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題名 台灣國際觀光旅館管理效率之探討-三階段資料包絡分析法之應用
作者 楊承翰
貢獻者 王國樑
楊承翰
關鍵詞 效率
三階段資料包絡分析法
隨機邊界分析法
日期 2008
上傳時間 9-Apr-2010 17:53:26 (UTC+8)
摘要 本文根據2001年至2007年的普查資料,採用三階段資料包絡分析法,針對台灣47家國際觀光旅館進行效率評估。DEA評估結果顯示,國際觀光旅館各項效率值皆存在顯著差異,且在產出不變下,平均可以減少48.89%的投入使用量,而無效率主要來自不適當的生產規模,多數國際觀光旅館規模無效率原因為產能未充分發揮;SFA迴歸評估結果顯示,業務集中度及旅客類型集中度愈高、市場集中度愈低、加入國際連鎖集團、於國內增設分館、位於風景區、旅館客房數愈少、其他費用比率愈高及無SARS事件影響,皆對管理效率有正向影響;2002年至2003年國際觀光旅館純技術效率呈現顯著負成長,2003年至2004年純技術效率則呈現顯著正成長。









關鍵詞:效率、三階段資料包絡分析法、隨機邊界分析法
參考文獻 中華民國九十年台灣地區國際觀光旅館營運分析報告(2001),交通部觀光局印行,台北。
中華民國九十一年台灣地區國際觀光旅館營運分析報告(2002),交通部觀光局印行,台北。
中華民國九十二年台灣地區國際觀光旅館營運分析報告(2003),交通部觀光局印行,台北。
中華民國93年台灣地區國際觀光旅館營運分析報告(2004),交通部觀光局印行,台北。
中華民國94年台灣地區國際觀光旅館營運分析報告(2005),交通部觀光局印行,台北。
中華民國95年台灣地區國際觀光旅館營運分析報告(2006),交通部觀光局印行,台北。
中華民國96年台灣地區國際觀光旅館營運分析報告(2007),交通部觀光局印行,台北。
中文部份
王斐青與尚瑞國(2004),「利潤中心制度與台灣地區國際觀光旅館經營效率:DEA 方法之應用」,《企業管理學報》,第六十一期,頁99-120。
何太森(2003),「台灣國際觀光旅館技術效率之探討」,國立政治大學經
濟研究所碩士論文。
陳勁甫與黃秋閔(2001),「台北地區國際觀光旅館經營效率之研究」,《旅遊管理研究》,第一卷第一期,頁27-45。
英文部分
Afriat, S. N. (1972), “Efficiency Estimation of Production Functions,” International Economic Review, 13, 568-598.
Anderson, R. I., R. Fok, L. V. Zumpano and H. W. Elder(1998), “Measuring the Efficiency of Residential Real Estate Brokerage Firms,” Journal of Real Estate Research, 16, 139-158.
Anderson, R. I., R. Fok and J. Scott(2000), “Hotel Industry Efficiency: An Advanced Linear Programming Examination,” American Business Review,18, 40-48.
Anthony, N. R.(2006), “Productivity Growth in the Greek Banking Industry: A Non-Parametric Approach,” Journal of Applied Economics, 1, 119-134.
Balcombe, K., I. Fraser and J. H. Kim(2006), “Estimating Technical Efficiency of Australian Dairy Farms Using Alternative Frontier Methodologies,” Applied Economics, 38, 2221-2236.
Banker, R. D., A. Charnes and W. W. Cooper(1984), “Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis,” Management Science, 30, 1078-1092.
Barros, C. P.(2005), “Measuring Efficiency in the Hotel Sector,” Annals of Tourism Rearch, 32, 456-477.
Baum, T. and R. Mudambi (1995), “An Empirical Analysis of Oligopolistic Hotel Pricing,” Annals of Tourism Research, 22, 501-516.
Baumol, W. J., J. C. Panzar and R. D. Willig(1982), Contestable Markets and the Theory of Industry Structure, Harcourt Brace Jovanovich, New York.
Black, K.(1977), Business Statistic: Contemporary Decision Making, 2nd Edition,West Publishing Company, New York.
Boone, J.(2000), “Competitive Pressure: The Effects on Investments in Product and Process Innovation,” The RAND Journal of Economics, 31, 549-569.
Brickley, J. A., C. W. Smith and J. L. Zimmerman(2007), Managerial Economics and Organizational Architecture, 4th Edition, McGraw Hill, New York.
Charnes, A., W. W. Cooper and E. Rhodes(1978), “Measuring the Efficiency of Decision Making Units,” European Journal of Operational Research, 2, 429-444.
Cheng, T. W., K. L. Wang and C. C. Weng(2000), “ A Study of Technical Efficiencies of CPA Firms in Taiwan,” Review of Pacific Basin Financial Markets and Policies, 3, 27-44.
Chiang, W. E., M. H. Tsai and L. S. M. Wang(2004), “A DEA Evaluation of Taipei Hotels,” Annals of Tourism Research, 29, 712-715.
Chu, R.K.S. and T. Choi(2000), “An Importance-Performance Analysis of Hotel Selection Factors in the Hong Kong Hotel Industry:A Comparison of Business and Leisure Travellers,” Tourism Management, 21, 363-377.
Coelli, T., D. S. P. Rao and G. E. Battese(1998), An Introduction to Efficiency and Productivity Analysis, Kluwer Academic Publishers, Boston.
Cummins, J. D., R. M. Maria and H. Zi(2004), “The Effect of Organizational Structure on Efficiency: Evidence from the Spanish Insurance Industry,” Journal of Banking and Finance, 28, 3113-3150.
Dervaux, B., H. Leleu, H. Nogues and V. Valdmanis(2005), “Assessing French Nursing Home Efficiency: An Indirect Approach Via Budget-Constrained DEA Models,” Socio-Economic Planning Sciences, 40, 70-91.
Diana, T.(2006), “Benchmarking Airport Efficiency: An Application of Data Envelopment Analysis,” Air Traffic Control Quarterly, 14, 183-202.
Eaton, B. C. and D. F. Eaton(1995), Microeconomics, Englewood Cliffs, Prentice Hall, New Jersey.
Farrell, M. J.(1957), “ The Measurement of Productive Efficiency,” Journal of the Royal Statistical Society, 120, 253-290.
Fried, H. O., S. S. Schmidt and S. Yaisawarng(1999), “ Incorporating the Operating Environment into a Nonparametric Measure of Technical Efficiency,” Journal of Productivity Analysis, 12, 249-267.
Fried, H. O., C. A. K. Lovell, S. S. Schmidt and S. Yaisawarng(2002), “Accounting for Environmental Effects and Statistical Noise,” Journal of Productivity Analysis, 17, 157-174.
Greene, W. H.(1981), “On the Asymptotic Bias of the Ordinary Least Squares Estimator of the Tobit Model,” Econometrica, 49, 505-513.
Gu, J., X. Tao and T. Zhou(2008), “Evaluation and Analysis of Highway Transportation Efficiency Based on DEA,” Xiandai Jiaotong Jishu, 5, 69-72.
Hilmola, O. P.(2008), “Railway Efficiency Analysis from Larger Europe during the Period 1994-2003, ” International Journal of Operational Research, 3, 255-280.
Hwang, S. N. and T. Y. Chang(2003), “Using Data Envelopment Analysis to Measure Hotel Managerial Efficiency Change in Taiwan,” Tourism Management, 24, 357–369.
Johnes, J.(2006), “Data Envelopment Analysis and its Application to the Measurement of Efficiency in Higher Education,” Economics of Education Review, 25, 273-288.
Jones, N., B. Howcroft and L. Drake(1997), “The Use of Data Envelopment Analysis to Monitor Hotel Productive,” Progress in Tourism and Hospitality Research, 3, 119-127.
Kutner, M. H., C. J. Nachtsheim and J. Neter(2004), Applied Linear Regression Models, 4th Edition, McGraw Hill, New York.
Liu, F. H. F. and P. H. Wang(2007), “DEA Malmquist Productivity Measure: Taiwanese Semiconductor companies,” International Journal of Production Ecomnomics, 112, 367-379.
Lovell, C. A. K.(1993), “Production Frontiers and Productive Efficiency,” in The Measurement of Productive Efficiency: Techniques and Applications, edited by H. O. Fried, C. A. K. Lovell and S. S. Schmidt, Oxford University Press, New York, 3-67.
McCarty, T. A. and S. Yaisawarng(1993), “Technical Efficiency in New Jersey School Districts,” in The Measurement of Productive Efficiency: Techniques and Applications, edited by H. O. Fried, C. A. K. Lovell and S. S. Schmidt, Oxford University Press, New York, 271-287.
Morey, R. C. and D. A. Dittman(2003), “Evaluating a Hotel GM’s Performance,” Cornell Hotel and Restaurant Administration Quarterly, 44, 53-59.
Norman, M. and B. Stoker(1991), “Data Envelopment Analysis: The Assessment of Performance,” Chichester John Wiley, England, New York.
Perrigot, R., G. Cliquet and I. Piot-Lepetit(2009), “Plural Form Chain and Efficiency: Insights from the French Hotel Chains and the DEA Methodology,” European Management Journal, 27, 268-280.
Renold, D.(2004), “An Exploratory Investigation of Multiunit Restaurant Productivity Assessment Using Data Envelopment Analysis,” Journal of Travel and Tourism Marketing, 16, 1540-7306.
Shang, J. K., W. T. Hung and F. C. Wang(2008), “ Service Outsourcing and Hotel Performance: Three-Stage DEA Analysis,” Applied Economics Letters, 15, 1053-1057.
Shim, W.(2003), “Applying DEA Technique to Library Evaluation in Academic Research Libraries,” Library Trends, 51 ,312-332.
Thanassoulis, E.(2001), Introduction to the Theory and Application of Data Envelopment Analysis: A Foundation Text with Integrated Software, Kluwer Academic Publishers, Boston.
Tsaur, S. H.(2001), “The Operational Efficiency of International Tourist Hotels in Taiwan,” Asia Pacific Journal of Tourism Research, 6, 73-81.
Wang, K. L. and T. S. He(2006), “A Study of Technical Efficiency of International Tourist Hotels in Taiwan,” Tourism Management: New Research, 8, 211-224.
Wang, F. C., W. T. Hung, J. K. Shang(2006), “Measuring Pure Managerial Efficiency of International Tourist Hotels in Taiwan,” The Service Industries Journal, 26, 59-71.
Wang, K. L., Y. T. Tseng and C. C. Weng (2003), “A Study of Production Efficiencies of Integrated Securities Firms in Taiwan,” Applied Financial Economics, 13, 159-167.
Vitikainen, K., A. Street and M. Linna(2008), “Estimation of Hospital Efficiency—Do Different Definitions and Casemix Measures for Hospital Output Affect the Results?, ” Health Policy, 89, 149-159.
Vyt, D.(2008), “Retail Network Performance Evaluation: A DEA Approach Considering Retailers` Geomarketing, The International Review of Retail, Distribution and Consumer Research, 2, 235.
描述 碩士
國立政治大學
經濟研究所
95258022
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0952580221
資料類型 thesis
dc.contributor.advisor 王國樑zh_TW
dc.contributor.author (Authors) 楊承翰zh_TW
dc.creator (作者) 楊承翰zh_TW
dc.date (日期) 2008en_US
dc.date.accessioned 9-Apr-2010 17:53:26 (UTC+8)-
dc.date.available 9-Apr-2010 17:53:26 (UTC+8)-
dc.date.issued (上傳時間) 9-Apr-2010 17:53:26 (UTC+8)-
dc.identifier (Other Identifiers) G0952580221en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/38792-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經濟研究所zh_TW
dc.description (描述) 95258022zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 本文根據2001年至2007年的普查資料,採用三階段資料包絡分析法,針對台灣47家國際觀光旅館進行效率評估。DEA評估結果顯示,國際觀光旅館各項效率值皆存在顯著差異,且在產出不變下,平均可以減少48.89%的投入使用量,而無效率主要來自不適當的生產規模,多數國際觀光旅館規模無效率原因為產能未充分發揮;SFA迴歸評估結果顯示,業務集中度及旅客類型集中度愈高、市場集中度愈低、加入國際連鎖集團、於國內增設分館、位於風景區、旅館客房數愈少、其他費用比率愈高及無SARS事件影響,皆對管理效率有正向影響;2002年至2003年國際觀光旅館純技術效率呈現顯著負成長,2003年至2004年純技術效率則呈現顯著正成長。









關鍵詞:效率、三階段資料包絡分析法、隨機邊界分析法
zh_TW
dc.description.tableofcontents 緒論 1
第一節 研究背景與動機 1
第二節 研究方法與內容 3
第三節 章節架構 4
第二章 文獻回顧 6
第一節 效率評估方法演進 6
第二節 旅館業相關實證文獻 8
第三章 實證模型 14
第一節 DEA投入導向模型 14
第二節 SFA迴歸模型 16
第四章 資料說明與實證結果 18
第一節 資料說明 18
第二節 第一階段管理效率結果分析 22
第三節 第二階段SFA迴歸結果分析 25
第四節 第三階段管理效率結果分析 31
第五節 跨期管理效率比較 35
第五章 結論與建議 39
參考文獻 42




表目錄
表2-1:國內、外旅館業DEA相關實證文獻整理 10
表4-1:相關變數敘述統計量 22
表4-2:投入與產出變數相關係數表 23
表4-3:第一階段未調整前各種效率平均估計值 24
表4-4:各項投入差額SFA迴歸估計結果 30
表4-5:第三階段調整後各種效率平均估計值 31
表4-6:第一階段與第三階段生產規模比較 33
表4-7:第一階段與第三階段各項效率平均估計值比較 34
表4-8:2001-2007年第三階段技術、純技術與規模效率估計值 37
表4-9:第三階段純技術效率Wilcoxon等級和檢定結果 37











圖目錄
圖1-1:2001-2007年客房數、來台旅客數及稅前營業獲利率折線圖 2
圖1-2:2007年稅前營業獲利率次數分配圖 3
圖4-1:2001-2007年餐飲收入及客房收入佔總營收比率圖 28
圖4-2:2001-2007年客房住用數及國際旅客數折線圖 29
zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0952580221en_US
dc.subject (關鍵詞) 效率zh_TW
dc.subject (關鍵詞) 三階段資料包絡分析法zh_TW
dc.subject (關鍵詞) 隨機邊界分析法zh_TW
dc.title (題名) 台灣國際觀光旅館管理效率之探討-三階段資料包絡分析法之應用zh_TW
dc.title (題名) zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 中華民國九十年台灣地區國際觀光旅館營運分析報告(2001),交通部觀光局印行,台北。zh_TW
dc.relation.reference (參考文獻) 中華民國九十一年台灣地區國際觀光旅館營運分析報告(2002),交通部觀光局印行,台北。zh_TW
dc.relation.reference (參考文獻) 中華民國九十二年台灣地區國際觀光旅館營運分析報告(2003),交通部觀光局印行,台北。zh_TW
dc.relation.reference (參考文獻) 中華民國93年台灣地區國際觀光旅館營運分析報告(2004),交通部觀光局印行,台北。zh_TW
dc.relation.reference (參考文獻) 中華民國94年台灣地區國際觀光旅館營運分析報告(2005),交通部觀光局印行,台北。zh_TW
dc.relation.reference (參考文獻) 中華民國95年台灣地區國際觀光旅館營運分析報告(2006),交通部觀光局印行,台北。zh_TW
dc.relation.reference (參考文獻) 中華民國96年台灣地區國際觀光旅館營運分析報告(2007),交通部觀光局印行,台北。zh_TW
dc.relation.reference (參考文獻) 中文部份zh_TW
dc.relation.reference (參考文獻) 王斐青與尚瑞國(2004),「利潤中心制度與台灣地區國際觀光旅館經營效率:DEA 方法之應用」,《企業管理學報》,第六十一期,頁99-120。zh_TW
dc.relation.reference (參考文獻) 何太森(2003),「台灣國際觀光旅館技術效率之探討」,國立政治大學經zh_TW
dc.relation.reference (參考文獻) 濟研究所碩士論文。zh_TW
dc.relation.reference (參考文獻) 陳勁甫與黃秋閔(2001),「台北地區國際觀光旅館經營效率之研究」,《旅遊管理研究》,第一卷第一期,頁27-45。zh_TW
dc.relation.reference (參考文獻) 英文部分zh_TW
dc.relation.reference (參考文獻) Afriat, S. N. (1972), “Efficiency Estimation of Production Functions,” International Economic Review, 13, 568-598.zh_TW
dc.relation.reference (參考文獻) Anderson, R. I., R. Fok, L. V. Zumpano and H. W. Elder(1998), “Measuring the Efficiency of Residential Real Estate Brokerage Firms,” Journal of Real Estate Research, 16, 139-158.zh_TW
dc.relation.reference (參考文獻) Anderson, R. I., R. Fok and J. Scott(2000), “Hotel Industry Efficiency: An Advanced Linear Programming Examination,” American Business Review,18, 40-48.zh_TW
dc.relation.reference (參考文獻) Anthony, N. R.(2006), “Productivity Growth in the Greek Banking Industry: A Non-Parametric Approach,” Journal of Applied Economics, 1, 119-134.zh_TW
dc.relation.reference (參考文獻) Balcombe, K., I. Fraser and J. H. Kim(2006), “Estimating Technical Efficiency of Australian Dairy Farms Using Alternative Frontier Methodologies,” Applied Economics, 38, 2221-2236.zh_TW
dc.relation.reference (參考文獻) Banker, R. D., A. Charnes and W. W. Cooper(1984), “Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis,” Management Science, 30, 1078-1092.zh_TW
dc.relation.reference (參考文獻) Barros, C. P.(2005), “Measuring Efficiency in the Hotel Sector,” Annals of Tourism Rearch, 32, 456-477.zh_TW
dc.relation.reference (參考文獻) Baum, T. and R. Mudambi (1995), “An Empirical Analysis of Oligopolistic Hotel Pricing,” Annals of Tourism Research, 22, 501-516.zh_TW
dc.relation.reference (參考文獻) Baumol, W. J., J. C. Panzar and R. D. Willig(1982), Contestable Markets and the Theory of Industry Structure, Harcourt Brace Jovanovich, New York.zh_TW
dc.relation.reference (參考文獻) Black, K.(1977), Business Statistic: Contemporary Decision Making, 2nd Edition,West Publishing Company, New York.zh_TW
dc.relation.reference (參考文獻) Boone, J.(2000), “Competitive Pressure: The Effects on Investments in Product and Process Innovation,” The RAND Journal of Economics, 31, 549-569.zh_TW
dc.relation.reference (參考文獻) Brickley, J. A., C. W. Smith and J. L. Zimmerman(2007), Managerial Economics and Organizational Architecture, 4th Edition, McGraw Hill, New York.zh_TW
dc.relation.reference (參考文獻) Charnes, A., W. W. Cooper and E. Rhodes(1978), “Measuring the Efficiency of Decision Making Units,” European Journal of Operational Research, 2, 429-444.zh_TW
dc.relation.reference (參考文獻) Cheng, T. W., K. L. Wang and C. C. Weng(2000), “ A Study of Technical Efficiencies of CPA Firms in Taiwan,” Review of Pacific Basin Financial Markets and Policies, 3, 27-44.zh_TW
dc.relation.reference (參考文獻) Chiang, W. E., M. H. Tsai and L. S. M. Wang(2004), “A DEA Evaluation of Taipei Hotels,” Annals of Tourism Research, 29, 712-715.zh_TW
dc.relation.reference (參考文獻) Chu, R.K.S. and T. Choi(2000), “An Importance-Performance Analysis of Hotel Selection Factors in the Hong Kong Hotel Industry:A Comparison of Business and Leisure Travellers,” Tourism Management, 21, 363-377.zh_TW
dc.relation.reference (參考文獻) Coelli, T., D. S. P. Rao and G. E. Battese(1998), An Introduction to Efficiency and Productivity Analysis, Kluwer Academic Publishers, Boston.zh_TW
dc.relation.reference (參考文獻) Cummins, J. D., R. M. Maria and H. Zi(2004), “The Effect of Organizational Structure on Efficiency: Evidence from the Spanish Insurance Industry,” Journal of Banking and Finance, 28, 3113-3150.zh_TW
dc.relation.reference (參考文獻) Dervaux, B., H. Leleu, H. Nogues and V. Valdmanis(2005), “Assessing French Nursing Home Efficiency: An Indirect Approach Via Budget-Constrained DEA Models,” Socio-Economic Planning Sciences, 40, 70-91.zh_TW
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