| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 陳怡安 | zh_TW |
| dc.contributor.author (Authors) | Chen, Annie | en_US |
| dc.creator (作者) | 陳怡安 | zh_TW |
| dc.creator (作者) | Chen, Annie | en_US |
| dc.date (日期) | 2009 | en_US |
| dc.date.accessioned | 8-Dec-2010 01:59:11 (UTC+8) | - |
| dc.date.available | 8-Dec-2010 01:59:11 (UTC+8) | - |
| dc.date.issued (上傳時間) | 8-Dec-2010 01:59:11 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0097933013 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/49131 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 97933013 | zh_TW |
| dc.description (描述) | 98 | zh_TW |
| dc.description.abstract (摘要) | 發行美國雜誌國際中文版創業計畫 | zh_TW |
| dc.description.abstract (摘要) | TABLE OF CONTENTS 1 EXECUTIVE SUMMARY 1 1.1 OBJECTIVES 3 1.2 MISSION 3 1.3 KEY TO SUCCESS 4 2 COMPANY SUMMARY 4 2.1 COMPANY OWNERSHIP 4 2.2 COMPANY LOCATIONS AND FACILITIES 5 3 PRODUCTS 5 4 MARKET ANALYSIS SUMMARY 6 4.1 TAIWAN MAGAZINE MARKET 6 4.2 COMPETITORS 9 4.3 LUCKY IN TAIWAN 20 5 STRATEGY AND IMPLEMENTATION SUMMARY 23 5.1 SWOT ANALYSIS 24 5.2 MARKETING STRATEGY 25 5.3 SALES STRATEGY 29 5.4 SALES FORECAST 29 6 MANAGEMENT SUMMARY 30 6.1 MANAGEMENT TEAM 30 7 FINANCIAL PLAN 32 7.1 IMPORTANT ASSUMPTIONS 32 7.2 PROJECTED PROFIT AND LOSS 32 7.3 PROJECTED CASH FLOW 33 7.4 PROJECTED BALANCE SHEET 34 8 CONCLUSION 35 WORKS CITED 37 | - |
| dc.description.tableofcontents | TABLE OF CONTENTS 1 EXECUTIVE SUMMARY 1 1.1 OBJECTIVES 3 1.2 MISSION 3 1.3 KEY TO SUCCESS 4 2 COMPANY SUMMARY 4 2.1 COMPANY OWNERSHIP 4 2.2 COMPANY LOCATIONS AND FACILITIES 5 3 PRODUCTS 5 4 MARKET ANALYSIS SUMMARY 6 4.1 TAIWAN MAGAZINE MARKET 6 4.2 COMPETITORS 9 4.3 LUCKY IN TAIWAN 20 5 STRATEGY AND IMPLEMENTATION SUMMARY 23 5.1 SWOT ANALYSIS 24 5.2 MARKETING STRATEGY 25 5.3 SALES STRATEGY 29 5.4 SALES FORECAST 29 6 MANAGEMENT SUMMARY 30 6.1 MANAGEMENT TEAM 30 7 FINANCIAL PLAN 32 7.1 IMPORTANT ASSUMPTIONS 32 7.2 PROJECTED PROFIT AND LOSS 32 7.3 PROJECTED CASH FLOW 33 7.4 PROJECTED BALANCE SHEET 34 8 CONCLUSION 35 WORKS CITED 37 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097933013 | en_US |
| dc.subject (關鍵詞) | 雜誌 | zh_TW |
| dc.subject (關鍵詞) | 創業計畫 | zh_TW |
| dc.title (題名) | 發行美國雜誌國際中文版創業計畫 | zh_TW |
| dc.title (題名) | Business plan for publishing international Chinese edition of US magazine in Taiwan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | Works Cited | zh_TW |
| dc.relation.reference (參考文獻) | Condé Nast Publications . Mission Statement of Lucky . 29 March 2010. 30 June 2010 <http://www.condenastmediakit.com/luc/>. | zh_TW |
| dc.relation.reference (參考文獻) | Condé Nast Publications. Vogue Media Kit. 15 December 2009. 30 June 2010 <http://www.condenastmediakit.com/vog/>. | zh_TW |
| dc.relation.reference (參考文獻) | Cosmopolitan magazine. Cosmopolitan Media Kit. 30 June 2010 <http://www.cosmomediakit.com/r5/home.asp>. | zh_TW |
| dc.relation.reference (參考文獻) | Elle magazine. "Elle Media Kit." Elle magazine. 30 June 2010 <http://www.marieclairemk.com/r5/showkiosk.asp?listing_id=1735646&category_id=19143>. | zh_TW |
| dc.relation.reference (參考文獻) | Government Information Office, Republic of China. "Magazine Publications." 2009 Publication Annual. Government Information Office, Republic of China, 2009. | zh_TW |
| dc.relation.reference (參考文獻) | Harper`s Bazaar magazine. Mission Statement of Harper`s Bazaar. 30 June 2010 <http://www.harpersbazaarmediakit.com/r5/showkiosk.asp?listing_id=413514&category_id=27874>. | zh_TW |
| dc.relation.reference (參考文獻) | Lucky. Editor in Chief - Lucky magazine. 30 June 2010 <http://www.luckymag.com/services/presscenter/bios/KimFranceBio>. | zh_TW |
| dc.relation.reference (參考文獻) | Lucky magazine. Lucky . 30 June 2010. | zh_TW |
| dc.relation.reference (參考文獻) | Magazine Business Association of Taipei. 30 June 2010 <http://www.magazine.org.tw/Magazine>. | zh_TW |
| dc.relation.reference (參考文獻) | Marie Claire magazine. Mission Satement of Marie Claire. 30 June 2010 <http://www.marieclairemk.com/r5/showkiosk.asp?listing_id=1735646&category_id=19143> | zh_TW |
