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題名 Further examining the validity of social desirability measures in a cross-cultural study
作者 吳庭達
Ng, Gary Ting Tat;Tse, Dwight
貢獻者 心理系
日期 2025-07
上傳時間 28-Nov-2025 10:36:54 (UTC+8)
摘要 Social desirability bias refers to the tendency for individuals to respond in a manner that will be viewed favorably by others. This bias can pose a threat to the validity of research findings that rely on self-report measures. Several social desirability measures have been developed in an attempt to identify social desirability biases. However, the validity of those measures has been under heated debate, and the existing evidence is inconclusive due to various limitations. In this research, we conducted a cross-cultural study in the United Kingdom (N = 250) and Taiwan (N = 246) to examine the relationship between various social desirability measures and personality traits, including Honesty-Humility, self-esteem, Dark Triad personalities, and everyday lying. If the social desirability measures were indeed measuring impression management and self-deceptive enhancement as suggested, they should have been negatively correlated with honesty and positively correlated with lying. However, in both samples, social desirability measures were positively correlated with desirable traits including self-esteem and Honesty-Humility, and negatively correlated with undesirable traits including Dark Triad personalities and everyday lying. These suggested either that the social desirability measures fail to capture social desirability biases as intended, or that people engage in social desirability responding in both social desirability measures and self-report measures of personality traits. Regardless of which explanation is true, our findings suggested that social desirability biases are unlikely to be addressed by simply statistically controlling for social desirability measures or excluding participants who score very high on these measures. We discuss the future research needed to further examine the validity of social desirability measures and possible ways to tackle social desirability biases in both low-stakes contexts like anonymous surveys and high-stakes contexts like recruitment and selection.
關聯 Asian Association of Social Psychology Conference 2025, Asian Association of Social Psychology
資料類型 conference
dc.contributor 心理系
dc.creator (作者) 吳庭達
dc.creator (作者) Ng, Gary Ting Tat;Tse, Dwight
dc.date (日期) 2025-07
dc.date.accessioned 28-Nov-2025 10:36:54 (UTC+8)-
dc.date.available 28-Nov-2025 10:36:54 (UTC+8)-
dc.date.issued (上傳時間) 28-Nov-2025 10:36:54 (UTC+8)-
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=180005-
dc.description.abstract (摘要) Social desirability bias refers to the tendency for individuals to respond in a manner that will be viewed favorably by others. This bias can pose a threat to the validity of research findings that rely on self-report measures. Several social desirability measures have been developed in an attempt to identify social desirability biases. However, the validity of those measures has been under heated debate, and the existing evidence is inconclusive due to various limitations. In this research, we conducted a cross-cultural study in the United Kingdom (N = 250) and Taiwan (N = 246) to examine the relationship between various social desirability measures and personality traits, including Honesty-Humility, self-esteem, Dark Triad personalities, and everyday lying. If the social desirability measures were indeed measuring impression management and self-deceptive enhancement as suggested, they should have been negatively correlated with honesty and positively correlated with lying. However, in both samples, social desirability measures were positively correlated with desirable traits including self-esteem and Honesty-Humility, and negatively correlated with undesirable traits including Dark Triad personalities and everyday lying. These suggested either that the social desirability measures fail to capture social desirability biases as intended, or that people engage in social desirability responding in both social desirability measures and self-report measures of personality traits. Regardless of which explanation is true, our findings suggested that social desirability biases are unlikely to be addressed by simply statistically controlling for social desirability measures or excluding participants who score very high on these measures. We discuss the future research needed to further examine the validity of social desirability measures and possible ways to tackle social desirability biases in both low-stakes contexts like anonymous surveys and high-stakes contexts like recruitment and selection.
dc.format.extent 111 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) Asian Association of Social Psychology Conference 2025, Asian Association of Social Psychology
dc.title (題名) Further examining the validity of social desirability measures in a cross-cultural study
dc.type (資料類型) conference