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題名 國際學生來臺趨勢、擇國擇校過程及滿意度之研究
Tendency, decision-making processes, and satisfaction of international students in Taiwan
作者 張琦
Chang, Chi
貢獻者 馬信行
Ma, Hsen Hsing
張琦
Chang, Chi
關鍵詞 國際學生
選擇模式
招生策略
時間序列分析
對數線性模式
international student
choice model
enrollment strategy
time series analysis
logit-loglinear analysis
日期 2007
上傳時間 17-Sep-2009 15:01:22 (UTC+8)
摘要 近來,臺灣教育部為招收更多國際學生而實行新政策。本研究分析政策實行的效果、學生來臺原因及在臺學生的滿意度。研究一以時間序列分析1954至2008年的國際學生人數,ARIMA模式的預測效果良好(RER=0.83%),未來三年內國際學生人數將突破二萬人。研究二以問卷調查分析學生選擇留學國家及學校的選擇因素,同時分析學生來臺動機、所遇困難及在臺滿意度間的關係 (N=210)。結果顯示容易的簽證程序及臺灣的學術聲望影響學生來臺讀書;此外,財務、後勤及生活條件影響學生選擇留學學校。學生因臺學術聲望來臺且無食物適應困難者,願意再次來臺念書;學生因具吸引力課程及方便生活環境來臺且無硬體設備及學習適應方面困難者,願意建議他人來臺留學。根據研究結果,政府應加強國內教學品質,並協助提升學校學術聲望;增加赴海外任教教師,以教學專業提升我國國際形象。有興趣吸引國際學生的學校應可從健全學校行政體制著手,並聚焦於完善學生招生、入學諮詢輔導工作及協助生活適應。
Recently, the Taiwanese Ministry of Education has implemented a new policy to recruit more international students. This study analyzes the policy’s effects and the reasons motivating students to study in Taiwan. The number of international students in Taiwan from 1954 to 2008 was used to generate a time series model to estimate the number of international students before and after the policy implementation. This ARIMA model (RER=0.83%) demonstrated a dramatic increase in the number of international students over the years. Using a questionnaire designed to examine determinants that affect international students’ decisions for choosing Taiwan and their respective schools (N=210), this study then study the relationship between the students’ motivations, the challenges they faced, and their degree of satisfaction with their experiences. Results demonstrated that an easy visa application process and Taiwan’s acclaimed academic reputation attracted students. Furthermore, financial, logistical, and living reasons affected the students’ choices in schools. Students who found living and educational conditions favorable and who felt intellectually stimulated would choose again to study in Taiwan and would recommend others to do so. Based on these results, the government should strengthen the quality of instruction and further promote Taiwan’s universities abroad. Schools interested in attracting international students should develop structured administrative systems focused on recruiting students and helping them transition into a new environment.
參考文獻 References
Altbach, P. G. (1991). Impact and adjustment: Foreign students in comparative perspective. Higher Education, 24, 305-323.
Binsardi, A., & Ekwulugo, F. (2003). International marketing of British education: Research on the students` perception and the UK market penetration. Marketing Intelligence & Planning, 21(4/5), 318-327.
Blaug, M., & Woodhall, M. (1981). A survey of overseas students in British higher education 1980. In P. Williams (Ed.), The overseas student question: Studies for a policy (pp.239-263). London: Heinemann.
Bourke, A. (2000). A model of the determinants of international trade in higher education. The Service Industries Journal, 20(1), 110-138.
Chang, F. C. (1994). 我國與留學地主國間留學互動模式之探索暨我國未來留學人數之預測 [Exploring the causal model in studying abroad between Taiwan and the leading host countries and forecasting the number of students of Taiwan studying abroad]. Unpublished master’s thesis, National Chengchi University, Taipei, Taiwan.
Chishti, S. (1984). International demand for American higher education. Research in Higher Education, 20(3), 329-344.
Cubillo, J. M., Sánchez, J., & Cerviño, J. (2006). International students’ decision-making process. The International Journal of Educational Management, 20(2), 101-115.
Cummings, W. K., & So, W. (1985). The preference of Asian overseas students for the United States: An examination of the context. Higher Education, 14, 403-423.
Executive Yuan. (2005). National Development Plan. Retrieved July 13, 2006, from http://210.69.188.227/2008/challange2008-940131.pdf
Institute of International Education. (2006). A brief history of IIE. Retrieved November 10, 2006, from http://www.iie.org/Content/NaviationMenu/About_IIE1/Mission_and _Profile/History/History.htm
Ivy, J. (2001). Higher education institution image: A correspondence analysis approach. The International Journal of Educational Management, 15(6/7), 276-282.
Kemp, S., Madden, G., & Simpson, M. (1998). Emerging Australian education markets: A discrete choice model of Taiwanese and Indonesian student intended study destination. Education Economics, 6(2), 159-169.
King, R., & Ruiz-Gelices, E. (2003). International student migration and the European ‘Year Abroad’: Effects on European identity and subsequent migration behavior. International Journal of Population Geography, 9, 229-252.
Kotler, P. (1994). Marketing management: Analysis, planning, implementation, and control. N.J: Prentice Hall.
Ma, H. H. (1998). 教育科學研究法 [Research Methods for Educational Science]. Taipei: Wu-Nan Culture Enterprise.
Mazrui, A. A. (1975). The African university as a multinational cooperation: Problems of penetration and dependence. Harvard Educational Review, 45, 191-209.
Mazzarol, T. (1998). Critical success factors for international education marketing. International Journal of Education Management, 12(4), 163-175.
Ministry of Education [MOE]. (2007). Education statistics: The Republic of China. Taipei: Author.
Ministry of the Interior [MOI]. (2008). Important reference indicator. Retrieved April 18, 2008, from http://www.moi.gov.tw/stat/
Open Doors. (2006). Fast facts. Institute of International Education. Retrieved http://opendoors.iienetwork.org/file-depot/0-10000000/0-10000/3390/folder/48524/FastFacts2005.pdf from 2006/11/10.
Opper, S., Teichler, U., & Carlson, J. (1990). Impacts of study abroad programs on students and graduates. London: Jessica Kingsley Publishers.
Organization for Economic Co-operation and Development. (2006). History of the OECD. Retrieved December 2, 2006, from http://www.oecd.org/document/63/0,2340,en_2649_201185_1876671_1_1_1_1,00.html
Peixoto, J. (2001). The international mobility of highly skilled workers in transnational corporations: The macro and micro factors of the organizational migration of cadres. The International Migration Review, 35(4), 1030-1053.
Peng, Z., Lawley, M., & Perry, C. (2000). Modelling and testing effects of country, corporate and brand images on consumers` product evaluation and purchase intention. Paper presented at the ANZMAC 2000 Visionary Marketing for the 21st Century: Facing the Challenge Conference. Retrieved February 25, 2007, from http://smib.vuw.ac.nz:8081/www/ANZMAC2000/CDsite/papers/p/Peng1.PDF
Price, I., Matzdorf, F., Smith, L., & Agahi, H. (2003). The impact of facilities on student choice of university. Facilities, 21(10), 212-222.
Schultz, T. W. (1961). Investment in human capital. The American Economic Review, 51(1), 1-17.
Shih, C. (2004). 我國大學僑生留學選校關鍵因素之研究 [A factor-analysis study of the decision-making process of overseas Chinese students in college applications]. Unpublished master’s thesis, National Sun Yat-sen University, Kaohsiung, Taiwan.
Soutar, G. N., & Turner, J. P. (2002). Students` preferences for university: A conjoint analysis. The International Journal of Educational Management, 16(1), 40-45.
Srikatanyoo, N., & Gnoth, J. (2002). Country image and international tertiary education. Journal of Brand Management, 10(2), 139-146.
United Nations Educational, Scientific and Cultural Organization (2006). About UNESCO. Retrieved December 2, 2006, from http://portal.unesco.org/en/ev.php-URL_ID=3328&URL_DO=DO_TOPIC&URL_SECTION=201.html
Woodhall, M. (1989). Marketing British higher education overseas: The response to the introduction of full-cost fees. Higher Education Quarterly, 43(2), 142-159.
Zhong, Y. X. (2007). 大學校院招收外國學生及學校因應策略之研究 [A study of recruitment of international students and corresponding strategies of universities in Taiwan.] Financially supported by the Bureau of International Cultural and Educational Relations, the Ministry of Education.
描述 碩士
國立政治大學
教育研究所
93152028
96
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0093152028
資料類型 thesis
dc.contributor.advisor 馬信行zh_TW
dc.contributor.advisor Ma, Hsen Hsingen_US
dc.contributor.author (Authors) 張琦zh_TW
dc.contributor.author (Authors) Chang, Chien_US
dc.creator (作者) 張琦zh_TW
dc.creator (作者) Chang, Chien_US
dc.date (日期) 2007en_US
dc.date.accessioned 17-Sep-2009 15:01:22 (UTC+8)-
dc.date.available 17-Sep-2009 15:01:22 (UTC+8)-
dc.date.issued (上傳時間) 17-Sep-2009 15:01:22 (UTC+8)-
dc.identifier (Other Identifiers) G0093152028en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/32983-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 教育研究所zh_TW
dc.description (描述) 93152028zh_TW
dc.description (描述) 96zh_TW
dc.description.abstract (摘要) 近來,臺灣教育部為招收更多國際學生而實行新政策。本研究分析政策實行的效果、學生來臺原因及在臺學生的滿意度。研究一以時間序列分析1954至2008年的國際學生人數,ARIMA模式的預測效果良好(RER=0.83%),未來三年內國際學生人數將突破二萬人。研究二以問卷調查分析學生選擇留學國家及學校的選擇因素,同時分析學生來臺動機、所遇困難及在臺滿意度間的關係 (N=210)。結果顯示容易的簽證程序及臺灣的學術聲望影響學生來臺讀書;此外,財務、後勤及生活條件影響學生選擇留學學校。學生因臺學術聲望來臺且無食物適應困難者,願意再次來臺念書;學生因具吸引力課程及方便生活環境來臺且無硬體設備及學習適應方面困難者,願意建議他人來臺留學。根據研究結果,政府應加強國內教學品質,並協助提升學校學術聲望;增加赴海外任教教師,以教學專業提升我國國際形象。有興趣吸引國際學生的學校應可從健全學校行政體制著手,並聚焦於完善學生招生、入學諮詢輔導工作及協助生活適應。zh_TW
dc.description.abstract (摘要) Recently, the Taiwanese Ministry of Education has implemented a new policy to recruit more international students. This study analyzes the policy’s effects and the reasons motivating students to study in Taiwan. The number of international students in Taiwan from 1954 to 2008 was used to generate a time series model to estimate the number of international students before and after the policy implementation. This ARIMA model (RER=0.83%) demonstrated a dramatic increase in the number of international students over the years. Using a questionnaire designed to examine determinants that affect international students’ decisions for choosing Taiwan and their respective schools (N=210), this study then study the relationship between the students’ motivations, the challenges they faced, and their degree of satisfaction with their experiences. Results demonstrated that an easy visa application process and Taiwan’s acclaimed academic reputation attracted students. Furthermore, financial, logistical, and living reasons affected the students’ choices in schools. Students who found living and educational conditions favorable and who felt intellectually stimulated would choose again to study in Taiwan and would recommend others to do so. Based on these results, the government should strengthen the quality of instruction and further promote Taiwan’s universities abroad. Schools interested in attracting international students should develop structured administrative systems focused on recruiting students and helping them transition into a new environment.en_US
dc.description.tableofcontents Introduction 1
The advantages and disadvantages of attracting
international students policy 3
Perspectives of international education 4
Country-perspective theories 4
Individual-perspective theories 5
Personal reasons 7
Choices of host country 8
Choices of host institution 9
Problems 10
Purpose of the study 11
Research questions 12
Definition 12
Study 1 14
Method 14
Data 14
Measures 19
Results 20
Predicting the number of international students in 2004-
2006 20
Predicting the number of international students in 2008-
2010 24
Study 2 29
Method 29
Samples and data collection 29
Measures 30
Results 35
Background of respondents 35
Analysis of source of information about Taiwan 41
Determinants in choosing a host country 43
Reasons to study in Taiwan 46
Determinants in choosing a host institution 50
Difficulties encountered in Taiwan 55
Consumer satisfaction 59
The relationships between the determinants of choosing a
host country and the originally-anticipated study-
abroad destination 61
The relationships between the determinants of choosing a
host school and the host school 63
The relationships between the sections on reasons to
study in Taiwan, on difficulties encountered in
Taiwan, and on consumer satisfaction 66
Choose to study in Taiwan again 66
Recommend others to study in Taiwan 68
Logit loglinear findings 72
Taiwan is the first priority destination to study 72
Satisfaction item: “Choose again to study in Taiwan” 75
Model 1 75
Model 2 77
Satisfaction item: “Recommend others to study in
Taiwan” 79
Model 1 79
Model 2 82
Model 3 84
General Discussion and Conclusions 86
References 95
Appendix A Syntax 99
Appendix B Questionnaire 103
zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0093152028en_US
dc.subject (關鍵詞) 國際學生zh_TW
dc.subject (關鍵詞) 選擇模式zh_TW
dc.subject (關鍵詞) 招生策略zh_TW
dc.subject (關鍵詞) 時間序列分析zh_TW
dc.subject (關鍵詞) 對數線性模式zh_TW
dc.subject (關鍵詞) international studenten_US
dc.subject (關鍵詞) choice modelen_US
dc.subject (關鍵詞) enrollment strategyen_US
dc.subject (關鍵詞) time series analysisen_US
dc.subject (關鍵詞) logit-loglinear analysisen_US
dc.title (題名) 國際學生來臺趨勢、擇國擇校過程及滿意度之研究zh_TW
dc.title (題名) Tendency, decision-making processes, and satisfaction of international students in Taiwanen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Referenceszh_TW
dc.relation.reference (參考文獻) Altbach, P. G. (1991). Impact and adjustment: Foreign students in comparative perspective. Higher Education, 24, 305-323.zh_TW
dc.relation.reference (參考文獻) Binsardi, A., & Ekwulugo, F. (2003). International marketing of British education: Research on the students` perception and the UK market penetration. Marketing Intelligence & Planning, 21(4/5), 318-327.zh_TW
dc.relation.reference (參考文獻) Blaug, M., & Woodhall, M. (1981). A survey of overseas students in British higher education 1980. In P. Williams (Ed.), The overseas student question: Studies for a policy (pp.239-263). London: Heinemann.zh_TW
dc.relation.reference (參考文獻) Bourke, A. (2000). A model of the determinants of international trade in higher education. The Service Industries Journal, 20(1), 110-138.zh_TW
dc.relation.reference (參考文獻) Chang, F. C. (1994). 我國與留學地主國間留學互動模式之探索暨我國未來留學人數之預測 [Exploring the causal model in studying abroad between Taiwan and the leading host countries and forecasting the number of students of Taiwan studying abroad]. Unpublished master’s thesis, National Chengchi University, Taipei, Taiwan.zh_TW
dc.relation.reference (參考文獻) Chishti, S. (1984). International demand for American higher education. Research in Higher Education, 20(3), 329-344.zh_TW
dc.relation.reference (參考文獻) Cubillo, J. M., Sánchez, J., & Cerviño, J. (2006). International students’ decision-making process. The International Journal of Educational Management, 20(2), 101-115.zh_TW
dc.relation.reference (參考文獻) Cummings, W. K., & So, W. (1985). The preference of Asian overseas students for the United States: An examination of the context. Higher Education, 14, 403-423.zh_TW
dc.relation.reference (參考文獻) Executive Yuan. (2005). National Development Plan. Retrieved July 13, 2006, from http://210.69.188.227/2008/challange2008-940131.pdfzh_TW
dc.relation.reference (參考文獻) Institute of International Education. (2006). A brief history of IIE. Retrieved November 10, 2006, from http://www.iie.org/Content/NaviationMenu/About_IIE1/Mission_and _Profile/History/History.htmzh_TW
dc.relation.reference (參考文獻) Ivy, J. (2001). Higher education institution image: A correspondence analysis approach. The International Journal of Educational Management, 15(6/7), 276-282.zh_TW
dc.relation.reference (參考文獻) Kemp, S., Madden, G., & Simpson, M. (1998). Emerging Australian education markets: A discrete choice model of Taiwanese and Indonesian student intended study destination. Education Economics, 6(2), 159-169.zh_TW
dc.relation.reference (參考文獻) King, R., & Ruiz-Gelices, E. (2003). International student migration and the European ‘Year Abroad’: Effects on European identity and subsequent migration behavior. International Journal of Population Geography, 9, 229-252.zh_TW
dc.relation.reference (參考文獻) Kotler, P. (1994). Marketing management: Analysis, planning, implementation, and control. N.J: Prentice Hall.zh_TW
dc.relation.reference (參考文獻) Ma, H. H. (1998). 教育科學研究法 [Research Methods for Educational Science]. Taipei: Wu-Nan Culture Enterprise.zh_TW
dc.relation.reference (參考文獻) Mazrui, A. A. (1975). The African university as a multinational cooperation: Problems of penetration and dependence. Harvard Educational Review, 45, 191-209.zh_TW
dc.relation.reference (參考文獻) Mazzarol, T. (1998). Critical success factors for international education marketing. International Journal of Education Management, 12(4), 163-175.zh_TW
dc.relation.reference (參考文獻) Ministry of Education [MOE]. (2007). Education statistics: The Republic of China. Taipei: Author.zh_TW
dc.relation.reference (參考文獻) Ministry of the Interior [MOI]. (2008). Important reference indicator. Retrieved April 18, 2008, from http://www.moi.gov.tw/stat/zh_TW
dc.relation.reference (參考文獻) Open Doors. (2006). Fast facts. Institute of International Education. Retrieved http://opendoors.iienetwork.org/file-depot/0-10000000/0-10000/3390/folder/48524/FastFacts2005.pdf from 2006/11/10.zh_TW
dc.relation.reference (參考文獻) Opper, S., Teichler, U., & Carlson, J. (1990). Impacts of study abroad programs on students and graduates. London: Jessica Kingsley Publishers.zh_TW
dc.relation.reference (參考文獻) Organization for Economic Co-operation and Development. (2006). History of the OECD. Retrieved December 2, 2006, from http://www.oecd.org/document/63/0,2340,en_2649_201185_1876671_1_1_1_1,00.htmlzh_TW
dc.relation.reference (參考文獻) Peixoto, J. (2001). The international mobility of highly skilled workers in transnational corporations: The macro and micro factors of the organizational migration of cadres. The International Migration Review, 35(4), 1030-1053.zh_TW
dc.relation.reference (參考文獻) Peng, Z., Lawley, M., & Perry, C. (2000). Modelling and testing effects of country, corporate and brand images on consumers` product evaluation and purchase intention. Paper presented at the ANZMAC 2000 Visionary Marketing for the 21st Century: Facing the Challenge Conference. Retrieved February 25, 2007, from http://smib.vuw.ac.nz:8081/www/ANZMAC2000/CDsite/papers/p/Peng1.PDFzh_TW
dc.relation.reference (參考文獻) Price, I., Matzdorf, F., Smith, L., & Agahi, H. (2003). The impact of facilities on student choice of university. Facilities, 21(10), 212-222.zh_TW
dc.relation.reference (參考文獻) Schultz, T. W. (1961). Investment in human capital. The American Economic Review, 51(1), 1-17.zh_TW
dc.relation.reference (參考文獻) Shih, C. (2004). 我國大學僑生留學選校關鍵因素之研究 [A factor-analysis study of the decision-making process of overseas Chinese students in college applications]. Unpublished master’s thesis, National Sun Yat-sen University, Kaohsiung, Taiwan.zh_TW
dc.relation.reference (參考文獻) Soutar, G. N., & Turner, J. P. (2002). Students` preferences for university: A conjoint analysis. The International Journal of Educational Management, 16(1), 40-45.zh_TW
dc.relation.reference (參考文獻) Srikatanyoo, N., & Gnoth, J. (2002). Country image and international tertiary education. Journal of Brand Management, 10(2), 139-146.zh_TW
dc.relation.reference (參考文獻) United Nations Educational, Scientific and Cultural Organization (2006). About UNESCO. Retrieved December 2, 2006, from http://portal.unesco.org/en/ev.php-URL_ID=3328&URL_DO=DO_TOPIC&URL_SECTION=201.htmlzh_TW
dc.relation.reference (參考文獻) Woodhall, M. (1989). Marketing British higher education overseas: The response to the introduction of full-cost fees. Higher Education Quarterly, 43(2), 142-159.zh_TW
dc.relation.reference (參考文獻) Zhong, Y. X. (2007). 大學校院招收外國學生及學校因應策略之研究 [A study of recruitment of international students and corresponding strategies of universities in Taiwan.] Financially supported by the Bureau of International Cultural and Educational Relations, the Ministry of Education.zh_TW