Browsing by Author 邱志聖


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DateTitleAuthor(s)
6-Oct-2010Channel Negotiation Behaviors: The Moderating Effects of Mutual Dependence邱志聖
5-Oct-2018Clone Notebook PC的行銷通路策略 : 以交易成本為理論基礎李庸之
12-Jul-2017Consumer choice of multichannel shopping The effects of relationship investment and online store preference邱志聖; Chiou, Jyh-Shen;Chou, Szu-Yu;Shen, George Chung-Chi
25-Nov-2014A Contingency Framework of Statisfaction Formation邱志聖; Chiou,Jyh-Shen
7-Nov-2018The credibility and attribution of online reviews Differences between high and low product knowledge consumersChiou, Jyh-Shen; 邱志聖; Hsiao, Cheng-Chieh; Chiu, Tien-Yi
11-Jan-2009Cross-Cultural Examinations of the Comprehensibility,Preference,and Meaning of Different Social Oriented Focus邱志聖
3-Dec-2008Diffusion of A new Product in Individualistic Versus Collectivist Cultural Contexts:Implications for International Marketing邱志聖; Chiou,Jyh-Shen
3-Dec-2008Does Customer Knowledge Affect How Loyalty is Formed?Chiou,Jyh-Shen;Cornelia Droge;Sangphet Hanvanich; 邱志聖
2-Sep-2015Does Snobbish Service Generate Better Sales? The Case of Luxury GoodsChiou, Jyh-Shen;Huang, Chien-Yi; 邱志聖
22-Dec-2018Does snobbish service generate better sales? The case of luxury goodsChiou, Jyh-Shen; 邱志聖; Hsiao, Cheng-Chieh
3-Dec-2008The Effect of Franchisor`s Communication Service Assistance and Competitive Advantage on Franchisee`s Intention to Remain in the Franchise System邱志聖; Chiou,Jyh-Shen; Hsieh,Chia-Hung ; Yang,Ching-Hsien
28-Jun-2017Effective marketing communication via social networking site: The moderating role of the social tie邱志聖; Shen, George Chung-Chi;Chiou, Jyh-Shen;Hsiao, Chih-Hui;Wang, Chun-Hsien;Li, Hsin-Ni
3-Dec-2008The effectiveness of different advertising message appeals in the Eastern emerging society: using Taiwanese TV commercials as an example邱志聖; Chiou,Jyh-Shen
6-Oct-2010The Effectiveness of Different Advertising Message Appeals: An Analysis of Taiwanese TV Commercials邱志聖
11-Jan-2009The Effectiveness of Different Advertising Message Appeals:An Analysis of Taiwanese TV Commercials邱志聖
8-Jul-2014The Effects of Standardization and Trust on Franchisee’s Performance and Satisfaction: A Study on Franchise Systems in the Growth Stage邱志聖; Chiou, Jyh-Shen ; Droge, Cornelia
25-Nov-2014The Effects of Artist Adoration and Perceived Risk of Getting Caught on Attitude and Intention to Pirate Music in the United States and Taiwan邱志聖; Chiou,Jyh-Shen;Cheng,Hsiao-I;Huang,Chien-Yi
3-Dec-2008The Effects of Attitude,Subjective Norm,and Perceived Behavioral Control on Consumers` Purchase Intention:The Moderating Effects of Product Knowledge and Attention to Social Comparison Information邱志聖; Chiou,Jyh-Shen
3-Dec-2008The effects of satisfaction, opportunism, and asset specificity on consumers` loyalty intention toward internet portal sites邱志聖; Chiou,Jyh‐Shen;Shen,Chung‐Chi
25-May-2020Electronic Integration and Capability Widening for OEM Suppliers: The Influence of Supplier Innovativeness and Product Modularity譚丹琪; Tan, Danchi; 蕭丞傑; Hsiao, Cheng-Chieh; 邱志聖; Chiou, Jyh-Shen