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TitleComparative Study of XAI Perception between Eastern and Western Cultures
Creator簡士鎰
Chien, Shih-Yi;Wang, Yi-Fan;Cheng, Kuang-Ting;Chen, Yu-Che
Contributor資管系
Key WordsXAI; culture; trust; privacy; transparency; explainability; recommender system
Date2024-12
Date Issued24-Feb-2025 15:36:58 (UTC+8)
SummaryThis study examines the impact of Explainable AI (XAI) on users’ cognitive and affective responses, with a particular emphasis on cross-cultural differences. Utilizing the Situation Awareness-Based Agent Transparency model, our XAI mechanisms varied in terms of transparency levels and explanation types. Survey studies conducted in the United States (N = 1200) and Taiwan (N = 600) assessed the cultural influences on XAI perception. Our findings identified significant cultural differences, with Western cultures demonstrating an increased awareness of data privacy and exhibiting a pronounced reluctance to trust AI services. The results further revealed that Eastern cultures emphasized rational analysis in evaluating privacy risk, whereas Western cultures were more inclined to employ emotional responses to assess privacy concerns. Regarding the effectiveness of XAI mechanisms, both the low system transparency with an example-based method and high system transparency with a feature-based method yielded similar positive outcomes. Additionally, while the U.S. group exhibited little variance between conditions, Taiwanese participants demonstrated heightened sensitivity to differences in XAI approaches.
RelationInternational Journal of Human-Computer Interaction, pp.1-17
Typearticle
DOI https://doi.org/10.1080/10447318.2024.2441015
dc.contributor 資管系
dc.creator (作者) 簡士鎰
dc.creator (作者) Chien, Shih-Yi;Wang, Yi-Fan;Cheng, Kuang-Ting;Chen, Yu-Che
dc.date (日期) 2024-12
dc.date.accessioned 24-Feb-2025 15:36:58 (UTC+8)-
dc.date.available 24-Feb-2025 15:36:58 (UTC+8)-
dc.date.issued (上傳時間) 24-Feb-2025 15:36:58 (UTC+8)-
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/155779-
dc.description.abstract (摘要) This study examines the impact of Explainable AI (XAI) on users’ cognitive and affective responses, with a particular emphasis on cross-cultural differences. Utilizing the Situation Awareness-Based Agent Transparency model, our XAI mechanisms varied in terms of transparency levels and explanation types. Survey studies conducted in the United States (N = 1200) and Taiwan (N = 600) assessed the cultural influences on XAI perception. Our findings identified significant cultural differences, with Western cultures demonstrating an increased awareness of data privacy and exhibiting a pronounced reluctance to trust AI services. The results further revealed that Eastern cultures emphasized rational analysis in evaluating privacy risk, whereas Western cultures were more inclined to employ emotional responses to assess privacy concerns. Regarding the effectiveness of XAI mechanisms, both the low system transparency with an example-based method and high system transparency with a feature-based method yielded similar positive outcomes. Additionally, while the U.S. group exhibited little variance between conditions, Taiwanese participants demonstrated heightened sensitivity to differences in XAI approaches.
dc.format.extent 109 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) International Journal of Human-Computer Interaction, pp.1-17
dc.subject (關鍵詞) XAI; culture; trust; privacy; transparency; explainability; recommender system
dc.title (題名) Comparative Study of XAI Perception between Eastern and Western Cultures
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1080/10447318.2024.2441015
dc.doi.uri (DOI) https://doi.org/10.1080/10447318.2024.2441015