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題名 廠商在策略群組間移動之研究--以台灣地區人壽保險業為例
作者 張馥芳
Fu-Fang Chang
貢獻者 司徒達賢<br>于卓民
<br>
張馥芳
Fu-Fang Chang
關鍵詞 策略群組
組織壓力
資源
組織慣性
日期 2003
上傳時間 11-Sep-2009 16:40:09 (UTC+8)
摘要 本研究運用組織調適理論與資源基礎的觀點，探討影響臺灣地區人壽保險公司在策略群組間移動的因素，期望對於策略群組的理論有所貢獻。
     策略群組歸屬的變化與穩定分析為本研究理論上最重要之特色，為建構本研究所主張之群組歸屬之變化與穩定程度並提出相關假設，除透過文獻研究外，且經由實務個案之觀察與訪談，將二者之推論加以綜合以形成研究假設。
     為驗證假說與推論，本研究選取人壽保險公司在過去四十年間的策略變化作為策略群組歸屬與穩定程度的實證對象，共收集到90份樣本，作為進行相關統計分析推論之依據。由於此產業在台灣的歷史悠久，且在此期間有分階段的市場開放，可以完整切割產業期間，適合本研究之進行。根據實證結果發現，本研究所提出的三個主假設中，資源與組織壓力獲得支持，組織慣性未獲支持。
     由於本研究對影響策略群組穩定程度的分析涵蓋資源基礎組織調適理論與組織慣性理論，因此欲瞭解不同理論構念對於策略群組的穩定程度的解釋能力如何，本研究進一步彙整比較不同模型的McFadden R2。
     研究結果顯示，整體而言，除了組織慣性之外，其餘不論是由資源基礎或組織調適理論之觀點對策略群組穩定程度之解釋力皆具有相當之水準，表示此兩種理論於探討影響策略群組的穩定程度之因素有同等之重要性。這項結果亦說明傳統上由資源基礎的觀點解釋群組的穩定，學者傾向於觀察公司所具有的「資源」，其實應與「組織壓力」相互呼應。
     
     關鍵字：人壽保險業、資源基礎觀點、組織調適、組織壓力、組織慣性、策略群組之歸屬、策略群組之穩定程度
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描述 博士
國立政治大學
企業管理研究所
86355506
92
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0086355506
資料類型 thesis
dc.contributor.advisor 司徒達賢<br>于卓民zh_TW
dc.contributor.advisor <br>en_US
dc.contributor.author (Authors) 張馥芳zh_TW
dc.contributor.author (Authors) Fu-Fang Changen_US
dc.creator (作者) 張馥芳zh_TW
dc.creator (作者) Fu-Fang Changen_US
dc.date (日期) 2003en_US
dc.date.accessioned 11-Sep-2009 16:40:09 (UTC+8)-
dc.date.available 11-Sep-2009 16:40:09 (UTC+8)-
dc.date.issued (上傳時間) 11-Sep-2009 16:40:09 (UTC+8)-
dc.identifier (Other Identifiers) G0086355506en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/29816-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 86355506zh_TW
dc.description (描述) 92zh_TW
dc.description.abstract (摘要) 本研究運用組織調適理論與資源基礎的觀點，探討影響臺灣地區人壽保險公司在策略群組間移動的因素，期望對於策略群組的理論有所貢獻。
     策略群組歸屬的變化與穩定分析為本研究理論上最重要之特色，為建構本研究所主張之群組歸屬之變化與穩定程度並提出相關假設，除透過文獻研究外，且經由實務個案之觀察與訪談，將二者之推論加以綜合以形成研究假設。
     為驗證假說與推論，本研究選取人壽保險公司在過去四十年間的策略變化作為策略群組歸屬與穩定程度的實證對象，共收集到90份樣本，作為進行相關統計分析推論之依據。由於此產業在台灣的歷史悠久，且在此期間有分階段的市場開放，可以完整切割產業期間，適合本研究之進行。根據實證結果發現，本研究所提出的三個主假設中，資源與組織壓力獲得支持，組織慣性未獲支持。
     由於本研究對影響策略群組穩定程度的分析涵蓋資源基礎組織調適理論與組織慣性理論，因此欲瞭解不同理論構念對於策略群組的穩定程度的解釋能力如何，本研究進一步彙整比較不同模型的McFadden R2。
     研究結果顯示，整體而言，除了組織慣性之外，其餘不論是由資源基礎或組織調適理論之觀點對策略群組穩定程度之解釋力皆具有相當之水準，表示此兩種理論於探討影響策略群組的穩定程度之因素有同等之重要性。這項結果亦說明傳統上由資源基礎的觀點解釋群組的穩定，學者傾向於觀察公司所具有的「資源」，其實應與「組織壓力」相互呼應。
     
     關鍵字：人壽保險業、資源基礎觀點、組織調適、組織壓力、組織慣性、策略群組之歸屬、策略群組之穩定程度		zh_TW
dc.description.tableofcontents 第一章 緒論…………………………………………………………....1
     第一節 研究背景與研究動機 4
     第二節 研究問題與研究目的 8
     第三節 研究對象與研究限制………………………………………10
     第四節 本論文的結構與研究程序………………………………....13
     第二章 文獻探討與理論架構的建立 16
     第一節 策略群組的定義與相關研究 17
     第二節 資源基礎理論的定義與相關研究 35
     第三節 組織壓力與組織慣性 47
     第四節 績效 57
     第五節 文獻綜合分析與本研究理論性架構之建立 59
     第三章 產業特性與個案分析 63
     第一節 人壽保險產業特性 63
     第二節 個案研究方法 71
     第三節 個案說明 .74
     第四節 個案綜合分析 .98
     
     第四章 研究架構與研究方法 102
     第一節 研究架構的建立 .102
     第二節 研究假說 108
     第三節 研究變項定義與問卷設計 115
     第四節 抽樣設計與資料蒐集 120
     第五節 質性分析方法 121
     第六節 資料分析方法 129
     第五章 分析結果 .133
     第一節 問卷描述 .133
     第二節 問卷之信度與效度分析 140
     第三節 不同策略群組所採行策略的基本分析 145
     第四節 影響策略群組歸屬的實證分析 157
     第五節 影響策略群組穩定程度的實證分析 182
     第六章 研究結論與建議 203
     第一節 研究結論 203
     第二節 理論與管理涵義 206
     第三節 後續研究建議 212
     
     參考文獻 …………………………………………………………….. 215
     附錄 問卷……………………………………………………… …… 227
     
     
     
     
     表目錄
     
     表2-1-1： 各學者對策略群組之定義……………..………………………… 19
     表2-1-2： 移動障礙之相關論點………………………………...................... 21
     表2-1-3： 策略群組動態之實證文獻……………………………………….. 32
     表2-2-1： 資源的相似名詞及其定義……………………………………….. 41
     表2-2-2： 資源基礎理論之相關研究彙整………………………………….. 43
     表3-3-1： D公司股權沿革表…………….…………………......................... 87
     表3-4-1： 個案比較分析彙總……………………………………………….. 99
     表3-4-2： 民國91年個案公司績效比較…………………………………… 100
     表3-4-3： 策略改變力量之解析…………………………………………….. 101
     表4-1-1： 本研究架構之主要引用文獻…………………………………….. 105
     表4-1-2： 本研究與主要文獻之比較……………………………………….. 107
     表4-3-1： 各研究變數之衡量方式………………………………………….. 119
     表4-5-1： 質性分析：穩定策略期間的劃分…….………………………… 124
     表4-5-2： 策略群組變化的分群構面……………………………………….. 126
     表4-5-3： 分群變數之衡量方式…………………………………………….. 128
     表4-6-1： 研究變數之預期方向…………….………………………………. 130
     附表4-1： 壽險公司一覽表………………………………………………….. 132
     表5-1-1： 問卷發放與回收統計表………………………………………….. 134
     表5-1-2： 壽險公司型態…………………………………………………….. 135
     表5-1-3： 樣本公司之成立時間分析……………………………………….. 135
     表5-1-4： 壽險公司資產規模統計表……………………………………….. 136
     表5-1-5： 壽險公司(民國90年)初年度保費收入統計表………………….. 137
     表5-1-5： 壽險公司保費收入及市場佔有率統計表(90年)………………... 138
     表5-1-6： 壽險公司新契約保費收入市場佔有率之滿意程度…………….. 139
     表5-1-7： 壽險公司保單繼續率之滿意程度……………………………….. 139
     表5-2-1： 研究變項之信度分析彙總表…………………………………….. 141
     表5-2-2： 衡量構面之因素結構與因素負荷量…………………………….. 143
     表5-3-1： 分群構面之相關矩陣…………………………………………….. 146
     表5-3-2： 分群策略構面之KMO和Bartlett’s Test………………………… 148
     表5-3-3： 策略構面整體解釋的變異……………………………………….. 148
     表5-3-4： 策略分群構面的因素結構及因素負荷量……………………….. 149
     表5-3-5： 分群結果………………………………………………………….. 150
     表5-3-6： 以因素分數分群的變異數分析………………………………….. 151
     表5-3-7： 以因素分數分群的多變量變異數分析………………………….. 151
     表5-3-8： 歸屬到不同期間的分群結果…………………………………….. 151
     表5-3-9： 將廠商歸屬到不同期間的分群結果…………………………….. 154
     表5-3-10： 換群與否之廠商在績效各因素敘述統計分析………………….. 154
     表5-3-11： 換群與否之廠商在績效各因素的統計推論分析……………….. 155
     表5-3-12： 不同群績效的變異數分析……………………………………….. 155
     表5-3-13： 換群與否之廠商在績效各因素的統計推論分析……………….. 156
     表5-4-1： 換群與否之廠商在資源各因素敘述統計分析………………….. 158
     表5-4-2： 換群與否之廠商在資源各因素的統計推論分析……………….. 159
     表5-4-3： 換群與否之廠商在外部組織壓力敘述統計分析……………….. 160
     表5-4-4： 換群與否之廠商在外部組織壓力各因素的統計推論分析…….. 161
     表5-4-5： 換群與否之廠商在內部組織壓力各因素敘述統計分析……….. 162
     表5-4-6： 換群與否之廠商在內部組織壓力各因素的統計推論分析…….. 162
     表5-4-7： 換群與否之廠商在結構慣性敘述統計分析…………………….. 163
     表5-4-8： 換群與否之廠商在結構慣性的統計推論分析………………….. 163
     表5-4-9： 換群與否之廠商在規模慣性各因素敘述統計分析…………….. 164
     表5-4-10： 換群與否之廠商在規模慣性各因素的統計推論分析………….. 165
     表5-4-11： 換群與否之廠商在專屬慣性各因素敘述統計分析…………….. 165
     表5-4-12： 換群與否之廠商在專屬慣性各因素的統計推論分析………….. 166
     表5-4-13： 換群與否之廠商在文化慣性敘述統計分析…………………….. 167
     表5-4-14： 換群與否之廠商在文化慣性的統計推論分析………………….. 167
     表5-4-15： 自變數之相關係數矩陣………………………………………….. 169
     表5-4-16： 預測廠商換群與否之羅吉斯模型Binay xtreme Value分析……. 172
     表5-4-17： 改變群組歸屬的樣本描述……………………………………….. 174
     表5-4-18： 資源高低之廠商在所有研究變數之敘述統計量……………….. 176
     表5-4-19： 資源高低之廠商在所有研究變數之推論統計量……………….. 177
     表5-4-20： 依變群與資源豐富程度將58個樣本分類……………………… 179
     表5-4-21： A與B在績效的敘述統計量…………………………………….. 179
     表5-4-22： A與B在績效的推論統計量…………………………………….. 180
     表5-4-23： C與D在績效的敘述統計量…………………………………….. 180
     表5-4-24： C與D在績效的推論統計量…………………………………….. 181
     表5-5-1： 穩定與否之廠商在資源各因素敘述統計分析………………...... 183
     表5-5-2： 穩定與否之廠商在資源各因素的統計推論分析……………….. 184
     表5-5-3： 穩定與否之廠商在外部組織壓力敘述統計分析……………….. 185
     表5-5-4： 穩定與否之廠商在外部組織壓力的統計推論分析…………….. 186
     表5-5-5： 穩定與否之廠商在內部組織壓力各因素敘述統計…………….. 187
     表5-5-6： 穩定與否之廠商在內部組織壓力的統計推論分析…………….. 187
     表5-5-7： 穩定與否之廠商在結構慣性敘述統計分析…………………….. 188
     表5-5-8： 穩定與否之廠商在結構慣性的統計推論分析………………….. 188
     表5-5-9： 穩定與否之廠商在規模慣性各因素敘述統計分析…………….. 189
     表5-5-10： 穩定與否之廠商在規模慣性各因素的統計推論分析………….. 190
     表5-5-11： 穩定與否之廠商在專屬慣性各因素敘述統計分析…………….. 190
     表5-5-12： 穩定與否之廠商在專屬慣性各因素的統計推論分析………….. 191
     表5-5-13： 穩定與否之廠商在文化慣性敘述統計分析…………………….. 191
     表5-5-14： 穩定與否之廠商在文化慣性的統計推論分析………………….. 192
     表5-5-15： 自變數之相關係數矩陣………………………………………….. 194
     表5-5-16： 預測廠商穩定與否之羅吉斯模型Binay xtreme Value分析…… 197
     表5-5-17： 研究假設檢定結果彙總表……………………………………….. 202
     
     
     圖目錄
     圖1-4-1： 本研究流程圖…………………………………………………….. 14
     圖2-5-1： 本研究之理論架構(一)…………………………………………… 62
     圖2-5-2： 本研究之理論架構(二)…………………………………………… 62
     圖3-1-1： 壽險業產業價值鏈(歸類式)……………………………………… 67
     圖3-1-2： 壽險業產業價值鏈(細分式)……………………………………… 67
     圖4-1-1： 本研究之研究架構(一)…………………………………………… 104
     圖4-1-2： 本研究之研究架構(二)…………………………………………… 104
     圖4-2-1： 假說一推論圖…………………………………………………….. 109
     圖4-2-2： 假說二推論圖…………………………………………………….. 111
     圖4-2-3： 假說三推論圖…………………………………………………….. 114
     圖4-5-1： 策略群組的分群方式概念圖…………………………………….. 125
     圖4-6-1： 統計分析方法…………………………………………………….. 131
     圖5-3-1： 群組移動圖……………………………………………………….. 153		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0086355506en_US
dc.subject (關鍵詞) 策略群組zh_TW
dc.subject (關鍵詞) 組織壓力zh_TW
dc.subject (關鍵詞) 資源zh_TW
dc.subject (關鍵詞) 組織慣性zh_TW
dc.title (題名) 廠商在策略群組間移動之研究--以台灣地區人壽保險業為例zh_TW
dc.type (資料類型) thesisen
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