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Showing results 21 to 40 of 320 < previous   next >
DateTitleAuthor(s)
4-Jun-2021Analysis of campaign issue dynamics陳憶寧; Chen, Yi Ning
21-Mar-2018Antecedents and consequences of cross-media usage: A study of a TV program`s official web site林芝璇; Lin, Jhih-Syuan; Cho, Chang-Hoan
21-Mar-2018Are you following me? A content analysis of TV networks’ brand communication on Twitter林芝璇; Lin, Jhih-Syuan; Peña, Jorge
12-Jan-2015Assessing cultivation theory and public health model for crime reporting張郁敏; Chang, Yuh-Miin;Reber, Bryan H.
11-Jun-2015Attributions and Outcomes of Customer Misbehavior林穎青; Huang, Wen-Hsien;Lin, Ying-Ching;Wen, Yu-Chia
18-Jun-2015Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity?林建煌;林穎青;Raghubir, Priya; Lin, Chien-Huang;Lin, Ying-Ching;Raghubir, Priya
10-Dec-2015Before–after appeals: a dual-route effect modelChang, Chingching; 張卿卿
25-Apr-2017Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes張卿卿; Chang, Chingching
5-Jan-2015Collectivism, relations, and Chinese communication汪琪;陳憶寧; Georgette, Wang;Chen, Yi-Ning
5-Oct-2023Comparing journalistic role performance across thematic beats: A 37-country study陳憶寧; Chen, Katherine Y. N.; Mellado, Claudia
20-Apr-2020Competitions between OTT TV platforms and traditional television in Taiwan: A Niche analysis陳憶寧; Chen, Yi-NingKatherine
14-Sep-2015Competitive Paper Session: Family and Gender IssuesShoham, Aviv;Rose, Gregory M.;Bakir, Aysen;Meng, Lufang;Brembeck, Helene;Mandrik, Carter A.;Fern, Edward F.;Bao, Yeqing;Chang, Chingching;Cook, Daniel Thomas;Kim, Jonathan S.;Baek, Seung;Cho, Sungbin;Mulvey, Michael S.;Stern, Barbara B.;McLoughlin, Damien;Easton, Geoff;Wakefield, Kirk L.;Stone, George W.;Anderson, Laurel; 張卿卿
21-Mar-2018Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers.林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan
21-Mar-2014Coverage of the Iraq War in the United States, Mainland China, Taiwan and Poland: A transnational network agenda-setting studyGuo, Lei ; Chen, i-Ning Katherine ; Vu, Hong ; Wang, Qian ; Aksamit, Radoslaw ; Guzek, Damian ; Jachimowski, Marek ; McCombs, Maxwell; 陳憶寧
22-Apr-2014CREATIVE ADVERTISING PLAN:A Case Study of Le Menu Frozen DinnersChu, FongKang H.
11-Apr-2014Crisis Communication Research in Public Relations Journals: Tracking Research Trends over Thirty YearsAn, Seonkyoung ; Cheng, I-Huei
21-Jul-2015Crisis situations, communication strategies, and media coverage: A multicase study revisiting the communicative response modelHuang, Yi-Hui; 黃懿慧
24-Jun-2020Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media鄭怡卉; Cheng, I-Huei
2-Sep-2015Cultural Differences in Ad PersuasionChang, Chingching; 張卿卿
26-May-2015Discovering the unexplored in science communication: Pseudoscience newsCheng, I-Huei; 鄭怡卉