Showing results 1 to 20 of 53
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| Date | Title | Author(s) |
| 5-Sep-2019 | 5G通訊技術影響趨勢與惠普HP Inc.電腦未來醫療場域應用探討 — 以策略行銷4C架構理論分析 | 田博鈞; Tien, Po-Chun |
| 1-Nov-2021 | AI交通分析產品研發廠商之4C策略行銷分析-以C公司為例 | 李湘君; Lee, Hsiang-Chun |
| 24-Jul-2018 | Always trust in old friends? Effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships | Liu, Yen-Hung Steven; Deligonul, Seyda; Cavusgil, Erin; 邱志聖; Chiou, Jyh-Shen |
| 7-Nov-2018 | The credibility and attribution of online reviews Differences between high and low product knowledge consumers | Chiou, Jyh-Shen; 邱志聖; Hsiao, Cheng-Chieh; Chiu, Tien-Yi |
| 22-Dec-2018 | Does snobbish service generate better sales? The case of luxury goods | Chiou, Jyh-Shen; 邱志聖; Hsiao, Cheng-Chieh |
| 25-May-2020 | Electronic Integration and Capability Widening for OEM Suppliers: The Influence of Supplier Innovativeness and Product Modularity | 譚丹琪; Tan, Danchi; 蕭丞傑; Hsiao, Cheng-Chieh; 邱志聖; Chiou, Jyh-Shen |
| 7-Aug-2018 | LINE企業帳號操作模式探討 — 以策略行銷4C 理論分析 | 黃士展; Huang, Shih-Chan |
| 11-Sep-2009 | ODM/OEM業者工業行銷策略 － 以電腦機箱(準系統)事業為例 | 謝瓊琪; Hsieh, Chiung-Chi |
| 14-Sep-2009 | The Comparative Competitiveness Analysis of Global Private Banking Industry in Taiwan – Based on 4C Model | 黃皪月; Huang, Lih-Yueh |
| 11-Jan-2018 | Understanding Network Changes in the Multidyadic Vertical Channel: An Intermediary`s Perspective | 邱志聖; Lin, Chih-Wei; Chiou, Jyh-Shen; Liu, Yenp-Hung |
| 29-Jan-2018 | The use of asset specific investments to increase customer dependence: A study of OEM suppliers | 林智偉; 邱志聖; Lin, Chih-Wei; Wu, Lei-Yu; Chiou, Jyh-Shen |
| 3-Jul-2018 | YouTuber頻道類型與置入產品類別對於購買意願、持續收視意願的影響 - 產品置入接受度的調節效果 | 楊承叡; Yang, Cheng-Rui |
| 1-Jul-2022 | 不同廣告訴求下負面評論處理方式對消費者態度效果 | 張晏禎; Chang, Yen-Chen |
| 6-Jul-2023 | 不同廣告訴求對一般大眾捐款意願的影響 | 王鈺婷; Wang, Yu-Ting |
| 1-Jul-2022 | 不同心態下品牌延伸策略及品牌定位對消費者品牌延伸評價之影響 | 曾絲敏; Tseng, Szu-Ming |
| 1-Jul-2021 | 不同遊戲化行銷策略與消費者態度效果之研究 – 以行動支付及行動下單產品為例 | 孔昱棠; Kung, Yu-Tang |
| 30-Oct-2012 | 中小企業如何在與國際大廠的競爭下,進入新市場之策略---以A公司切入大陸風電複合材料行業為例 | 林雍堯; Yung Yao Lin |
| 2-Feb-2018 | 中小企業連接器製造廠行銷策略之研究 -以糧德精密有限公司為例 | 褚淑欽; Chu, Shu-Chin |
| 1-Jul-2020 | 人類乳突狀病毒體外診斷試劑推動策略之研究-以某公司為例 | 朱尉彰; Chu, Wei-Chang |
| 1-Feb-2023 | 代理商、品牌、客戶永續經營的策略 -以D公司代理科學分析儀器為例 | 林勝茂; Lin, Sheng-Mao |