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| 2024-04 |
Balanced or imbalanced, that is the question: The effect of R&D/marketing power structure on new product development time |
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| 2022-01 |
為台灣量身打造CSR策略實戰守則 |
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| 2019-07 |
The Effects of Logo Frame Design on Brand Extensions |
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| 2018-10 |
Free the Brand: How a Logo Frame Influences the Potentiality of Brand Extensions |
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| 2017-10 |
Exploring the Flow Experience in the Virtual World by the Auto-driving Method |
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| 2017 |
Reviewing Regulatory Focus Based on Four Regulatory Forms |
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| 2015-12 |
The effects of hedonic and utilitarian bidding values on e-auction behavior |
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| 2015-01 |
Customer`s perceived value of waiting time for service events |
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| 2014-01 |
ConvenienceProbe: A phone-based system for retail trade-area analysis |
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| 2013-07 |
Brand power index - using principal component analysis |
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| 2012-07 |
領導者特質、企業文化與品牌個性間之關係初探--長期歷史觀點 |
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| 2012 |
The Influences of Price Dispersion and the Manufacturer`s Suggested Price on Consumers` Boundaries of Acceptable Price: Expected Price as a Mediator |
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| 2012 |
領導者特質、企業文化與品牌個性間之關係初探─長期歷史觀點 |
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| 2011-12 |
廣告量對品牌態度與購買率之長期影響 |
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| 2011-01 |
Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity |
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| 2011 |
Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge |
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| 2011 |
Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions. |
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| 2009-04 |
贈品促銷深度對贈品組合評價影響之研究 |
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| 2009 |
The Values and Lifestyles of Prior Mature Chinese Consumers |
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| 2009 |
A Research of the Effect of Gift Promotion and Its Spillover Effect |
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| 2007-11 |
Acculturation Experiences of Taiwanese Students During Exchanges in the United States |
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| 2007-10 |
Effects of Brand-to-brand Similarity and Brand-to-attribute Similarity on Brand Extension Evaluation |
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| 2006 |
THE DETERMINANTS OF CUSTOMER LOYALTY: AN ANALYSIS OF INTANGIBILE FACTORS IN THREE SERVICE INDUSTRIES |
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| 2006 |
Building Marketing Strategies for State-Owned Enterprises against Private Ones Based on the Perspectives of Customer Satisfaction and Service Quality |
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