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Showing results 17 to 36 of 94 < previous   next >
DateTitleAuthor(s)
25-二月-2013The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign StrategiesChang, Chingching; 張卿卿
22-二月-2013The effects of the number of product subcategories on perceived variety and shopping experience in an online storeChang, Chingching; 張卿卿
25-二月-2013Enhancing Self-Referencing to Health Messages: Implications for Public Health CampaignsChang, Chingching; 張卿卿
25-二月-2013Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent AppealsChang, Chingching; 張卿卿
8-三月-2013Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and ComplianceLee, Seow Ting; Cheng, I-Huei; 鄭怡卉
8-三月-2013An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national studyChang, Yuhmiin; 張郁敏
8-三月-2013An Eye-tracking Study of the Impact of Graphic Warnings Labels on Smokers in Taiwan賴建都;Li, Pei-Fen
25-二月-2013Feeling Ambivalent about Going Green: Implications for Green Advertising ProcessingChang, Chingching; 張卿卿
27-二月-2013The female images in the print advertisements during Japanese Occupation of Taiwan: A pictorial semiotic analysisSun, Hsiu-Hui; Chen, I-fen; 孫秀蕙; 陳儀芬
22-二月-2013How people tell an ad story: Western vs. Asian stylesChing, Chingching; 張卿卿
21-二月-2013Imagery fluency and narrative advertising effectsChang, Chingching; 張卿卿
25-二月-2013The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as ModeratorsChang, Chingching; 張卿卿
22-二月-2013Is That Website for Me? Website-Self Congruency Effects Triggered by Visual DesignsChang, Chingching; 張卿卿
25-二月-2013Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising EffectivenessChang, Chingching; 張卿卿
25-二月-2013Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising PersuasionChang, Chingching; 張卿卿
6-三月-2013Media Use and Political Capital in Northern and Southern TaiwanChen, Katherine Yi-ning; Lo, Ven-Hwei; 陳憶寧; 羅文輝
25-二月-2013Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a ModeratorChang, Chingching; 張卿卿
21-二月-2013News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an ExampleChang, Chingching; 張卿卿
8-三月-2013Online and Offline Health Information Search Behavior among College Students: A Media Priority Study張郁敏
22-二月-2013Opinions from Others Like You: The Role of Perceived Source SimilarityChang, Chingching; 張卿卿
Showing results 17 to 36 of 94 < previous   next >