CHIA-LIN LEE
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| Date | Title | Type | Full Text |
|---|---|---|---|
| 2017-10 | Examining the impact of co-branding service failures on consumer evaluations | article | pdf(327) |
| 2017-08 | Examining the impact of co-branding service failures on consumer evaluations | article | pdf(395) |
| 2017-07 | The Impact of Consumer Evaluation on the Cause-Related Marketing | article | pdf(383) |
| 2016-10 | The impact of product involvement on reciprocal effect in co-branding | article | web page(750) |
| 2016-09 | 服務設計、品牌體驗與體驗價值間之關係研究 | article | pdf(676) |
| 2016-08 | Co-branding partner selection: The importance of belief revision | article | web page(673) |
| 2014-12 | Is Co-branding A Double-edged Sword for Brand Partners? | article | pdf(546) |
| 2014-01 | Could Co-Branding be a Double-Edged Sword for Brand Partners? | article | web page(1016) |
| 2012 | 雙品牌下服務失敗的外溢效果---建模與分析 | report | pdf(229) |
| 2010 | 雙品牌下消費者基礎的品牌權益---一個特定的態度性衡量 | report | pdf(555) |
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