| 2006-10 |
體驗行銷之應用研究-以ESPN行銷SBL為例 |
conference |
|
| 2006 |
Evolution from Foods Products to Services Products in T-commerce ：A Case Study of Eastern Home Shopping Network in Taiwan |
conference |
|
| 2004-10 |
品牌發展：品牌行銷系統觀點 |
article |
pdf(2152) |
| 2004-01 |
苑裡藺草編織文化暨視覺形象設計之研究 |
article |
pdf(1780) |
| 2003-06 |
電業自由化民營化下臺電整體溝通策略之研究 |
article |
|
| 2003-05 |
企業網路謠言之危機管理策略研究--消費者行為的觀點 |
conference |
|
| 2003-05 |
比較廣告資訊揭露完整程度與不正競爭相關問題研究 |
conference |
|
| 2002-05 |
生鮮食品便利商店消費行為與商店形象之研究 |
conference |
|
| 1998-01 |
廣告策略之探研－－系統建構觀點 |
article |
說明頁(810) |
| 1998-01 |
廣告策略之探研--系統建構觀點 |
article |
pdf(3560)pdf(1224) |
| 1997 |
Empirical Study on Human Resources Management of International Joint Ventures |
conference |
|
| 1996-10 |
競爭分析與競爭智慧 : 技術、系統與個案研究 |
book/chapter |
說明頁(1391) |
| 1996-09 |
廣播電台行銷策略與規劃 |
article |
|
| 1996-07 |
「廣告理性訴求策略」之策略分析 |
article |
pdf(2813) |
| 1996-05 |
整合行銷傳播之應用:觀念與問題 |
article |
pdf(1320) |
| 1996 |
CIES:A Knowledge-Based Approach to Monitoring Competitive Dymamic |
conference |
|
| 1996 |
「廣告理性訴求策略」之策略分析 |
conference |
|
| 1995-06 |
提昇廣告品質 追求感性訴求 |
article |
|
| 1995-05 |
台灣「廣告品質」之問題試析 |
article |
pdf(817) |
| 1995-01 |
「廣告感性訴求策略」之策略分析 |
article |
pdf(5270) |
| 1995 |
Office Productivity and Office Automation |
conference |
|
| 1995 |
International Joint Ventures Management:A Critical Success Factors Approach |
conference |
|
| 1994-07 |
國際比較廣告規範之研究 |
article |
pdf(1543) |
| 1994-03 |
產業廣告：企業對企業之廣告[評Charles H. Patti Steven W. Harteley & Susan L. Kennedy, ?Business to Business Advertising:A Marketing Management Approach?] |
article |
pdf(1165) |
| 1994 |
「廣告感性訴求策略」之策略分析 |
conference |
|
