學術產出-期刊論文

Showing 1-16 of 16 、
日期 題名 類型 全文
2025-06 Designing AI Agents for New Product Endorsement: Do Human-Like or Cartoon-Like AI-Generated Endorsers Evoke More Positive Ad Engagement from Consumers? article 說明頁(260)
2024-07 Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products article 說明頁(595)
2024-03 It’s All about Timing: Captive Targeting through Mobile Ads article 說明頁(446)
2023-04 Systematic Differences in Online Reviews of Hotel Services between Business and Leisure Travelers article 說明頁(721)
2023-02 Does language shape the mind? Linguistic fluency and perception of service quality article 說明頁(610)
2023-02 Can we serve both God and Money? The role of indirect appeal and its limitation article 說明頁(498)
2023-01 How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations article 說明頁(716)
2021-02 The Adoption of AI Service Robots: A Comparison between Credence and Experience Service Settings article pdf(552)
2020-12 Advertising on Mobile Apps Vs. Mobile Web: Which is Better for Ad Recognition and Willingness to Buy New Products? article pdf(536)
2020-01 Advertising on Mobile Apps Versus the Mobile Web : Which Delivers Better Advertisement Recognition and Willingness to Buy? article 說明頁(954)
2019-05 Adoption of digital devices for children education: Korean case article pdf(498)
2018-08 A New Direction for South Korean Universities in the Age of Low Birth Rates and Low Retention Rate - The Importance of Social Relationships article
2018-04 Identifying `Selling Points` of Australia as a Product: Destination Marketing through the Market Segmentation Approach article
2018-03 How to Overcome Mobile Addiction? Leisure Activities and Life-Satisfaction article 說明頁(728)
2018-02 How has Chinese Perception toward South Korea Changed After THAAD? Implications to Korean Tourism Industry and Marketing Channels article
2018-02 Motivating Chinese Consumers to Revisit Korea: Moderating Effect of Mobile Usage article 說明頁(745)
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