| dc.contributor.advisor | 鄭自隆 | zh_TW |
| dc.contributor.author (Authors) | 廖立茹 | zh_TW |
| dc.contributor.author (Authors) | Liao,Li-Ju | en_US |
| dc.creator (作者) | 廖立茹 | zh_TW |
| dc.creator (作者) | Liao,Li-Ju | en_US |
| dc.date (日期) | 2004 | en_US |
| dc.date.accessioned | 17-Sep-2009 15:35:21 (UTC+8) | - |
| dc.date.available | 17-Sep-2009 15:35:21 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-Sep-2009 15:35:21 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0924520161 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/33140 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 廣告研究所 | zh_TW |
| dc.description (描述) | 92452016 | zh_TW |
| dc.description (描述) | 93 | zh_TW |
| dc.description.abstract (摘要) | 本研究係以問卷調查法探討台灣科技記者與公關服務業人員對線上溝通媒介之使用認知，以瞭解：科技記者與公關服務業人員對電子郵件、企業網站及即時通訊三種線上溝通媒介使用的認知差異，及對線上(online)與非線上(offline)兩類溝通媒介效果的看法。網路的興起及新溝通媒介的出現，是否能推翻過去傳統的溝通方式？亦或是，人際之間的溝通效果會因此提升？ 本研究結果發現，網路上的新溝通媒介，仍然無法完全取代傳統面對面的溝通方式。非線上溝通媒介效果中，以「電話聯繫」、「專訪」及「記者會」三者的評分最高，線上溝通媒介效果中，以「電子郵件」、「線上新聞室」及「即時通訊」的評分最高。儘管科技記者及公關人員皆是網路的高度使用者，每週使用網路約6天，每天平均使用網路約七小時左右，但是調查結果中，整體溝通效果仍然以非線上(傳統)的溝通媒介效果較佳。此現象值得反思，首先，反應了科技記者與公關人員依舊習慣以傳統媒介為溝通工具，顯見媒體關係在網路的相關運作上仍有成長的空間；其次，新興科技為社會帶來變遷，在過去屢見不鮮，尤其在當前資訊社會裡，許多溝通方式早已擺脫傳統，改採數位化進行。新科技已融入了日常生活之中，但使用者最終還是會依照現實狀況及溝通目標，做出適當的選擇，而非單純地被科技所宰制。 | zh_TW |
| dc.description.tableofcontents | 第一章 緒論第一節 研究背景第二節 網路新科技與公共關係第三節 研究問題第二章 文獻探討第一節 線上媒體關係第二節 線上溝通媒介及其在公共關係上的運用第三節 消息來源與新聞媒體之互動關係第四節 高科技產業公共關係運作的特性第三章 研究方法第一節 研究變項第二節 變項測量第三節 研究對象及資料蒐集過程第四章 研究結果與發現第一節 公關人員與科技記者對線上溝通媒介認知之差異分析第二節 公關人員與科技記者對線上及非線上溝通媒介溝通效果認知之差異分析第五章 結論與討論第一節 結論第二節 討論第三節 研究限制第四節 對未來研究的建議參考書目附錄一 研究問卷附錄二 科技記者受訪名單附錄三 公關公司受訪名單 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0924520161 | en_US |
| dc.subject (關鍵詞) | 媒體關係 | zh_TW |
| dc.subject (關鍵詞) | 線上媒體關係 | zh_TW |
| dc.subject (關鍵詞) | 消息來源與新聞媒體之互動關係 | zh_TW |
| dc.subject (關鍵詞) | 網路公關 | zh_TW |
| dc.title (題名) | 科技記者與公關服務業人員對線上媒體關係認知之差異性研究 | zh_TW |
| dc.type (資料類型) | thesis | en |
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