Showing results 21 to 40 of 320
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Date | Title | Author(s) |
4-Jun-2021 | Analysis of campaign issue dynamics | 陳憶寧; Chen, Yi Ning |
21-Mar-2018 | Antecedents and consequences of cross-media usage: A study of a TV program`s official web site | 林芝璇; Lin, Jhih-Syuan; Cho, Chang-Hoan |
21-Mar-2018 | Are you following me? A content analysis of TV networks’ brand communication on Twitter | 林芝璇; Lin, Jhih-Syuan; Peña, Jorge |
12-Jan-2015 | Assessing cultivation theory and public health model for crime reporting | 張郁敏; Chang, Yuh-Miin;Reber, Bryan H. |
11-Jun-2015 | Attributions and Outcomes of Customer Misbehavior | 林穎青; Huang, Wen-Hsien;Lin, Ying-Ching;Wen, Yu-Chia |
18-Jun-2015 | Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity? | 林建煌;林穎青;Raghubir, Priya; Lin, Chien-Huang;Lin, Ying-Ching;Raghubir, Priya |
10-Dec-2015 | Before–after appeals: a dual-route effect model | Chang, Chingching; 張卿卿 |
25-Apr-2017 | Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes | 張卿卿; Chang, Chingching |
5-Jan-2015 | Collectivism, relations, and Chinese communication | 汪琪;陳憶寧; Georgette, Wang;Chen, Yi-Ning |
5-Oct-2023 | Comparing journalistic role performance across thematic beats: A 37-country study | 陳憶寧; Chen, Katherine Y. N.; Mellado, Claudia |
20-Apr-2020 | Competitions between OTT TV platforms and traditional television in Taiwan: A Niche analysis | 陳憶寧; Chen, Yi-NingKatherine |
14-Sep-2015 | Competitive Paper Session: Family and Gender Issues | Shoham, Aviv;Rose, Gregory M.;Bakir, Aysen;Meng, Lufang;Brembeck, Helene;Mandrik, Carter A.;Fern, Edward F.;Bao, Yeqing;Chang, Chingching;Cook, Daniel Thomas;Kim, Jonathan S.;Baek, Seung;Cho, Sungbin;Mulvey, Michael S.;Stern, Barbara B.;McLoughlin, Damien;Easton, Geoff;Wakefield, Kirk L.;Stone, George W.;Anderson, Laurel; 張卿卿 |
21-Mar-2018 | Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers. | 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan |
21-Mar-2014 | Coverage of the Iraq War in the United States, Mainland China, Taiwan and Poland: A transnational network agenda-setting study | Guo, Lei ; Chen, i-Ning Katherine ; Vu, Hong ; Wang, Qian ; Aksamit, Radoslaw ; Guzek, Damian ; Jachimowski, Marek ; McCombs, Maxwell; 陳憶寧 |
22-Apr-2014 | CREATIVE ADVERTISING PLAN:A Case Study of Le Menu Frozen Dinners | Chu, FongKang H. |
11-Apr-2014 | Crisis Communication Research in Public Relations Journals: Tracking Research Trends over Thirty Years | An, Seonkyoung ; Cheng, I-Huei |
21-Jul-2015 | Crisis situations, communication strategies, and media coverage: A multicase study revisiting the communicative response model | Huang, Yi-Hui; 黃懿慧 |
24-Jun-2020 | Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media | 鄭怡卉; Cheng, I-Huei |
2-Sep-2015 | Cultural Differences in Ad Persuasion | Chang, Chingching; 張卿卿 |
26-May-2015 | Discovering the unexplored in science communication: Pseudoscience news | Cheng, I-Huei; 鄭怡卉 |