| 2025-06 |
Designing AI Agents for New Product Endorsement: Do Human-Like or Cartoon-Like AI-Generated Endorsers Evoke More Positive Ad Engagement from Consumers? |
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| 2024-07 |
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products |
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| 2024-03 |
It’s All about Timing: Captive Targeting through Mobile Ads |
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| 2023-04 |
Systematic Differences in Online Reviews of Hotel Services between Business and Leisure Travelers |
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| 2023-02 |
Does language shape the mind? Linguistic fluency and perception of service quality |
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| 2023-02 |
Can we serve both God and Money? The role of indirect appeal and its limitation |
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| 2023-01 |
How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations |
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| 2021-02 |
The Adoption of AI Service Robots: A Comparison between Credence and Experience Service Settings |
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| 2020-12 |
Advertising on Mobile Apps Vs. Mobile Web: Which is Better for Ad Recognition and Willingness to Buy New Products? |
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| 2020-01 |
Advertising on Mobile Apps Versus the Mobile Web : Which Delivers Better Advertisement Recognition and Willingness to Buy? |
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| 2019-05 |
Adoption of digital devices for children education: Korean case |
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| 2018-08 |
A New Direction for South Korean Universities in the Age of Low Birth Rates and Low Retention Rate - The Importance of Social Relationships |
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| 2018-04 |
Identifying `Selling Points` of Australia as a Product: Destination Marketing through the Market Segmentation Approach |
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| 2018-03 |
How to Overcome Mobile Addiction? Leisure Activities and Life-Satisfaction |
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| 2018-02 |
How has Chinese Perception toward South Korea Changed After THAAD? Implications to Korean Tourism Industry and Marketing Channels |
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| 2018-02 |
Motivating Chinese Consumers to Revisit Korea: Moderating Effect of Mobile Usage |
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