-the-metaverse-and-beyond-finding-our-new-reality-read-our-event-wrap-up-and-watch-the-recap/#.ZCG1WuxBxAd
Christopher, J. (2022). HSBC Bank Enters Metaverse with ‘The Sandbox’. Retrieved 27 March from https://www.todaynftnews.com/hsbc-bank-enters-metaverse-with-the-sandbox/
Ciuriak, D. (2021). On the Metaverse, Web3 and Prospering in the Digital Transformation. Commentary, in Chinese Views of Non-traditional Security, 13(1).
Columbus, L. (2021). BMW uses Nvidia’s Omniverse to build state-of-the-art factories. Retrieved 27 March from https://venturebeat.com/ai/bmw-uses-nvidias-omniverse-to-build-state-of-the-art-factories/
Davis, A., Murphy, J., Owens, D., Khazanchi, D., & Zigurs, I. (2009). Avatars, people, and virtual worlds: Foundations for research in metaverses. Journal of the Association for Information Systems, 10(2), 1.
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