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題名 2007至2009中華台北男女籃國家代表隊在瓊斯盃新聞中的性別差異
Gender differences in news coverage between men and women players for Chinese Taipei basketball teams in Jones Cup from 2007 to 2009
作者 江佳琪
Chiang, Ricie
貢獻者 鄭怡卉
Cheng, I-Huei
江佳琪
Chiang, Ricie
關鍵詞 性別差異
女籃
男籃
瓊斯盃
性別再現
Gender difference
women`s basketball
men`s basketball
Jones Cup
Gender representation in media
日期 2009
上傳時間 9-Apr-2010 14:21:13 (UTC+8)
摘要 無
The current study is aimed to more closely examine the gendered coverage for basketball in Taiwan’s newspapers. Newspaper coverage of the Jones Cup from 2007-2009 was content analyzed, along with in-depth interviews with the reporters and editors. The results revealed that quantitatively, news coverage on women’s basketball has greatly improved in comparison with data in the past literature. However, qualitatively, the gendered values proved, such as infantilization and sexualization, still exist and are embedded in sports news nowadays.
The examples of better the reporting patterns for women’ws basketball were identified with the principle of emphasizing on sports performance. In addition, there are a few consensuses among the interviewees on the challenges and suggestions for women’s basketball in Taiwan, including (1) the current system, (2) marketing and (3) media relations. In short, the purpose of the current study provides and offers practical suggestions of how to fairly report women basketball games and other women sports.
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描述 碩士
國立政治大學
國際傳播英語碩士學程(IMICS)
95461005
98
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0954610054
資料類型 thesis
dc.contributor.advisor 鄭怡卉zh_TW
dc.contributor.advisor Cheng, I-Hueien_US
dc.contributor.author (Authors) 江佳琪zh_TW
dc.contributor.author (Authors) Chiang, Ricieen_US
dc.creator (作者) 江佳琪zh_TW
dc.creator (作者) Chiang, Ricieen_US
dc.date (日期) 2009en_US
dc.date.accessioned 9-Apr-2010 14:21:13 (UTC+8)-
dc.date.available 9-Apr-2010 14:21:13 (UTC+8)-
dc.date.issued (上傳時間) 9-Apr-2010 14:21:13 (UTC+8)-
dc.identifier (Other Identifiers) G0954610054en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/38335-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學程(IMICS)zh_TW
dc.description (描述) 95461005zh_TW
dc.description (描述) 98zh_TW
dc.description.abstract (摘要) 無zh_TW
dc.description.abstract (摘要) The current study is aimed to more closely examine the gendered coverage for basketball in Taiwan’s newspapers. Newspaper coverage of the Jones Cup from 2007-2009 was content analyzed, along with in-depth interviews with the reporters and editors. The results revealed that quantitatively, news coverage on women’s basketball has greatly improved in comparison with data in the past literature. However, qualitatively, the gendered values proved, such as infantilization and sexualization, still exist and are embedded in sports news nowadays.
The examples of better the reporting patterns for women’ws basketball were identified with the principle of emphasizing on sports performance. In addition, there are a few consensuses among the interviewees on the challenges and suggestions for women’s basketball in Taiwan, including (1) the current system, (2) marketing and (3) media relations. In short, the purpose of the current study provides and offers practical suggestions of how to fairly report women basketball games and other women sports.		en_US
dc.description.tableofcontents LIST OF TABLES iii
LIST OF FIGURES v
LIST OF FIGURES v
1. Introduction 1
1.1 Research Background 1
1.2 Significance of Study 3
2. Literature Review 5
2.1 Social Meaning of Mediated Sports 5
2.1.1 Sports Fields as Miniature Society 5
2.1.2 Media as Magnifier for Social Values 6
2.2 Gender Differences in News Coverage of Sports 9
2.2.1 Amount of News Coverage 9
2.2.2 Visual and Editorial Elements 11
2.2.3 Values Embedded in Gendered News 13
2.3 Influence of Newsroom Operation on Gendered Sports News 21
2.3.1 Media as Gate-Keepers 21
2.3.2 Newsroom Operation 22
3. Methodology 25
3.1 Content Analysis 25
3.1.1 Samples 25
3.1.2 Coding Categories 27
3.1.3 Coding Procedure 31
3.2 Depth Interviews 32
4. Results 34
4.1 Content Analysis of Sports News 34
4.1.1 Gender Differences 35
4.1.2 Reporting Patterns and Examples 60
4.2 Interview Findings 85
4.2.1 Gendered Ideology & News Production 85
4.2.2 Challenges 105
5. Discussions and Conclusions 119
5.1 Discussions 119
5.2 Conclusions 127
5.3 Future Research 128
Appendix 1: Coding Timeframe 130
Appendix 2: Coding Sheet 131
Appendix 3: Interview Protocol 135
Appendix 4: Selected Interviews Transcription 137
References 175		zh_TW
dc.format.extent 2804440 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0954610054en_US
dc.subject (關鍵詞) 性別差異zh_TW
dc.subject (關鍵詞) 女籃zh_TW
dc.subject (關鍵詞) 男籃zh_TW
dc.subject (關鍵詞) 瓊斯盃zh_TW
dc.subject (關鍵詞) 性別再現zh_TW
dc.subject (關鍵詞) Gender differenceen_US
dc.subject (關鍵詞) women`s basketballen_US
dc.subject (關鍵詞) men`s basketballen_US
dc.subject (關鍵詞) Jones Cupen_US
dc.subject (關鍵詞) Gender representation in mediaen_US
dc.title (題名) 2007至2009中華台北男女籃國家代表隊在瓊斯盃新聞中的性別差異zh_TW
dc.title (題名) Gender differences in news coverage between men and women players for Chinese Taipei basketball teams in Jones Cup from 2007 to 2009en_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 中文文獻:zh_TW
dc.relation.reference (參考文獻) 王文科，2002。教育研究法。台北：五南，頁154。zh_TW
dc.relation.reference (參考文獻) 王石番，1989。傳播內容分析法。台北：幼獅。zh_TW
dc.relation.reference (參考文獻) 中新社 (2007年11月17日)。京奧純利料逾二億。香港文匯報。上網日期：2008年5月7日。World Wide Web: http://paper.wenweipo.com/2007/11/17/BG0711170001.htmzh_TW
dc.relation.reference (參考文獻) 米德 (Mead M.)著(2003)。三個原始部落的性別與氣質 (Sex and temperament in three primitive societies)。(宋踐等譯)。台北：遠流。(原作1950出版)zh_TW
dc.relation.reference (參考文獻) 李美枝，1984。女性心理學。台北：大洋出版社。zh_TW
dc.relation.reference (參考文獻) 李慈梅，2003。我國報紙運動新聞之運動價值分析研究 – 以民生報、中國時報為例。國立台灣師範大學大眾傳播研究所碩士論文。zh_TW
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