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| 2021-06 |
Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent |
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| 2021-04 |
Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition |
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| 2020-06 |
Industry Performance Appraisal Using Improved MCDM for Next Generation of Taiwan |
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| 2019-08 |
Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement |
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| 2019-03 |
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| 2019 |
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive |
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| 2018-08 |
Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations |
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| 2017-12 |
Humanizing brands: An examination of the psychological process of anthropomorphism and its effects on consumer responses |
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| 2016-08 |
Self-categorization process in sport: An examination of the "Linsanity" phenomenon in Taiwan |
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| 2015-08 |
Would you be my friend? An examination of global marketers` brand personification strategies in social media |
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| 2012-05 |
What’s in a tweet? Foreign correspondents’ use of social media |
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