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題名 廠商選擇產品創新策略之影響因素 —以台灣B2B製造業為例
The Determinants of Making Product Innovation Strategies - An Empirical Study of Taiwan B2B Manufacturing Industry
作者 王威林
貢獻者 許牧彥
王威林
關鍵詞 產品創新
快速追隨者
聚焦利基
低破式創新
創新策略
Product Innovation
Fast Second
Focus
Disruptive Innovation
Innovation Strategy
日期 2012
上傳時間 2-Sep-2013 15:33:35 (UTC+8)
摘要 本研究目的為探討B2B廠商選擇產品創新策略的影響因素，運用迴歸模型進行實證分析，第一階段先探討會進行產品創新的B2B廠商具有何種特性，以及產業特性、廠商特性與產品創新之關係；第二階段則探討廠商進行快速跟隨者(Fast Second)、聚焦利基(Focus)與低破式(Disruptive)三種產品創新策略之影響因素，包括產業特性、廠商特性與廠商創新策略，希望透過兩階段的比較，釐清外在環境與內在條件如何分別影響廠商選擇產品創新決策因素。本研究利用國科會企劃處2007年「台灣地區第二次產業創新活動調查研究」資料庫，選擇台灣地區B2B製造業廠商為研究對象，第一階段採用Logit迴歸模型進行實證分析，第二階段則以Logit模型以及Heckman模型進行實證，希望透過Heckman二階段模型修正「樣本自我選擇偏誤」(self-selection bias)發生之可能性，而對於B2B製造業廠商，實證結果發現：

一、廠商規模、市場廣度對廠商進行產品創新有正向影響，而產品加值鏈區段、廠齡與高科技產業廠商對於廠商進行產品創新則無顯著影響。
二、在有進行產品創新的廠商中，產品加值鏈區段、廠商規模以及擁有自有品牌，對廠商進行三種產品創新策略皆有正向影響。
三、採行快速追隨者策略的廠商，較會追求先行者優勢，而採行聚焦利基與低破式策略的廠商則較不會追求先行者優勢。
四、拓展產品線對廠商的重要性與採行聚焦利基、低破式策略有正向影響。
五、有內部自主研發活動、新產品行銷活動的廠商，與採用低破式策略具有正向影響；而與顧客協同合作、追求既有市場佔有率與利用智財權作為獲利方式的廠商，對於低破式策略則有負向影響。
The main purpose of this research is to discussion factors affecting B2B firms’ product innovation strategy choices by applying regression for practical case analysis. The first section illustrates the characteristics of a B2B firms that performs production innovation as well as the relationship between the industry characteristics, firm characteristics and production innovation. The second section will discuss the factors affecting product innovation strategies such as fast second, focus and disruption in relations to industry characteristics, firm characteristics and innovation strategy of the firm. By applying such two-step comparison, this research aims to find out how external and internal factors affect a firm’s production innovation choices.

This research uses National Science Council Planning Division’s database from 2007, “Taiwan Technological Innovation Survey” with focuses on Taiwan’s B2B firm as research targets. Logit regression is used for case analysis followed by Heckman regression in hopes to correct self-selection bias. The following conclusion is made:

1. The position of value added chain, firm size, market scope have positive correlation with product innovation. B2C firms has negative correlation with product innovation. Firm age and Hi-tech industry firms don’t have significant correlation with product innovation.
2. The position of value added chain, firm sized and independently owned brand have positive correlation with disruptive innovation.
3. Firms that choose to follow the second fast strategy are more likely to pursuit first mover advantage, while firms that choose focus and disruption would not.

4. Extension of product line is important and has a positive impact on firms that perform focus and disruption
5. Firms that perform Internal RD Activities, marketing activity of the innovative product will be positively impacted by choosing disruption while firms that thrive on Collaborative with customers, market share of existing product, and Intellectual Property Rights will be negatively impacted by choosing disruption
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描述 碩士
國立政治大學
科技管理研究所
100359001
101
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100359001
資料類型 thesis
dc.contributor.advisor 許牧彥zh_TW
dc.contributor.author (Authors) 王威林zh_TW
dc.creator (作者) 王威林zh_TW
dc.date (日期) 2012en_US
dc.date.accessioned 2-Sep-2013 15:33:35 (UTC+8)-
dc.date.available 2-Sep-2013 15:33:35 (UTC+8)-
dc.date.issued (上傳時間) 2-Sep-2013 15:33:35 (UTC+8)-
dc.identifier (Other Identifiers) G0100359001en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/59269-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 科技管理研究所zh_TW
dc.description (描述) 100359001zh_TW
dc.description (描述) 101zh_TW
dc.description.abstract (摘要) 本研究目的為探討B2B廠商選擇產品創新策略的影響因素，運用迴歸模型進行實證分析，第一階段先探討會進行產品創新的B2B廠商具有何種特性，以及產業特性、廠商特性與產品創新之關係；第二階段則探討廠商進行快速跟隨者(Fast Second)、聚焦利基(Focus)與低破式(Disruptive)三種產品創新策略之影響因素，包括產業特性、廠商特性與廠商創新策略，希望透過兩階段的比較，釐清外在環境與內在條件如何分別影響廠商選擇產品創新決策因素。本研究利用國科會企劃處2007年「台灣地區第二次產業創新活動調查研究」資料庫，選擇台灣地區B2B製造業廠商為研究對象，第一階段採用Logit迴歸模型進行實證分析，第二階段則以Logit模型以及Heckman模型進行實證，希望透過Heckman二階段模型修正「樣本自我選擇偏誤」(self-selection bias)發生之可能性，而對於B2B製造業廠商，實證結果發現：

一、廠商規模、市場廣度對廠商進行產品創新有正向影響，而產品加值鏈區段、廠齡與高科技產業廠商對於廠商進行產品創新則無顯著影響。
二、在有進行產品創新的廠商中，產品加值鏈區段、廠商規模以及擁有自有品牌，對廠商進行三種產品創新策略皆有正向影響。
三、採行快速追隨者策略的廠商，較會追求先行者優勢，而採行聚焦利基與低破式策略的廠商則較不會追求先行者優勢。
四、拓展產品線對廠商的重要性與採行聚焦利基、低破式策略有正向影響。
五、有內部自主研發活動、新產品行銷活動的廠商，與採用低破式策略具有正向影響；而與顧客協同合作、追求既有市場佔有率與利用智財權作為獲利方式的廠商，對於低破式策略則有負向影響。		zh_TW
dc.description.abstract (摘要) The main purpose of this research is to discussion factors affecting B2B firms’ product innovation strategy choices by applying regression for practical case analysis. The first section illustrates the characteristics of a B2B firms that performs production innovation as well as the relationship between the industry characteristics, firm characteristics and production innovation. The second section will discuss the factors affecting product innovation strategies such as fast second, focus and disruption in relations to industry characteristics, firm characteristics and innovation strategy of the firm. By applying such two-step comparison, this research aims to find out how external and internal factors affect a firm’s production innovation choices.

This research uses National Science Council Planning Division’s database from 2007, “Taiwan Technological Innovation Survey” with focuses on Taiwan’s B2B firm as research targets. Logit regression is used for case analysis followed by Heckman regression in hopes to correct self-selection bias. The following conclusion is made:

1. The position of value added chain, firm size, market scope have positive correlation with product innovation. B2C firms has negative correlation with product innovation. Firm age and Hi-tech industry firms don’t have significant correlation with product innovation.
2. The position of value added chain, firm sized and independently owned brand have positive correlation with disruptive innovation.
3. Firms that choose to follow the second fast strategy are more likely to pursuit first mover advantage, while firms that choose focus and disruption would not.

4. Extension of product line is important and has a positive impact on firms that perform focus and disruption
5. Firms that perform Internal RD Activities, marketing activity of the innovative product will be positively impacted by choosing disruption while firms that thrive on Collaborative with customers, market share of existing product, and Intellectual Property Rights will be negatively impacted by choosing disruption		en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 4
第三節 研究定位與流程 5
第二章 文獻探討 7
第一節 產品創新 7
壹、 產品創新定義 8
貳、 產品創新類型 9
第二節 產品創新的策略 15
壹、 產品創新策略的定義 15
貳、 快速追隨者策略 17
參、 聚焦利基策略 19
肆、 低破式創新策略 21
伍、 三種產品創新策略的比較 24
第三節 產品創新類型與廠商特質的關係 25
壹、 廠商規模與產品創新 25
貳、 市場特性與產品創新 26
參、 組織特性與產品創新 28
肆、 協同合作與產品創新 29
第三章 研究方法 30
第一節 研究架構 31
第二節 假設命題 33
壹、 廠商進行產品創新之影響因素 33
貳、 廠商進行三種產品創新模式之影響因素 35
第三節 資料來源與樣本結構 43
壹、 台灣地區第二次產業創新活動調查 43
貳、 本研究樣本來源 44
參、 樣本結構分析 46
第四節 資料分析方法 52
第五節 研究變數定義 54
壹、 第一階段實證模型 54
貳、 第二階段實證模型 56
第六節 研究限制 62
壹、 問卷問題之單調性 62
貳、 受訪者回答問題之精準度 62
參、 變數與模型選擇之限制 62
肆、 資料之同時性 62
第四章 實證結果與分析 63
第一節 第一階段模型變數之敘述統計 63
第二節 產品創新影響因素之迴歸分析 65
壹、 迴歸分析結果 65
貳、 實證結果討論 66
第三節 廠商獲利方式分析 68
壹、 KMO與Bartlett球型檢定 68
貳、 因素分析結果 69
第四節 第二階段模型變數之敘述統計 71
第五節 產品創新策略影響因素之迴歸分析 74
壹、 迴歸分析結果 74
貳、 實證結果討論 82
第五章 結論與建議 91
第一節 研究結論 91
壹、 B2B製造業廠商與產品創新之關係 91
貳、 B2B製造業廠商與三種產品創新策略之關係 93
第二節 研究建議 96
壹、 實務上之建議 96
貳、 後續研究之建議 97
參考文獻 98
附錄 106
附錄一、問卷內容 106		zh_TW
dc.format.extent 4081421 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100359001en_US
dc.subject (關鍵詞) 產品創新zh_TW
dc.subject (關鍵詞) 快速追隨者zh_TW
dc.subject (關鍵詞) 聚焦利基zh_TW
dc.subject (關鍵詞) 低破式創新zh_TW
dc.subject (關鍵詞) 創新策略zh_TW
dc.subject (關鍵詞) Product Innovationen_US
dc.subject (關鍵詞) Fast Seconden_US
dc.subject (關鍵詞) Focusen_US
dc.subject (關鍵詞) Disruptive Innovationen_US
dc.subject (關鍵詞) Innovation Strategyen_US
dc.title (題名) 廠商選擇產品創新策略之影響因素 —以台灣B2B製造業為例zh_TW
dc.title (題名) The Determinants of Making Product Innovation Strategies - An Empirical Study of Taiwan B2B Manufacturing Industryen_US
dc.type (資料類型) thesisen
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