| dc.contributor.advisor | 樓永堅<br>別蓮蒂 | zh_TW |
| dc.contributor.author (Authors) | 陳玉珊 | zh_TW |
| dc.contributor.author (Authors) | Chen, Yu Shan | en_US |
| dc.creator (作者) | 陳玉珊 | zh_TW |
| dc.creator (作者) | Chen, Yu Shan | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 7-Oct-2011 14:12:10 (UTC+8) | - |
| dc.date.available | 7-Oct-2011 14:12:10 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-Oct-2011 14:12:10 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0094355512 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/51479 | - |
| dc.description (描述) | 博士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 94355512 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | Since Higgins presented regulatory fit theory in 2000, over 200 studies have demonstrated that regulatory fit processes moderate both information processing and outcome responses substantially. However, scholars characterize regulatory fit diversely and manipulate the definition. Researchers have highlighted this issue and recommended further investigations to clarify regulatory fit heterogeneity, which is derived from two sources: conceptual viewpoints of regulatory fit and methods for regulatory fit induction (Aaker, 2006; Avnet, 2006; Cesario, 2008; Pham, 2009). This study decomposes manipulation heterogeneity for researching regulatory fit from the experimental methodology viewpoint. Rather than providing a summary of existing methods, this study proposes a critical moderator embedded in these techniques, which objectifies the regulatory fit concept using a calculable index. The proposed index can be used to predict the strength of the regulatory fit effect, and explain manipulation heterogeneity when researching regulatory fit. | en_US |
| dc.description.tableofcontents | ABSTRACT 1CONTENTS 3TABLES 6FIGURES 7CHAPTER 1 7INTRODUCTION 71.1 RESEARCH BACKGROUND AND STUDY PURPOSE 71.2 STANDPOINT OF THE CURRENT STUDY 81.2.1 Definition of Regulatory Fit 81.2.2 Regulatory Orientation and Self-Regulatory Strategies 81.2.3 Regulatory Forms 91.2.4 Core Concept of the Current Study 10CHAPTER 2 11LITERATURE REVIEW 112.1 OVERVIEW 112.2 BACKGROUND THEORIES 122.2.1 Self-Discrepancy Theory 132.2.2 Regulatory Focus Theory 132.3 REGULATORY FIT 162.3.1 Isolate Regulatory Fit from Goal Attainment 162.3.2 Isolate Regulatory Fit from Pleasure Mood 172.4 MANIPULATIONS OF REGULATORY FIT 172.4.1 Dividing Participants into Distinct Regulatory Groups 182.4.2 Manipulating Regulatory Strategies 192.5 REGULATORY FORMS 202.5.1 Pursuit and Maintenance of the Goal 212.5.2 Escape and Distance from the Anti-Goal 222.5.3 Corresponding Regulatory Strategies 222.6 COMMONLY USED MEASUREMENTS AND MANIPULATIONS 232.6.1 Commonly Used Measurements 232.6.2 Commonly Used Priming Techniques 322.6.3 Commonly Used Framing Techniques 352.7 MATCHING REGULATORY STRATEGIES WITH ORIENTATION 382.7.1 Theory of Similarity 392.7.2 Matching between Regulatory Orientation and Strategy 41CHAPTER 3 48METHOD 483.1 IDENTIFICATION OF STUDIES 483.1.1 Literatures Search 483.1.2 Inclusion Criteria 483.1.3 Studies Included in Current Study 543.2 OUTCOME VARIABLES AND EFFECT SIZE MEASURE 553.3.1 Outcome Variables 553.2.2 Unit of Analysis 573.2.3 To Calculate the Matching Discrepancy 583.3 PROCEDURES OF META-ANALYSIS 593.3.1 Meta-Regression 593.3.2 Comparison Model of Meta-Analysis 60CHAPTER 4 62RESULTS 624.1 DISTRIBUTION OF EFFECT SIZES 624.2 THE OVERALL REGULATORY FIT EFFECT 634.3 HYPOTHESIS TESTING 654.4 OTHER POSSIBLE PREDICTORS IN MANIPULATIONS 684.4.1 Promotion versus Prevention Group 684.4.2 Desired Goal versus Undesired Anti-Goal 69CHAPTER 5 71FURTHER ANALYSES 715.1 POSSIBLE PSEUDO-NEGATIVE OUTCOME 715.2 MEASURED ORIENTATION VERSUS MANIPULATED FOCUS 725.2.1 Usage Frequency of Measurements 725.2.2 Usage Frequency of Manipulations 735.3 MAESTRO EFFECT 745.4 MANIPULATION AND CONFOUNDING CHECKS 76CHAPTER 6 78CONCLUSIONS AND DISCUSSIONS 786.1 CONCLUSIONS 786.1.1 Manipulating and Knowing Regulatory Fit 786.1.2 Steps to Manipulate Regulatory Fit 796.1.3 Other Possible Predictors in Manipulations 806.2 FURTHER INSIGHTS AND ISSUES 816.2.1 An Issue of Multiple Goals 816.2.2 Measurements versus Manipulations 816.2.3 Manipulation Checks 836.3 SUGGESTIONS 836.3.1 Suggestions on Measurements 846.3.2 Suggestions on Priming Techniques 856.3.3 Suggestions on Framing Techniques 876.3.5 Possible Confusion in Manipulating Strategies 896.4 LIMITATIONS 91REFERENCE 93 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0094355512 | en_US |
| dc.subject (關鍵詞) | 調節焦點契合 | zh_TW |
| dc.subject (關鍵詞) | regulatory fit | en_US |
| dc.title (題名) | 調節焦點契合之後設分析 | zh_TW |
| dc.title (題名) | A meta-analysis of regulatory fit studies | en_US |
| dc.type (資料類型) | thesis | en |
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