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題名 從日本製造型企業探討價值創造導向之企業轉型
The Value-Creation-Driven Organization Change of Japanese Manufacturing Companies
作者 蔡玄
Tsai, Victor Hsuan
貢獻者 管康彥
Kuan, Wellington
蔡玄
Tsai, Victor Hsuan
關鍵詞 價值創造
顧客價值
企業價值
環境價值
社會價值
製造業
策略再思考
組織轉型
變革管理
價值網絡
value creation
Value Web
Strategic rethinking
Organizational transformation
Organization Change
Japanese Manufacturers
日期 2007
上傳時間 18-Sep-2009 13:43:52 (UTC+8)
摘要 台灣的製造型企業目前正處於腹背受敵的窘境,先進國家之企業以巨資和科技應用優勢持續地擴大其市場空間,開發中國家之企業也運用其充沛的勞力資源而逐漸地擴充其規模,台灣製造型企業之生存空間因此受到嚴重的壓迫,為低毛利生產陷入了生產效率和成本導向之惡性競爭中。此時,台灣製造型企業所需要的是一套超越競爭的思考模式,而價值創造導向的策略思維正是破局而出的關鍵。它不依循過去的成功經驗,也不受制於競爭者之作為,反而聚焦於本身核心能力的延伸,使競爭與自己無關,並透過與顧客和關係夥伴合作、與自然環境和社會共生的方式,以及價值創造導向的組織轉型,來為企業開創全新的價值網域和生存空間。本論文提出顧客價值、企業價值、環境價值、社會價值等四種價值創造導向,配合變革三部曲的策略性再思考、組織轉型、變革管理等三項進程,來呈現日本製造型企業的價值創造導向之企業轉型內涵。企業可以顧客需求為思考點,提供整合性的解決方案,創造顧客價值;以關係夥伴的利益為考量,整合價值網絡的總體流程,創造無疆界事業,提升企業價值;以自然環境的長期發展為出發,創造環境價值;或以增添社會福祉為目標,創造社會價值。論文中的個案顯示,任何價值創造導向所產生的結果,最終都可以有利於企業本身;其中顧客價值應是價值創造的近程目標,而環境價值與社會價值的創造才是價值創造的長期根本。
參考文獻 中文文獻
1. 許士軍 (1993) 管理學,東華書局。
2. 陳明璋 (1994) 台灣中小企業發展論文集 聯經出版社。
3. 競爭大未來 (1995年),Gary Hamel & C.K.Prahalad, Competing for the Future,智庫文化
4. 石滋宜 (1996) 世紀變革 中國生產力,第一版。
5. 顧客價值 (1998年11月) Karl Albrecht, The Only Thing That Matters,長河出版社
6. 黃立怡,『日本企業於泡沫經濟後之組織調適』,國立政治大學/企業管理學系/88/碩士
7. 科特(2000),哈佛商業評論精選-變革,周旭華譯。台北,天下遠見出版,初版。
8. 李漢雄 (2000),人力資源策略管理,台北:揚智文化事業股份有限公司。
9. 組織已經在改變 (2002年5月) Warren Bannis & Michael Mische, the 21st century organization—reinventing through reengineering,海鴿文化
10. 價值網 (2001) David Bovet, Joseph Martha, Kirk Kramer, value nets:breaking the supply chain to unlock hidden profits,商周出版
11. 極速流程:創造顧客價值與穩健獲利的企業優勢 (2001) Peter Keen & Mark McDonald, the eProcess Edge: Creating Customer Value and Business Wealth in the Internet Era,McGraw Hill
12. 方達文,『價值創造與組織轉型之最適搭配架構探索』,國立政治大學/資訊管理研究所/92/碩士
13. 企業巫醫 (2005年) John Micklethwait & Adrian Wooldridge, The witch Doctors: Making Sense of the Management Gurus, 商周出版.
14. 司徒達賢 (2005) 管理學的新世界,天下遠見。
15. 陳淑梅,『價值創造導向之日本企業轉型』,國立政治大學/企業管理學系/94/碩士
英文文獻
1. Abraham, Stan. Co-creating unique value with customers: C.K. Prahalad introduces a novel approach to competitive advantage, Strategy & Leadership. Chicago: 2004.Vol.32, Iss. 3; pg. 41
2. Adams, J.D. (1984), “Transforming Work.” Miles Review Press, Alexandria, VA.
3. Anderson, D. & Anderson, L. (2001). Beyond change management: Advanced strategies for today’s transformational leaders. San Francisco CA: Jossey-Bass.
4. Andrews, Philips P. & Hahn, Jerome (1998) Transforming supply chains into value webs, Strategy&Leadership, July-August, pp.7-11.
5. Applegate, P.O. & Zawacki, R.A. (1997) A Balanced Approach to IT Transformation, Information Systems Management, Summer.
6. Blumenthal, B. & Haspeslage, P.(1994) Toward a Definition of Corporate Transformation, Sloan Management Review, Summer.
7. Boulding, W., Staelin, R., Ehret, M. & Johnston, W.J. (2005) A customer relationship management roadmap: What is known, potential pitfalls, and where to go. Journal of Marketing, No. 69 (4), pp 155-166.
8. Brown, W.B. & Moberg, D.J.(1980) Organization Theory and Management :A Macro Approach, John Wiley & Sons.
9. Burke, W. W. (1992).Organizational Development: A Process for learning and Changing (2nd ed.). Reading MA: Addison-Wesley.
10. Cumming, T.G. & Worley, C.G. (1997) Organizational Development and Change, 6th ed., International Thomson Publishing.
11. Cummings, P.E. & Huse, E.F. (1989) Organization Development and Change, 4th ed., St. Paul.
12. D’Aveni, R.A. (1994),Hyper-competition: Managing the Dynamics of Strategic Maneuvering, New York: Free Press
13. Daft, R.L. (2004) Organization Theory and Design, (8th ed.), Mason, OH: Thomson Learning/South-Western.
14. Davenport, T.H. (1994) On Tomorrow’s Organization : Moving Forward, or Step Backwards, Academy of Management Executive, Vol.8, No.3.
15. Dessler, G. (1992) Organizational Theory : Integrating Structure and Behavior, Prentice-Hall.
16. Dessler, G. (1995) Managing Organizations in an Era of Change, Harcount Brace College Publishing.
17. Dirkx, J.M., Gilley, J.W. & Gilley, A.M. (2004). “Change Theory in CPE and HRD: Toward A Holistic View of Learning and Change in Work”. Advances in Developing Human Resources. San Francisco: Feb 2004.Vol.6, Iss. 1; pg. 35
18. Drucker P.F. (1954) The Practice of Management, NewYork:Haper and Row Publishers
19. Drucker P.F.(1973), “Management: tasks, responsibilities, practices”, New York: Harper&Row.
20. Goold, M., Campbell, A. and M. Alexander, (1994 )“Corporate-level Strategy: Creating Value in the Multibusiness Company”, Wiley, New York.
21. Hammer,M. and J.Champy (1993) Reengineering the Corporation, New York: Harper Business
22. Henderson, J.C. & Venkatraman, N. (1994) Strategic Alignment : A Model for Organizational Transformation via Information Technology, in Information Technology and the Corporation of the 1990s, Allen, T.J. and Scott Morton, M.S. (Eds.), Oxford University Press.
23. Kilmann, R.H., Covin, T.J. and Associates (1988) Corporate transformation, Jossey-Bass.
24. Kim, W. Chan & Mauborgne, Renee (1997) Value Innovation: The Strategic Logic of High Growth, Harvard Business Review, Jan.-Feb., 103-112.
25. Kimberly, J.R. & Quinn (1984) Managing Organizational Transition, Homewood, Jessey Base Inc, Illinois.
26. Leavy, Brian (2004) Partnering with the customer, Strategy & Leadership. Vol.32, Iss. 3; pg. 10
27. Levitt, T. (1960) Marketing Myopia. Harvard Business Review, No. 38 (Jul-Aug)
28. Levy, A. & Merry, U. (1986) Organizational Transformation, Praeger publishers.
29. Lewin, Kurt. (1958) “Group Decision Making and Social Change”. In T. M. Newcomd and E. C. Hartley, (eds), Readings in Social Psychology, N.Y.: Holt, Rinehart and Winston.
30. Lippit, R. (1968). The Dynamic of Planned Change. New York: Harcourt, Brace and World Publishers.
31. Lunberg, C. C. (1984). “Strategies for Organizational Transitioning, in Kimberly and Quinn (1984). “Management organizational Transition, ed., Homewood, Illinois: Richard D. Irwin.
32. Michael de Kare-Silver, Strategy in Crisis: Why Business Urgently Needs a Completely New Approach,1998
33. Nadler, D.A. & Tushman, M.L. (1995) Types of Organizational Change :From Incremental Improvement to Discontinuous Transformation in Discontinuous Change, Jossey-Bass Publishers.
34. Nelisen, E. (1984). Becoming an OD Practitioner. Englewood Cliff, NT: Prentice Hall.
35. Normann, Richard & Ramirez, Rafael(1993) From Value Chain to Value Constellation: Designing Interactive Strategy. Harvard Business Review, Jul.-Aug., 65-77.
36. Ohmae, Kenichi (1988) Getting Back to Strategy, Harvard Business Review, Nov.-Dec., 149-156.
37. Porter, Michael, “What is strategy?”, Harvard Business Review, Boston,1996,Vol.74,Iss.6, pp.61-79
38. Porter, Michael E.(1985) Competitive Advantage: Creating and Sustaining Superior Performance. The Free Press.
39. Prager, K.P. & Overholt, M.H.(1994) How to Create a Changed Organization : Successful Implementations. Information Systems Management, Summer.
40. Prahalad, C K and Venkatram Ramaswamy. The Future of Competition: Co-Creating Unique Value with Customers, Harvard Business School Press, 2004.
41. Prahalad, C.K. & Hamel, G. (1990) The Core Competence of the Corporation, Harvard Business Review, May-June, 79-91.
42. Prahalad, C.K., Ramaswamy, Venkatram & Krishnan, M.S.(2000) Consumer Centricity, information week, April 10, 67-76.
43. Prahalad, C.K., Ramaswamy,Venkatram (2002) The Co-Creation Connection, strategy&business, Issue 27.
44. Robbins, S. P. (1990). Organizational Behavior: Applied Concepts. Chicago: Science Research Associations, Inc.
45. Senge, P. (1990). The fifth Discipline: The Art and Practice of the learning organization. New York: Doublday.
46. Shaheen George T.(1994) Approach to Transformation, Chief Executive, MARCH, 2-5.
47. Judd , Vaughan C., Achieving a customer orientation using “people-power”, the “5th P”, European Journal of Marketing; 2003; 37, 10; ABI/INFORM Global pp.1301-1312
48. Vollmann, T.E.(1996) The Transformation Imperative : Achieving Market Dominance Through Radical Change, Harvard Business School Press.
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50. Yeung, Arthur, Brockbank, Wayne (1994). “Lower cost, higher value: Human Resource Function in Transformation.” HR. Human Resource Planning. New York: 1994. Vol.17, Iss. 3; pg. 1-16 pgs
其它
1. Tri-Wall KK網站:http://www.tri-wall.com/company/index.html
2. 日立公司全球網站:http://www.hitachi.com
3. 台灣日立公司網站:http://www.taiwan-hitachi.com.tw/
4. 中國日立公司網站:http://www.hitachi.com.cn/
5. 京瓷網站:http://www.kyocera.co.jp
6. 新力網站:http://www.sony.com.jp/
7. 日本京瓷株式會社 公司介紹 (2006年八月)
8. Matsushita Electric Industrial Co., Ltd. Annual Report 2006
9. Wacoal Holdings Corp. Annual Report 2006
10. Wacoal Corporate Social Responsibility Report 2005
描述 碩士
國立政治大學
企業管理研究所
94355076
96
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0943550762
資料類型 thesis
dc.contributor.advisor 管康彥zh_TW
dc.contributor.advisor Kuan, Wellingtonen_US
dc.contributor.author (Authors) 蔡玄zh_TW
dc.contributor.author (Authors) Tsai, Victor Hsuanen_US
dc.creator (作者) 蔡玄zh_TW
dc.creator (作者) Tsai, Victor Hsuanen_US
dc.date (日期) 2007en_US
dc.date.accessioned 18-Sep-2009 13:43:52 (UTC+8)-
dc.date.available 18-Sep-2009 13:43:52 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 13:43:52 (UTC+8)-
dc.identifier (Other Identifiers) G0943550762en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/35073-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 94355076zh_TW
dc.description (描述) 96zh_TW
dc.description.abstract (摘要) 台灣的製造型企業目前正處於腹背受敵的窘境,先進國家之企業以巨資和科技應用優勢持續地擴大其市場空間,開發中國家之企業也運用其充沛的勞力資源而逐漸地擴充其規模,台灣製造型企業之生存空間因此受到嚴重的壓迫,為低毛利生產陷入了生產效率和成本導向之惡性競爭中。此時,台灣製造型企業所需要的是一套超越競爭的思考模式,而價值創造導向的策略思維正是破局而出的關鍵。它不依循過去的成功經驗,也不受制於競爭者之作為,反而聚焦於本身核心能力的延伸,使競爭與自己無關,並透過與顧客和關係夥伴合作、與自然環境和社會共生的方式,以及價值創造導向的組織轉型,來為企業開創全新的價值網域和生存空間。本論文提出顧客價值、企業價值、環境價值、社會價值等四種價值創造導向,配合變革三部曲的策略性再思考、組織轉型、變革管理等三項進程,來呈現日本製造型企業的價值創造導向之企業轉型內涵。企業可以顧客需求為思考點,提供整合性的解決方案,創造顧客價值;以關係夥伴的利益為考量,整合價值網絡的總體流程,創造無疆界事業,提升企業價值;以自然環境的長期發展為出發,創造環境價值;或以增添社會福祉為目標,創造社會價值。論文中的個案顯示,任何價值創造導向所產生的結果,最終都可以有利於企業本身;其中顧客價值應是價值創造的近程目標,而環境價值與社會價值的創造才是價值創造的長期根本。zh_TW
dc.description.tableofcontents 第一章 緒論-------------------------------p.6
第一節、 研究背景與動機
第二節、 研究目的與問題
第三節、 研究方法與架構
第四節、 研究流程與章節

第二章 文獻探討----------------------------p.13
第一節、 企業轉型
第二節、 價值創造

第三章 個案探討------------------------------p.35
第一節、 Tri-Wall K.K.
第二節、 東洋油墨 (Toyo Ink)
第三節、 華歌爾 (Wacoal)
第四節、 京瓷 (Kyocera)
第五節、 富士通 (Fujitsu)
第六節、 日立 (Hitachi)
第七節、 新力 (SONY)
第八節、 松下電器 (Matsushita Electric Industrial)

第四章 結論與建議-------------------------------p.110
第一節、 研究結論
第二節、 管理意涵
第三節、 對台灣企業經營之建議
第四節、 後續研究建議
zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0943550762en_US
dc.subject (關鍵詞) 價值創造zh_TW
dc.subject (關鍵詞) 顧客價值zh_TW
dc.subject (關鍵詞) 企業價值zh_TW
dc.subject (關鍵詞) 環境價值zh_TW
dc.subject (關鍵詞) 社會價值zh_TW
dc.subject (關鍵詞) 製造業zh_TW
dc.subject (關鍵詞) 策略再思考zh_TW
dc.subject (關鍵詞) 組織轉型zh_TW
dc.subject (關鍵詞) 變革管理zh_TW
dc.subject (關鍵詞) 價值網絡zh_TW
dc.subject (關鍵詞) value creationen_US
dc.subject (關鍵詞) Value Weben_US
dc.subject (關鍵詞) Strategic rethinkingen_US
dc.subject (關鍵詞) Organizational transformationen_US
dc.subject (關鍵詞) Organization Changeen_US
dc.subject (關鍵詞) Japanese Manufacturersen_US
dc.title (題名) 從日本製造型企業探討價值創造導向之企業轉型zh_TW
dc.title (題名) The Value-Creation-Driven Organization Change of Japanese Manufacturing Companiesen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 中文文獻zh_TW
dc.relation.reference (參考文獻) 1. 許士軍 (1993) 管理學,東華書局。zh_TW
dc.relation.reference (參考文獻) 2. 陳明璋 (1994) 台灣中小企業發展論文集 聯經出版社。zh_TW
dc.relation.reference (參考文獻) 3. 競爭大未來 (1995年),Gary Hamel & C.K.Prahalad, Competing for the Future,智庫文化zh_TW
dc.relation.reference (參考文獻) 4. 石滋宜 (1996) 世紀變革 中國生產力,第一版。zh_TW
dc.relation.reference (參考文獻) 5. 顧客價值 (1998年11月) Karl Albrecht, The Only Thing That Matters,長河出版社zh_TW
dc.relation.reference (參考文獻) 6. 黃立怡,『日本企業於泡沫經濟後之組織調適』,國立政治大學/企業管理學系/88/碩士zh_TW
dc.relation.reference (參考文獻) 7. 科特(2000),哈佛商業評論精選-變革,周旭華譯。台北,天下遠見出版,初版。zh_TW
dc.relation.reference (參考文獻) 8. 李漢雄 (2000),人力資源策略管理,台北:揚智文化事業股份有限公司。zh_TW
dc.relation.reference (參考文獻) 9. 組織已經在改變 (2002年5月) Warren Bannis & Michael Mische, the 21st century organization—reinventing through reengineering,海鴿文化zh_TW
dc.relation.reference (參考文獻) 10. 價值網 (2001) David Bovet, Joseph Martha, Kirk Kramer, value nets:breaking the supply chain to unlock hidden profits,商周出版zh_TW
dc.relation.reference (參考文獻) 11. 極速流程:創造顧客價值與穩健獲利的企業優勢 (2001) Peter Keen & Mark McDonald, the eProcess Edge: Creating Customer Value and Business Wealth in the Internet Era,McGraw Hillzh_TW
dc.relation.reference (參考文獻) 12. 方達文,『價值創造與組織轉型之最適搭配架構探索』,國立政治大學/資訊管理研究所/92/碩士zh_TW
dc.relation.reference (參考文獻) 13. 企業巫醫 (2005年) John Micklethwait & Adrian Wooldridge, The witch Doctors: Making Sense of the Management Gurus, 商周出版.zh_TW
dc.relation.reference (參考文獻) 14. 司徒達賢 (2005) 管理學的新世界,天下遠見。zh_TW
dc.relation.reference (參考文獻) 15. 陳淑梅,『價值創造導向之日本企業轉型』,國立政治大學/企業管理學系/94/碩士zh_TW
dc.relation.reference (參考文獻) 英文文獻zh_TW
dc.relation.reference (參考文獻) 1. Abraham, Stan. Co-creating unique value with customers: C.K. Prahalad introduces a novel approach to competitive advantage, Strategy & Leadership. Chicago: 2004.Vol.32, Iss. 3; pg. 41zh_TW
dc.relation.reference (參考文獻) 2. Adams, J.D. (1984), “Transforming Work.” Miles Review Press, Alexandria, VA.zh_TW
dc.relation.reference (參考文獻) 3. Anderson, D. & Anderson, L. (2001). Beyond change management: Advanced strategies for today’s transformational leaders. San Francisco CA: Jossey-Bass.zh_TW
dc.relation.reference (參考文獻) 4. Andrews, Philips P. & Hahn, Jerome (1998) Transforming supply chains into value webs, Strategy&Leadership, July-August, pp.7-11.zh_TW
dc.relation.reference (參考文獻) 5. Applegate, P.O. & Zawacki, R.A. (1997) A Balanced Approach to IT Transformation, Information Systems Management, Summer.zh_TW
dc.relation.reference (參考文獻) 6. Blumenthal, B. & Haspeslage, P.(1994) Toward a Definition of Corporate Transformation, Sloan Management Review, Summer.zh_TW
dc.relation.reference (參考文獻) 7. Boulding, W., Staelin, R., Ehret, M. & Johnston, W.J. (2005) A customer relationship management roadmap: What is known, potential pitfalls, and where to go. Journal of Marketing, No. 69 (4), pp 155-166.zh_TW
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