Publications-Theses

題名 破壞性創新模式之研究
The Research of Disruptive Innovation Model
作者 李書賢
貢獻者 郭更生
李書賢
關鍵詞 創新
破壞性創新
地圖日記
中廣電動車
innovation
disruptive innovation
Atlaspost.com
Elebike
EeePC
日期 2007
上傳時間 18-Sep-2009 19:55:27 (UTC+8)
摘要 Christensen提出「破壞性創新」,解釋為什麼許多過去成功的企業,在遭遇到新市場或新科技的衝擊時,常常失去他們在業界的領導地位。然而,相當可惜的是,Christensen只提出的「破壞性創新」的概念,卻沒有清楚地定義什麼才算是「破壞性創新」。
本研究將建立一個具有「價值創新程度」、「市場創新程度」、「市場成長速度」,三個構面的模型,用來決定是否為「破壞性創新」的要件。在每個構面下,分別發展出更細微的判斷指標,使模型更趨於完善。本研究更深入訪談三間具創新能力、其產品在市面上都有一定知名度的公司創辦、負責人,就本研究的三個構面,分別以其公司的創新產品做出對應的回應。最後統整出這些創新產品在這些構面的相似性。
Christensen proposed the concept of "disruptive innovation" to explain why the established firm always failed when facing new market of new technology. However, Christensen just proposed the idea of "disruptive innovation", but he didn`t clearly define what "disruptive innovation" is.

This research established a model including three dimensions: value innovative ability, market acceptability, and market innovative ability, to determine if it is disruptive innovation. There are some criteria under the three dimensions. This research also interviewed the persons in charge innovative products, which is very popular in the market, in three innovative companies. They reposed according to the three dimensions. Some similarities of the three innovative products are concluded.
參考文獻 一、 中文部分
1. 克雷頓.克里斯汀生 (Clayton M. Christensen)、史考特.安東尼 (Scott D. Anthony)、艾力克.羅斯 (Erik A. Roth)(2005),創新者的修練,李芳齡譯,天下雜誌。
2. 克雷頓.克里斯汀生 (Clayton M. Christensen)、邁可‧雷諾 (Michael E. Raynor),(2004),創新者的解答,李田樹、李芳齡譯,天下雜誌。
3. Everett M. Rogers (2006),創新的擴散,唐錦超譯,遠流出版社。
二、 英文部分
4. Adner, Ron (2002), "When Are Technologies Disruptive? A Demand-Based View of the Emergence of Competition," Strategic Management Journal 23(8):667-88.
5. Besanko, D., D. Dranove and M. Shanley (1999), Economics of Strategy, Wiley, New York
6. Charitou, Constantinos D. and Markides, Constantinos C. (2003), "Responses to Disruptive Strategic Innovation," Sloan Management Review 44(2):55-63.
7. Christensen, Clayton M. (1997), The Innovator`s Dilemma. When New Technologies Cause Great Firms to Fail, Boston, MA: Harvard Business School Press.
8. Constantinos Markides (2006), "Disruptive Innovation: In Need of Better Theory," Journal of Product Innovation Management 23:19-25
9. Danneels, Erwin (2004), "Disruptive Technology Reconsidered: A Critique and Research Agenda," Journal of Product Innovation Management 21(4):246-258.
10. Govindarajan, Vijay and Kopalle, Praveen (2004), "Can Incumbents Introduce Radical and Disruptive Innovations?" Working Paper #04-001, Marketing Science Institute, Cambridge, MA.
11. Grove, Andrew S. (1996), Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company and Career, Double Day, New York
12. Henderson, Rebecca M. and Clark, Kim B. (1990), "Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms," Administrative Science Quarterly 35(1):9-30.
13. King, Andrew A. and Tucci, Christopher L. (2002), "Incumbent Entry into New Market Niches: The Role of Experience and Managerial Choice in the Creation of Dynamic Capabilities," Management Science 48(2):171-86.
14. Mansfield E. (1985), "How Rapidly Does New Industrial Technology Leak Out?" Journal of Industrial Economics 34: 217-223
15. McKendrick, David G., Doner, Richard F. and Haggard, Stephan (2000), "From Silicon Valley to Singapore. Location and Competitive Advantage in the Hard-Disk-Drive Industry," Stanford, CA: Stanford University Press.
16. Ragin, Charles C. (1994), "Constructing Social Research," London: Pine Forge.
17. Rogers E. M. (1995), Diffusion of Innovations, 4th Edition, Free Press, New York.
18. Shapiro, C. and H.R. Varian (1999), Information Rules: A Strategic Guide to the Network Economy, Harvard Business School Press, Boston, MA.
19. Tushman, Michael L. and Anderson, Philip (1986), "Technological Discontinuities and Organizational Environments," Administrative Science Quarterly 31(3):439-65.
20. Vijay Govindarajan and Praveen K. Kopalle (2006), "The Usefulness of Measuring Disruptiveness of Innovations Ex Post in Making Ex Ante Predictions," Journal of Product Innovation Management 23:12-18
21. Yin, R. (1994), Case study research: Design and methods, 2nd ed. Beverly Hills, CA: Sage Publishing.
三、 網頁部分
22. 華翼網 歐洲中文資訊,"使用電動牙刷讓口腔更幹淨",http://news.chinesewings.com/cgi-bin/site/m.cgi?code=big5&id=20070810160557932
23. 電動車輛產業網,"歐洲大單湧入 電動單車當紅", http://proj.moeaidb.gov.tw/lev/News/news_more.asp?NewsID=276
24. "11款玩具潮足100年",http://www.bycyl.com/interest/index.php?id=969
25. 自立晚報,"百靈歐樂B魅力新品 「極淨導航」電動牙刷新上市", http://www.idn.com.tw/news/news_content.php?catid=2&catsid=1&catdid=0&artid=20080409clc001
26. 台灣區自行車輸出業同業公會,"電動自行車 台商綠能金雞母",http://www.tbea.org/chinese/110.files/143/143_5.htm
27. 維基百科全書,"賽格威",http://zh.wikipedia.org/wiki/%E8%B3%BD%E6%A0%BC%E5%A8%81
描述 碩士
國立政治大學
企業管理研究所
95355058
96
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0095355058
資料類型 thesis
dc.contributor.advisor 郭更生zh_TW
dc.contributor.author (Authors) 李書賢zh_TW
dc.creator (作者) 李書賢zh_TW
dc.date (日期) 2007en_US
dc.date.accessioned 18-Sep-2009 19:55:27 (UTC+8)-
dc.date.available 18-Sep-2009 19:55:27 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 19:55:27 (UTC+8)-
dc.identifier (Other Identifiers) G0095355058en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/36845-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 95355058zh_TW
dc.description (描述) 96zh_TW
dc.description.abstract (摘要) Christensen提出「破壞性創新」,解釋為什麼許多過去成功的企業,在遭遇到新市場或新科技的衝擊時,常常失去他們在業界的領導地位。然而,相當可惜的是,Christensen只提出的「破壞性創新」的概念,卻沒有清楚地定義什麼才算是「破壞性創新」。
本研究將建立一個具有「價值創新程度」、「市場創新程度」、「市場成長速度」,三個構面的模型,用來決定是否為「破壞性創新」的要件。在每個構面下,分別發展出更細微的判斷指標,使模型更趨於完善。本研究更深入訪談三間具創新能力、其產品在市面上都有一定知名度的公司創辦、負責人,就本研究的三個構面,分別以其公司的創新產品做出對應的回應。最後統整出這些創新產品在這些構面的相似性。
zh_TW
dc.description.abstract (摘要) Christensen proposed the concept of "disruptive innovation" to explain why the established firm always failed when facing new market of new technology. However, Christensen just proposed the idea of "disruptive innovation", but he didn`t clearly define what "disruptive innovation" is.

This research established a model including three dimensions: value innovative ability, market acceptability, and market innovative ability, to determine if it is disruptive innovation. There are some criteria under the three dimensions. This research also interviewed the persons in charge innovative products, which is very popular in the market, in three innovative companies. They reposed according to the three dimensions. Some similarities of the three innovative products are concluded.
en_US
dc.description.tableofcontents 中英文摘要 I
Abstract I
目錄 II
圖目錄 IV
表目錄 V
第一章 緒論 1
第一節 研究動機 1
第二節 過去研究不足之處 3
破壞性創新界定不清 3
片面地界定破壞性創新 4
第三節 研究範圍 5
第四節 研究流程 6
第二章 文獻探討 8
第一節 破壞性創新的定義 8
第二節 破壞性創新的種類 10
第三節 頂尖企業在面對科技與市場結構的變遷時會喪失了既有的領導地位?! 12
第三章 研究架構 14
第一節 研究方法 14
第二節 破壞性創新模型 16
第三節 價值創新程度 19
技術接受者獲得價值提昇的程度 19
互補品商品化程度 19
技術接受者的轉換成本 20
售價策略 20
科技的創新程度 21
商業模式的創新程度 22
第四節 市場創新程度 23
剛開始市場的顧客群不是相同的一群 23
創造出新的市場 24
第五節 市場成長速度 25
相似品進入市場的速度 25
市場擴散因素 26
是短暫的流行商品或是長久的破壞性創新? 26
第六節 命題說明 28
第四章 個案探討 30
第一節 地圖日記 30
創新背景 32
價值創新程度 32
市場創新程度 33
市場成長速度 34
第二節 EeePC 36
創新背景 37
價值創新程度 38
市場創新程度 39
市場成長速度 40
第三節 輪圈馬達 41
創新背景 42
價值創新程度 43
市場創新程度 44
市場成長速度 45
第四節 綜合討論 46
價值創新程度 47
市場創新的程度 48
市場成長速度 48
第五章 結論與建議 51
第一節 結論 51
第二節 貢獻與建議 51
第三節 研究限制與後續研究建議 52
參考文獻 53
一、 中文部分 53
二、 英文部分 53
三、 網頁部分 54
附錄 55
附錄一:參訪地圖日記創辦人─郭書齊先生 (2008. 05. 16) 55
附錄二:參訪EeePC易電腦事業處的總經理─許先越先生 (2008. 05. 23) 61
附錄三:參訪中廣電動車董事長─李宜和先生 (2008. 05. 31) 65
zh_TW
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0095355058en_US
dc.subject (關鍵詞) 創新zh_TW
dc.subject (關鍵詞) 破壞性創新zh_TW
dc.subject (關鍵詞) 地圖日記zh_TW
dc.subject (關鍵詞) 中廣電動車zh_TW
dc.subject (關鍵詞) innovationen_US
dc.subject (關鍵詞) disruptive innovationen_US
dc.subject (關鍵詞) Atlaspost.comen_US
dc.subject (關鍵詞) Elebikeen_US
dc.subject (關鍵詞) EeePCen_US
dc.title (題名) 破壞性創新模式之研究zh_TW
dc.title (題名) The Research of Disruptive Innovation Modelen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 一、 中文部分zh_TW
dc.relation.reference (參考文獻) 1. 克雷頓.克里斯汀生 (Clayton M. Christensen)、史考特.安東尼 (Scott D. Anthony)、艾力克.羅斯 (Erik A. Roth)(2005),創新者的修練,李芳齡譯,天下雜誌。zh_TW
dc.relation.reference (參考文獻) 2. 克雷頓.克里斯汀生 (Clayton M. Christensen)、邁可‧雷諾 (Michael E. Raynor),(2004),創新者的解答,李田樹、李芳齡譯,天下雜誌。zh_TW
dc.relation.reference (參考文獻) 3. Everett M. Rogers (2006),創新的擴散,唐錦超譯,遠流出版社。zh_TW
dc.relation.reference (參考文獻) 二、 英文部分zh_TW
dc.relation.reference (參考文獻) 4. Adner, Ron (2002), "When Are Technologies Disruptive? A Demand-Based View of the Emergence of Competition," Strategic Management Journal 23(8):667-88.zh_TW
dc.relation.reference (參考文獻) 5. Besanko, D., D. Dranove and M. Shanley (1999), Economics of Strategy, Wiley, New Yorkzh_TW
dc.relation.reference (參考文獻) 6. Charitou, Constantinos D. and Markides, Constantinos C. (2003), "Responses to Disruptive Strategic Innovation," Sloan Management Review 44(2):55-63.zh_TW
dc.relation.reference (參考文獻) 7. Christensen, Clayton M. (1997), The Innovator`s Dilemma. When New Technologies Cause Great Firms to Fail, Boston, MA: Harvard Business School Press.zh_TW
dc.relation.reference (參考文獻) 8. Constantinos Markides (2006), "Disruptive Innovation: In Need of Better Theory," Journal of Product Innovation Management 23:19-25zh_TW
dc.relation.reference (參考文獻) 9. Danneels, Erwin (2004), "Disruptive Technology Reconsidered: A Critique and Research Agenda," Journal of Product Innovation Management 21(4):246-258.zh_TW
dc.relation.reference (參考文獻) 10. Govindarajan, Vijay and Kopalle, Praveen (2004), "Can Incumbents Introduce Radical and Disruptive Innovations?" Working Paper #04-001, Marketing Science Institute, Cambridge, MA.zh_TW
dc.relation.reference (參考文獻) 11. Grove, Andrew S. (1996), Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company and Career, Double Day, New Yorkzh_TW
dc.relation.reference (參考文獻) 12. Henderson, Rebecca M. and Clark, Kim B. (1990), "Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms," Administrative Science Quarterly 35(1):9-30.zh_TW
dc.relation.reference (參考文獻) 13. King, Andrew A. and Tucci, Christopher L. (2002), "Incumbent Entry into New Market Niches: The Role of Experience and Managerial Choice in the Creation of Dynamic Capabilities," Management Science 48(2):171-86.zh_TW
dc.relation.reference (參考文獻) 14. Mansfield E. (1985), "How Rapidly Does New Industrial Technology Leak Out?" Journal of Industrial Economics 34: 217-223zh_TW
dc.relation.reference (參考文獻) 15. McKendrick, David G., Doner, Richard F. and Haggard, Stephan (2000), "From Silicon Valley to Singapore. Location and Competitive Advantage in the Hard-Disk-Drive Industry," Stanford, CA: Stanford University Press.zh_TW
dc.relation.reference (參考文獻) 16. Ragin, Charles C. (1994), "Constructing Social Research," London: Pine Forge.zh_TW
dc.relation.reference (參考文獻) 17. Rogers E. M. (1995), Diffusion of Innovations, 4th Edition, Free Press, New York.zh_TW
dc.relation.reference (參考文獻) 18. Shapiro, C. and H.R. Varian (1999), Information Rules: A Strategic Guide to the Network Economy, Harvard Business School Press, Boston, MA.zh_TW
dc.relation.reference (參考文獻) 19. Tushman, Michael L. and Anderson, Philip (1986), "Technological Discontinuities and Organizational Environments," Administrative Science Quarterly 31(3):439-65.zh_TW
dc.relation.reference (參考文獻) 20. Vijay Govindarajan and Praveen K. Kopalle (2006), "The Usefulness of Measuring Disruptiveness of Innovations Ex Post in Making Ex Ante Predictions," Journal of Product Innovation Management 23:12-18zh_TW
dc.relation.reference (參考文獻) 21. Yin, R. (1994), Case study research: Design and methods, 2nd ed. Beverly Hills, CA: Sage Publishing.zh_TW
dc.relation.reference (參考文獻) 三、 網頁部分zh_TW
dc.relation.reference (參考文獻) 22. 華翼網 歐洲中文資訊,"使用電動牙刷讓口腔更幹淨",http://news.chinesewings.com/cgi-bin/site/m.cgi?code=big5&id=20070810160557932zh_TW
dc.relation.reference (參考文獻) 23. 電動車輛產業網,"歐洲大單湧入 電動單車當紅", http://proj.moeaidb.gov.tw/lev/News/news_more.asp?NewsID=276zh_TW
dc.relation.reference (參考文獻) 24. "11款玩具潮足100年",http://www.bycyl.com/interest/index.php?id=969zh_TW
dc.relation.reference (參考文獻) 25. 自立晚報,"百靈歐樂B魅力新品 「極淨導航」電動牙刷新上市", http://www.idn.com.tw/news/news_content.php?catid=2&catsid=1&catdid=0&artid=20080409clc001zh_TW
dc.relation.reference (參考文獻) 26. 台灣區自行車輸出業同業公會,"電動自行車 台商綠能金雞母",http://www.tbea.org/chinese/110.files/143/143_5.htmzh_TW
dc.relation.reference (參考文獻) 27. 維基百科全書,"賽格威",http://zh.wikipedia.org/wiki/%E8%B3%BD%E6%A0%BC%E5%A8%81zh_TW