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題名 部落旅遊案例研究─卡地布部落
Tribal tourism study – Katipul tribe case
作者 陳健立
Jerry Chen
貢獻者 吳文傑
Jack Wu
陳健立
Jerry Chen
關鍵詞 部落
旅遊
Tribal
Tourism
日期 2011
上傳時間 17-Apr-2012 09:13:19 (UTC+8)
參考文獻 1. “2007 Survey of Travel by R.O.C. Citizens”, Research report from Tourism Bureau, R.O.C.
2. Marketing Management. Rajiv Lal et al.
ISBN 007-124218-X
3. Inlrangan za temuwanmuwan. 曾建次主教著
ISBN 978-986-85333-2-5
4. 卑南族史 宋龍生著
ISBN 957-02-3143-2
5. Tribal Tourism Hand Book ANKA online resource
6. Business Plan for Running Hunter School Ray Huang
IMBA Master Thesis
7. KCDA “Ayawan” Mr. Chen, Cheng-Jung interview records.
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
95933025
100
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0095933025
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Jack Wuen_US
dc.contributor.author (Authors) 陳健立zh_TW
dc.contributor.author (Authors) Jerry Chenen_US
dc.creator (作者) 陳健立zh_TW
dc.creator (作者) Jerry Chenen_US
dc.date (日期) 2011en_US
dc.date.accessioned 17-Apr-2012 09:13:19 (UTC+8)-
dc.date.available 17-Apr-2012 09:13:19 (UTC+8)-
dc.date.issued (上傳時間) 17-Apr-2012 09:13:19 (UTC+8)-
dc.identifier (Other Identifiers) G0095933025en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/52754-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 95933025zh_TW
dc.description (描述) 100zh_TW
dc.description.tableofcontents 1. Katipul Tribal Tourism 1
2. Katipul Tribe – Culture and Society 4
2.1 The Tribes 4
2.2 Ancient Education and Male Club System 5
2.3 Governance and Families 6
2.4 Life Style and Arts 7
2.5 Major Ceremonies of Katipul Tribe 8
3. Tribal Tourism 10
3.1 Three Major Tourism Types 10
3.2 Tribal Tourism 10
4. Successful Tribal Tourism Samples 12
4.1 The Bulaubulau Aboriginal Village 12
4.2 The Dessert Safari in UAE 15
5. Katipul Tribal Tourism – Current Situation 18
5.1 Organization 18
5.2 Tour courses 20
5.3 Tourists 21
5.4 Marketing strategy 23
5.5 Financial status 24
5.6 Competition 26
6. Improvement Plan 29
6.1 Cost structure 29
6.2 Tour courses re-design 30
6.3 Marketing Strategy 35
6.4 Financial result estimation 37
7. Conclusion 42
8. Appendix and Reference List 44		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0095933025en_US
dc.subject (關鍵詞) 部落zh_TW
dc.subject (關鍵詞) 旅遊zh_TW
dc.subject (關鍵詞) Tribalen_US
dc.subject (關鍵詞) Tourismen_US
dc.title (題名) 部落旅遊案例研究─卡地布部落zh_TW
dc.title (題名) Tribal tourism study – Katipul tribe caseen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. “2007 Survey of Travel by R.O.C. Citizens”, Research report from Tourism Bureau, R.O.C.zh_TW
dc.relation.reference (參考文獻) 2. Marketing Management. Rajiv Lal et al.zh_TW
dc.relation.reference (參考文獻) ISBN 007-124218-Xzh_TW
dc.relation.reference (參考文獻) 3. Inlrangan za temuwanmuwan. 曾建次主教著zh_TW
dc.relation.reference (參考文獻) ISBN 978-986-85333-2-5zh_TW
dc.relation.reference (參考文獻) 4. 卑南族史 宋龍生著zh_TW
dc.relation.reference (參考文獻) ISBN 957-02-3143-2zh_TW
dc.relation.reference (參考文獻) 5. Tribal Tourism Hand Book ANKA online resourcezh_TW
dc.relation.reference (參考文獻) 6. Business Plan for Running Hunter School Ray Huangzh_TW
dc.relation.reference (參考文獻) IMBA Master Thesiszh_TW
dc.relation.reference (參考文獻) 7. KCDA “Ayawan” Mr. Chen, Cheng-Jung interview records.zh_TW