學術產出-Theses

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

  • No doi shows Citation Infomation
題名 科技接受模式在遠距教學網站之應用
作者 周鴻志
貢獻者 傅豐玲
周鴻志
關鍵詞 遠距教學
網站品質
科技接受模式
結構方程模式
distance learning
web site quality
technology acceptance model
structural equation modeling
日期 2003
上傳時間 18-Sep-2009 14:27:02 (UTC+8)
摘要 隨著電腦和網際網路的快速發展,此兩者的結合,提供了許多的資訊商機。其中一項便是遠距教學的興起。遠距教學由最早的函授逐漸轉為以目前流行的Web-based資訊系統為教學平台。而為了讓遠距教學的推廣更加有效,本研究試圖瞭解學習者的心態,提出一個能夠有效解釋和預測學習者行為的模式,以提供相關研究人員參考。

本研究參考歷經實證的科技接受模式(Technology Acceptance Model),以此為基礎,發展出研究架構。並回顧相關網站品質的文獻,建構出屬於遠距教學的網站品質,並以此為外部變數,來推測影響使用者的行為。研究結果發現,本研究所使用的網站品質中,四個構面,以教材品質影響行為意圖的效用最大,其次是其次為服務互動,以及介面設計,最後是功能性。
參考文獻 中文部分
1. 李美慧,(民89),“科技接受模式在非同步網路學習系統使用意向之應用”,國立中正大學資訊管理所碩士論文
2. 李曜昇,(民92),“遠距教學資訊系統品質量表發展”,國立政治大學資訊管理所碩士論文
3. 藍鴻文,(民91),“服務接觸中科技介入之影響-以網路教學為例”,國立中山大學企業管理研究所碩士論文
4. 傅豐玲、周逸衡、藍鴻文,(民91),“自助式科技對服務接觸影響一以網路教學為例”,第三屆產業資訊管理學術暨新興科技實務研討會,台北,11月
5. 唐日新,(民91),“社群導向系統的使用者需求擷取之研究”,國立政治大學資訊管理研究所博士論文
6. 陳順宇,(民87),“多變量分析”,華泰書局
7. 黃芳銘,(民92),“結構方程式模式理論與應用”,五南書局
8. 邱皓政,(民93),“結構方程模式-LISREL的理論、技術與應用”,雙葉書廊
9. 黃孟元、黃嘉勝,(民88),“遠距教學的定義、演進及其理論基礎分析”,視聽教育月刊,第四十卷,第四期,頁8-18
10. 王宗立,(民91),“個人沈浸體驗、任務/科技配適度及科技接受之實徵研究-以電子郵件使用為例”,樹德科技大學資訊管理研究所碩士論文
英文部分
1. Aladwania, A. M., & Palvia, P.C.(2002), “Developing and validating an instrument for measuring user-perceived web quality”, Information & Management, 39, 467–476
2. Bagozzi, R.P., & Yi, Y.(1988) “On the evaluation of structural equation models”, Journal of Academy of Marketing Science, Vol.16, No.1, 74-94
3. Barnes, S. J. & Vidgen, R.T.(2000) “WebQual: An Exploration of Web Site Quality”, Proceedings of the Eighth European Conference on Information Systems, Vienna, July 3-5
4. Barnes, S. J. & Vidgen, R.T.(2001a) “An Evaluation of Cyber-Bookshops: The WebQual Method”, International Journal of Electronic Commerce, 6, 6-25.
5. Barnes, S. J. & Vidgen,R.T. (2001b)“Assessing the Quality of Auction Web Sites”, Proceedings of the Hawaii International Conference on Systems Sciences, Maui, Hawaii, January 4-6, 2001b.
6. Barnes, S. J. & Vidgen, R.T.(2002)“An integrative approach to the assessment of e-commerce quality”, Journal of Electronic Commerce Research. Vol.3, No.3
7. Barnes, S. J. and Vidgen, R.T.(2003) “Measuring Web site quality improvements: a case study of the forum on strategic management knowledge exchange”, Industrial Management & Data systems, 297-309.
8. Bentler, P.M.(1995)“EQS structural equations program manual”, Encino, CA: Multivariate Software
9. Browne, M.W. and Cudeck, R.(1993)“Alternative ways of assessing model fit. In K. A. Bollen & J.S.Long (Eds.)”, Testing structural equation models, 136-162
10. Cox, J. & Dale, B.G.(2002), “Key quality factors in Web site design and use: an examination”, International Journal of Quality & Reliability Management, 19, 862-888
11. Chen, Lei-da, Gillenson, M., Sherrell, D.(2002), “Enticing online consumers: an extended technology acceptance perspective”, Information & Management, 39, 705-719
12. Chang, Man Kit and Cheung, Waiman(2001)“Determinants of the intention to use Internet/WWW at work: a confirmatory study”, Information & Management, 39, 1-14
13. Davis, F.D., Bagozzi, R.P., Warshaw, P.R.(1989a)“User acceptance of computer technology : A comparison of two theoretical models”, Management Science, Vol.35, No.8
14. Davis, F.D.(1989b), “Perceived usefulness, perceived ease of use, and user acceptance of information technology”, MIS Quarterly, Sep, Vol.13, No.3, 319-339
15. Davis, F.D., Bagozzi, R.P.(1992), “Extrinsic and intrinsic motivation to use computers in the workplace”, Journal of Applied Social Psychology, 22, 1111-1132
16. Davis, F.D.(1993), “User acceptance of information technology: system characteristics, user perceptions and behavioral impacts”, International journal of man-machine studies, 38, 475-487
17. DeLone, W.H., & McLean, E.R.,(1992)“Information systems success: The quest for the dependent variable”, Information Systems Research, Vol.3, No.1, 60-95
18. DeLone, W.H., & McLean, E.R.,(2003)“The DeLone and McLean Model of Information Systems Success: A Ten – Year Update”, Journal of Management Information Systems, Vol.19, No.4, 9-30
19. Eelko K.R.E. Huizingh(2000),“The content and design of web sites: an empirical study”, Information & Management, 37, 123-134
20. Hair et al., (1998)“Multivariate Data Analysis 5th edition”, Prentice Hall.
21. Heijden, H.(2003), “Factors influencing the usage of websites: the case of a generic portal in The Netherlands”, Information & Management, 40, 541-549
22. Henderson, R. & Divett, M.J.(2003), “Perceived usefulness, ease of use and electronic supermarket use”, International Journal of Human-Computer Studies, 59, 383-395
23. Hu, L. and Bentler, P.M.(1999).Cutoff criteria for fit indexes in covariance structural equation modeling, Vol.6, No.1, 1-55
24. Igbraia, M., Parasuraman, S. & Baroudi, J.(1996), “A motivational model of microcomputer usage”, Journal of Management Information Systems, Vol.13, No.1, 127-143.
25. Johnson, R.A. and Hignite, M.A., (2000),“Applying the technology acceptance model to the WWW”, Academy of information and management sciences journal, Vol.3, No.2, 130-142
26. Kim, Sung-Eon; Shaw, T.; Schneider, H.(2003)“Web site design benchmarking within industry groups”, Internet Research, Vol.13, No.1, 17-26
27. Khan, B.H. “Web-based Instruction (WBI): What Is It and Why Is It?” in Web-Based Instruction, edited by B. H. Khan, Educational Technology Publications, New Jersey, USA, 1997.
28. Lin, Chuan-Chuan, & Lu, Hsipeng,(2000)“Towards an understanding of the behavioural intention to use a web site”, International Journal of Information Management, 20, 197-208
29. Liu, Chang; & Arnett, K.P.(2000)“Exploring the factors associated with Web site success in the context of electronic commerce”, Information & Management, 38, 23-33
30. Loiacono, E., Waston, R., and Goodhue, D.(2002)“WebQual: A Web site Quality Instrument”, American Marketing Association: Winter Marketing Educations’ Conference, Austin, Texas.
31. Mark M.M. and Kelsey L.J.(1999)“Benchmarking: a tool for web site evaluation and improvement”, Internet Research: Electronic Networking Applications and Policy, Vol.9, No.5, 383-392
32. Moon, Ji-Won & Kim, Young-Gul(2001), “Extending the TAM for a World-Wide-Web context”,Information & Management, 38, 217-230
33. Mulaik, S.A., James, L.R., Van Altine, J., Bennett, N., Lind, S. and Stilwell, C.D.(1989)“Evaluation of goodness-of-fit indices for structural equation models”, Psychological Bulletin, 105, 430-445
34. McDonald, R.P., Ho, M.R.(2002), “Principles and practice in reporting structural equation analysis”, Psychological Methods, 7, 64-82
35. Parasuraman, A.; Zeitham, V.A.; Berry, L.L.(1988), “Service Quality: A multiple-item scale for measuring consumer perceptions of service quality”, Journal of Retailing, Vol. 64, No. 1.
36. Pitt, L.F., Watson, R.T. and Kavan, C.B.(1995),“Service quality: A measure of information systems effectiveness”, MIS Quarterly, Vol.19, No.2, 173-188
37. Ranganathan, C. & Ganapathy, S.(2002), “Key dimensions of business-to-consumer web sites”, Information & Management, 39, 457-465
38. Shneiderman, Ben(1998), “Designing the User Interface-Strategies for Effective Human-Computer Interaction.”, Addison-Wesley Publishing Company
39. Wang, Yi-Shun(2003), “Assessment of learner satisfaction with asynchronous electronic learning systems”, Information & Management, 41, 75-86
40. Wan, Hakman A.(2000),“Opportunities to enhance a commercial website”, Information & Management, 38, 15-21
41. Yoo, B. & Naveen Donthu(2001), “Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site(SITEQUAL)”, Quarterly Journal of Electronic Commerce, Vol.1, No.2, 31-46
描述 碩士
國立政治大學
資訊管理研究所
91356026
92
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0091356026
資料類型 thesis
dc.contributor.advisor 傅豐玲zh_TW
dc.contributor.author (Authors) 周鴻志zh_TW
dc.creator (作者) 周鴻志zh_TW
dc.date (日期) 2003en_US
dc.date.accessioned 18-Sep-2009 14:27:02 (UTC+8)-
dc.date.available 18-Sep-2009 14:27:02 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 14:27:02 (UTC+8)-
dc.identifier (Other Identifiers) G0091356026en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/35208-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 91356026zh_TW
dc.description (描述) 92zh_TW
dc.description.abstract (摘要) 隨著電腦和網際網路的快速發展,此兩者的結合,提供了許多的資訊商機。其中一項便是遠距教學的興起。遠距教學由最早的函授逐漸轉為以目前流行的Web-based資訊系統為教學平台。而為了讓遠距教學的推廣更加有效,本研究試圖瞭解學習者的心態,提出一個能夠有效解釋和預測學習者行為的模式,以提供相關研究人員參考。

本研究參考歷經實證的科技接受模式(Technology Acceptance Model),以此為基礎,發展出研究架構。並回顧相關網站品質的文獻,建構出屬於遠距教學的網站品質,並以此為外部變數,來推測影響使用者的行為。研究結果發現,本研究所使用的網站品質中,四個構面,以教材品質影響行為意圖的效用最大,其次是其次為服務互動,以及介面設計,最後是功能性。
zh_TW
dc.description.tableofcontents 第一章 緒論
第一節 研究背景和動機 1
第二節 研究目的與問題 3
第三節 研究流程 4

第二章 文獻探討
第一節 科技接受模式 5
第二節 網站品質 11

第三章 研究方法
第一節 研究架構與假設 17
第二節 問卷設計 21
第三節 研究對象與樣本收集 24
第四節 資料分析方法 25

第四章 資料分析
第一節 問卷前測分析 27
第二節 問卷全測分析 30
第三節 研究架構【1】分析 32
第四節 研究架構【2】分析 39

第五章 結論與建議
第一節 分析討論 - 架構【1】 43
第二節 分析討論 - 架構【2】 45
第三節 研究架構解釋能力之比較 47
第四節 結論 48
第五節 研究貢獻 50
第六節 研究限制 50

參考文獻
中文 51
英文 52
附錄
附錄一 網頁問卷 56
zh_TW
dc.format.extent 42177 bytes-
dc.format.extent 43255 bytes-
dc.format.extent 87127 bytes-
dc.format.extent 106180 bytes-
dc.format.extent 136314 bytes-
dc.format.extent 153692 bytes-
dc.format.extent 180994 bytes-
dc.format.extent 116775 bytes-
dc.format.extent 53964 bytes-
dc.format.extent 58189 bytes-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0091356026en_US
dc.subject (關鍵詞) 遠距教學zh_TW
dc.subject (關鍵詞) 網站品質zh_TW
dc.subject (關鍵詞) 科技接受模式zh_TW
dc.subject (關鍵詞) 結構方程模式zh_TW
dc.subject (關鍵詞) distance learningen_US
dc.subject (關鍵詞) web site qualityen_US
dc.subject (關鍵詞) technology acceptance modelen_US
dc.subject (關鍵詞) structural equation modelingen_US
dc.title (題名) 科技接受模式在遠距教學網站之應用zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 中文部分zh_TW
dc.relation.reference (參考文獻) 1. 李美慧,(民89),“科技接受模式在非同步網路學習系統使用意向之應用”,國立中正大學資訊管理所碩士論文zh_TW
dc.relation.reference (參考文獻) 2. 李曜昇,(民92),“遠距教學資訊系統品質量表發展”,國立政治大學資訊管理所碩士論文zh_TW
dc.relation.reference (參考文獻) 3. 藍鴻文,(民91),“服務接觸中科技介入之影響-以網路教學為例”,國立中山大學企業管理研究所碩士論文zh_TW
dc.relation.reference (參考文獻) 4. 傅豐玲、周逸衡、藍鴻文,(民91),“自助式科技對服務接觸影響一以網路教學為例”,第三屆產業資訊管理學術暨新興科技實務研討會,台北,11月zh_TW
dc.relation.reference (參考文獻) 5. 唐日新,(民91),“社群導向系統的使用者需求擷取之研究”,國立政治大學資訊管理研究所博士論文zh_TW
dc.relation.reference (參考文獻) 6. 陳順宇,(民87),“多變量分析”,華泰書局zh_TW
dc.relation.reference (參考文獻) 7. 黃芳銘,(民92),“結構方程式模式理論與應用”,五南書局zh_TW
dc.relation.reference (參考文獻) 8. 邱皓政,(民93),“結構方程模式-LISREL的理論、技術與應用”,雙葉書廊zh_TW
dc.relation.reference (參考文獻) 9. 黃孟元、黃嘉勝,(民88),“遠距教學的定義、演進及其理論基礎分析”,視聽教育月刊,第四十卷,第四期,頁8-18zh_TW
dc.relation.reference (參考文獻) 10. 王宗立,(民91),“個人沈浸體驗、任務/科技配適度及科技接受之實徵研究-以電子郵件使用為例”,樹德科技大學資訊管理研究所碩士論文zh_TW
dc.relation.reference (參考文獻) 英文部分zh_TW
dc.relation.reference (參考文獻) 1. Aladwania, A. M., & Palvia, P.C.(2002), “Developing and validating an instrument for measuring user-perceived web quality”, Information & Management, 39, 467–476zh_TW
dc.relation.reference (參考文獻) 2. Bagozzi, R.P., & Yi, Y.(1988) “On the evaluation of structural equation models”, Journal of Academy of Marketing Science, Vol.16, No.1, 74-94zh_TW
dc.relation.reference (參考文獻) 3. Barnes, S. J. & Vidgen, R.T.(2000) “WebQual: An Exploration of Web Site Quality”, Proceedings of the Eighth European Conference on Information Systems, Vienna, July 3-5zh_TW
dc.relation.reference (參考文獻) 4. Barnes, S. J. & Vidgen, R.T.(2001a) “An Evaluation of Cyber-Bookshops: The WebQual Method”, International Journal of Electronic Commerce, 6, 6-25.zh_TW
dc.relation.reference (參考文獻) 5. Barnes, S. J. & Vidgen,R.T. (2001b)“Assessing the Quality of Auction Web Sites”, Proceedings of the Hawaii International Conference on Systems Sciences, Maui, Hawaii, January 4-6, 2001b.zh_TW
dc.relation.reference (參考文獻) 6. Barnes, S. J. & Vidgen, R.T.(2002)“An integrative approach to the assessment of e-commerce quality”, Journal of Electronic Commerce Research. Vol.3, No.3zh_TW
dc.relation.reference (參考文獻) 7. Barnes, S. J. and Vidgen, R.T.(2003) “Measuring Web site quality improvements: a case study of the forum on strategic management knowledge exchange”, Industrial Management & Data systems, 297-309.zh_TW
dc.relation.reference (參考文獻) 8. Bentler, P.M.(1995)“EQS structural equations program manual”, Encino, CA: Multivariate Softwarezh_TW
dc.relation.reference (參考文獻) 9. Browne, M.W. and Cudeck, R.(1993)“Alternative ways of assessing model fit. In K. A. Bollen & J.S.Long (Eds.)”, Testing structural equation models, 136-162zh_TW
dc.relation.reference (參考文獻) 10. Cox, J. & Dale, B.G.(2002), “Key quality factors in Web site design and use: an examination”, International Journal of Quality & Reliability Management, 19, 862-888zh_TW
dc.relation.reference (參考文獻) 11. Chen, Lei-da, Gillenson, M., Sherrell, D.(2002), “Enticing online consumers: an extended technology acceptance perspective”, Information & Management, 39, 705-719zh_TW
dc.relation.reference (參考文獻) 12. Chang, Man Kit and Cheung, Waiman(2001)“Determinants of the intention to use Internet/WWW at work: a confirmatory study”, Information & Management, 39, 1-14zh_TW
dc.relation.reference (參考文獻) 13. Davis, F.D., Bagozzi, R.P., Warshaw, P.R.(1989a)“User acceptance of computer technology : A comparison of two theoretical models”, Management Science, Vol.35, No.8zh_TW
dc.relation.reference (參考文獻) 14. Davis, F.D.(1989b), “Perceived usefulness, perceived ease of use, and user acceptance of information technology”, MIS Quarterly, Sep, Vol.13, No.3, 319-339zh_TW
dc.relation.reference (參考文獻) 15. Davis, F.D., Bagozzi, R.P.(1992), “Extrinsic and intrinsic motivation to use computers in the workplace”, Journal of Applied Social Psychology, 22, 1111-1132zh_TW
dc.relation.reference (參考文獻) 16. Davis, F.D.(1993), “User acceptance of information technology: system characteristics, user perceptions and behavioral impacts”, International journal of man-machine studies, 38, 475-487zh_TW
dc.relation.reference (參考文獻) 17. DeLone, W.H., & McLean, E.R.,(1992)“Information systems success: The quest for the dependent variable”, Information Systems Research, Vol.3, No.1, 60-95zh_TW
dc.relation.reference (參考文獻) 18. DeLone, W.H., & McLean, E.R.,(2003)“The DeLone and McLean Model of Information Systems Success: A Ten – Year Update”, Journal of Management Information Systems, Vol.19, No.4, 9-30zh_TW
dc.relation.reference (參考文獻) 19. Eelko K.R.E. Huizingh(2000),“The content and design of web sites: an empirical study”, Information & Management, 37, 123-134zh_TW
dc.relation.reference (參考文獻) 20. Hair et al., (1998)“Multivariate Data Analysis 5th edition”, Prentice Hall.zh_TW
dc.relation.reference (參考文獻) 21. Heijden, H.(2003), “Factors influencing the usage of websites: the case of a generic portal in The Netherlands”, Information & Management, 40, 541-549zh_TW
dc.relation.reference (參考文獻) 22. Henderson, R. & Divett, M.J.(2003), “Perceived usefulness, ease of use and electronic supermarket use”, International Journal of Human-Computer Studies, 59, 383-395zh_TW
dc.relation.reference (參考文獻) 23. Hu, L. and Bentler, P.M.(1999).Cutoff criteria for fit indexes in covariance structural equation modeling, Vol.6, No.1, 1-55zh_TW
dc.relation.reference (參考文獻) 24. Igbraia, M., Parasuraman, S. & Baroudi, J.(1996), “A motivational model of microcomputer usage”, Journal of Management Information Systems, Vol.13, No.1, 127-143.zh_TW
dc.relation.reference (參考文獻) 25. Johnson, R.A. and Hignite, M.A., (2000),“Applying the technology acceptance model to the WWW”, Academy of information and management sciences journal, Vol.3, No.2, 130-142zh_TW
dc.relation.reference (參考文獻) 26. Kim, Sung-Eon; Shaw, T.; Schneider, H.(2003)“Web site design benchmarking within industry groups”, Internet Research, Vol.13, No.1, 17-26zh_TW
dc.relation.reference (參考文獻) 27. Khan, B.H. “Web-based Instruction (WBI): What Is It and Why Is It?” in Web-Based Instruction, edited by B. H. Khan, Educational Technology Publications, New Jersey, USA, 1997.zh_TW
dc.relation.reference (參考文獻) 28. Lin, Chuan-Chuan, & Lu, Hsipeng,(2000)“Towards an understanding of the behavioural intention to use a web site”, International Journal of Information Management, 20, 197-208zh_TW
dc.relation.reference (參考文獻) 29. Liu, Chang; & Arnett, K.P.(2000)“Exploring the factors associated with Web site success in the context of electronic commerce”, Information & Management, 38, 23-33zh_TW
dc.relation.reference (參考文獻) 30. Loiacono, E., Waston, R., and Goodhue, D.(2002)“WebQual: A Web site Quality Instrument”, American Marketing Association: Winter Marketing Educations’ Conference, Austin, Texas.zh_TW
dc.relation.reference (參考文獻) 31. Mark M.M. and Kelsey L.J.(1999)“Benchmarking: a tool for web site evaluation and improvement”, Internet Research: Electronic Networking Applications and Policy, Vol.9, No.5, 383-392zh_TW
dc.relation.reference (參考文獻) 32. Moon, Ji-Won & Kim, Young-Gul(2001), “Extending the TAM for a World-Wide-Web context”,Information & Management, 38, 217-230zh_TW
dc.relation.reference (參考文獻) 33. Mulaik, S.A., James, L.R., Van Altine, J., Bennett, N., Lind, S. and Stilwell, C.D.(1989)“Evaluation of goodness-of-fit indices for structural equation models”, Psychological Bulletin, 105, 430-445zh_TW
dc.relation.reference (參考文獻) 34. McDonald, R.P., Ho, M.R.(2002), “Principles and practice in reporting structural equation analysis”, Psychological Methods, 7, 64-82zh_TW
dc.relation.reference (參考文獻) 35. Parasuraman, A.; Zeitham, V.A.; Berry, L.L.(1988), “Service Quality: A multiple-item scale for measuring consumer perceptions of service quality”, Journal of Retailing, Vol. 64, No. 1.zh_TW
dc.relation.reference (參考文獻) 36. Pitt, L.F., Watson, R.T. and Kavan, C.B.(1995),“Service quality: A measure of information systems effectiveness”, MIS Quarterly, Vol.19, No.2, 173-188zh_TW
dc.relation.reference (參考文獻) 37. Ranganathan, C. & Ganapathy, S.(2002), “Key dimensions of business-to-consumer web sites”, Information & Management, 39, 457-465zh_TW
dc.relation.reference (參考文獻) 38. Shneiderman, Ben(1998), “Designing the User Interface-Strategies for Effective Human-Computer Interaction.”, Addison-Wesley Publishing Companyzh_TW
dc.relation.reference (參考文獻) 39. Wang, Yi-Shun(2003), “Assessment of learner satisfaction with asynchronous electronic learning systems”, Information & Management, 41, 75-86zh_TW
dc.relation.reference (參考文獻) 40. Wan, Hakman A.(2000),“Opportunities to enhance a commercial website”, Information & Management, 38, 15-21zh_TW
dc.relation.reference (參考文獻) 41. Yoo, B. & Naveen Donthu(2001), “Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site(SITEQUAL)”, Quarterly Journal of Electronic Commerce, Vol.1, No.2, 31-46zh_TW