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Browsing by Author 張郁敏


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Showing results 11 to 30 of 67 < previous   next >
DateTitleAuthor(s)
14-Feb-2022Media multitasking and mood management: The positive and negative mediation effects of entertainment and flow on mood repair張郁敏; Chang, Yuhmiin
29-May-2023Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load張郁敏; Chang, Yuhmiin; Thorson, Esther
7-Mar-2019O2O決策動機與行為戴敬庭; Tai, Ching-Ting
22-Aug-2016O2O消費的使用與滿足和科技接受整合模式——以線上買票，線下觀影為例區谷怡
8-Mar-2013Online and Offline Health Information Search Behavior among College Students: A Media Priority Study張郁敏
24-Jul-2018Perceived message consistency: Explicating how brand messages being processed across multiple online media張郁敏; Chang, Yuhmiin
17-Feb-2023Predictors of Covid Knowledge, Public Health Compliance, and Vaccine Intent in the US, South Korea, Taiwan, and India張郁敏
6-Dec-2013Television and Web advertising synergies張郁敏; Chang, Yuhmiin
8-May-2017The influence of media multitasking on the impulse to buy: A moderated mediation modelChang, Yuhmiin; 張郁敏
15-Dec-2016Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking BehaviorChang, Yuhmiin; 張郁敏
9-Mar-2023Z 世代音樂名人與創作型音樂人代言廣告之品牌效果初探李雯蒨
24-Jun-2022Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果張郁敏; Chang, Yuhmiin
14-Feb-2022Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果張郁敏; Chang, Yuhmiin
6-Jul-2023不只是收藏品！非同質化代幣（NFT）究竟是曇花一現還是改變行銷規則的秘密武器？探究心理、社會和科技需求如何影響消費者態度和行爲楊佳欣; Yang, Chia-Hsin
1-May-2015不同產品類別之品牌App內容分析研究黃薰穎; Huang, Hsun Ying
17-Jan-2014什麼樣的科學新聞內容會受新聞媒體青睞？ 報紙與電視科學新聞媒體顯著性之決定因素初探張郁敏; Chang, Yuh-Miin
16-Jan-2014什麼樣的科學新聞內容會受新聞媒體青睞？報紙與電視科學新聞媒體顯著性之決定因素初探張郁敏; Chang, Yuhmiin
6-Dec-2013你搞懂整合行銷傳播了嗎？看Tom Duncan所謂的IMC張郁敏; Chang, Yuhmiin
19-Dec-2016你搞懂整合行銷傳播了嗎？看Tom Duncan所謂的IMC張郁敏
31-May-2010品牌年輕化與非目標市場效果張郁敏
Showing results 11 to 30 of 67 < previous   next >