SUNG JUN PARK - Social Network

SUNG JUN PARK (32)
2024-08 Shaping Consumer Perception of Healthcare Service Robots: The Role of Tangible Design
2024-07 Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products
2024-03 It’s All about Timing: Captive Targeting through Mobile Ads
2024-02 Embracing Green: Luxury Brands’ Advertising for Electric Vehicles
2024-02 Virtual Influencers: Does Self-Image Congruence with Consumers Matter?
2024-02 Meta-analysis: Consumer Adoption of Artificial Intelligence and the Internet of Things (AIoT)
2023-08 Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement
2023-07 The Role of Subjective Knowledge and Financial Self-efficacy in Millenials’ Adoptions of WealthTech: an abstract
2023-04 Systematic Differences in Online Reviews of Hotel Services between Business and Leisure Travelers
2023-02 Can we serve both God and Money? The role of indirect appeal and its limitation
2023-02 Does language shape the mind? Linguistic fluency and perception of service quality
2023-01 How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations
2022-12 A Sense of Belonging in Tourist Behavior: Cross-cultural Differences between East and West
2022-08 AI and IoT: A Meta-analysis of Consumers＇ Adoption of Emerging Technologies
2022-08 Consumers’ Interactions with Virtual Conversational Agents: The Mediating Role of Perceived Humanlikeness
2022-06 Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic
2021-08 Do we Trust AI-based services using Chatbots? The role of Anthropomorphic Design
2021-02 The Adoption of AI Service Robots: A Comparison between Credence and Experience Service Settings
2020-12 Advertising on Mobile Apps Vs. Mobile Web: Which is Better for Ad Recognition and Willingness to Buy New Products?
2020-09 Overcoming Mobile Addiction through Enhancing Life-satisfaction
2020-08 The Shift from Human Service Providers to AI Service Robots
2020-01 Advertising on Mobile Apps Versus the Mobile Web : Which Delivers Better Advertisement Recognition and Willingness to Buy?
2019-05 Adoption of digital devices for children education: Korean case
2018-08 A New Direction for South Korean Universities in the Age of Low Birth Rates and Low Retention Rate - The Importance of Social Relationships
2018-08 Deservingness and Consumers` Pro-social Behaviors
2018-04 Identifying `Selling Points` of Australia as a Product: Destination Marketing through the Market Segmentation Approach
2018-03 How to Overcome Mobile Addiction? Leisure Activities and Life-Satisfaction
2018-02 How has Chinese Perception toward South Korea Changed After THAAD? Implications to Korean Tourism Industry and Marketing Channels
2018-02 Motivating Chinese Consumers to Revisit Korea: Moderating Effect of Mobile Usage
2017-08 Digital Self and Personalized Ads on Social Network Sites
2016-01 Does Suspense Spur Or Hamper Consumer Creativity?
2015-05 A Case Study on SK Happy Narae – the Largest Social Enterprise in South Korea

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