Browsing by Author 廣告系


Or, select a letter below to browse by last name
0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Showing results 100 to 119 of 320 < previous   next >
DateTitleAuthor(s)
5-Jan-2015Social capital, human capital, and career success in public relations in Taiwan陳憶寧; Chen, Yi-Ning
21-Mar-2018Social television: Examining the antecedents and consequences of connected TV viewing林芝璇; Lin, Jhih-Syuan; Sung, Yongjun; Chen, Kuan-Ju
21-Mar-2018Stop playing with your food! A comparison of for-profit and non-profit food related advergames林芝璇; Cicchirillo, Vincent; Lin, Jhih-Syuan
28-Apr-2020Strategic social grooming: Emergent social grooming styles on Facebook, social capital and well-being林日璇; Lin, J.-H. Tammy
20-Apr-2020Taiwanese university students’ smartphone use and the privacy paradox陳憶寧; Chen, Yi-Ning Katherine; Wen, Chia-Ho
6-Dec-2013Television and Web advertising synergies張郁敏; Chang, Yuhmiin
15-Feb-2019The effect of new networks on U.S. TV diversity. Journal of Media Economics林淑芳; McDonald, Daniel G.;Lin, Shu-Fang
21-Mar-2018The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation林芝璇; Chen, Kuan‐Ju; Kim, Jooyoung; Lin, Jhih‐Syuan
25-May-2020The Effects of Political Attack Discours陳憶寧; Chen, Yi-Ning
28-May-2020The effects of social media and mobile apps on political participation in Taiwan.陳憶寧; CHEN, YN Katherine
18-Jun-2015The face value of foreign currency on consumer price perception—The moderating effect of product substitution林穎青;Fang, Shiuan-Huei; Lin, Ying-Ching;Fang, Shiuan-Huei
18-Oct-2016The Formation of Egalitarian Orientations Among The Working Class and\nNonworking Class: A Differential Socialization Process Approach郭貞; Kuo, Cheng
14-Feb-2022The framed female image: A pictorial semiotic analysis of Classic Shanghai Calendar Posters during the 1910`s-1930`s孫秀蕙; Sun, Hsiu-Hui; Chen , I-Fen
14-Feb-2022The impact of attitudes towards government and corporations on trust in technology陳憶寧; Chen, Y. N. Katherine
28-Oct-2020The impact of attitudes towards government and corporations on trust in technology陳憶寧; Chen, Y. N. Katherine; Wen, C. H. Ryan
8-May-2017The influence of media multitasking on the impulse to buy: A moderated mediation modelChang, Yuhmiin; 張郁敏
18-Jun-2015The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias.林建煌;林穎青;Raghubir, Priya; Lin, Chien-Huang;Lin, Ying-Ching;Raghubir, Priya
15-Feb-2019The Internet audience: Web use as mass behavior林淑芳; Webster, James G.;Lin, Shu-Fang
21-Mar-2018The interplay of culture and situational cues in brand evaluations林芝璇; Sung, Yongjun; Choi, Sejung Marina; Lin, Jhih‐Syuan
15-Feb-2019The nature and consequences of topic avoidance in Chinese and Taiwanese close relationships林淑芳; Zhang, Shuangyue;Merolla, Andy J.;Sun, Shaojing;Lin, Shu‐Fang