| 2003 |
Diagnosticity of masculinity and Femininity in processing advertising messages |
conference |
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| 2003 |
The moderating influence of Ad framing for Ad-self-congruency Effects |
conference |
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| 2002 |
The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge |
conference |
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| 2002 |
Effectiveness of Ad Framing for Consumption Products |
conference |
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| 2002 |
Relative judgments in a competitive ad context |
conference |
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| 2002 |
How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations |
conference |
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| 2002 |
從性別差異與產品態度確定性高低來探討廣告框架效果 |
conference |
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| 2002 |
贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響：一個線上實驗 |
conference |
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| 2001 |
The effects of personality on product evaluation |
conference |
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| 2001 |
Cultural versus Self: impacts of individualism/collectivism on processing adverising messages |
conference |
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| 2001 |
Processing advertising in a competitive context |
conference |
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| 2001 |
政治傳播：美國傳統 vs. 台灣研究 |
conference |
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| 2001 |
Self-Congruency as a cue in different advertising processing contexts |
conference |
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| 2000 |
Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan |
conference |
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| 2000 |
Ad processing: the impact of country-of-origin schemata in different context |
conference |
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| 2000 |
The role of self in processing advertising messages--An exploration of gender schema |
conference |
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| 1999 |
The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan |
conference |
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| 1999 |
A cross-cultural comparison of political advertising in the 1996 president election campeign in Taiwan and the United State |
conference |
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| 1999 |
The impact of negative political advertising: A review |
conference |
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| 1998 |
政治競選廣告對選民議題設定與預示的效果研究 |
conference |
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| 1998 |
女性候選人在選舉中的優劣勢--以八十六年台北縣縣長候選人周荃為例 |
conference |
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| 1998 |
Intermedia agenda setting effects in the 1996 presidential election in Taiwan |
conference |
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| 1998 |
The impacts of emotion elicited by print political advertising on candidate evaluation |
conference |
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| 1998 |
Association for Education in Journalism and Mass Communication |
conference |
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