Showing results 24 to 43 of 94
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| Date | Title | Author(s) |
| 25-Feb-2013 | Feeling Ambivalent about Going Green: Implications for Green Advertising Processing | Chang, Chingching; 張卿卿 |
| 27-Feb-2013 | The female images in the print advertisements during Japanese Occupation of Taiwan: A pictorial semiotic analysis | Sun, Hsiu-Hui; Chen, I-fen; 孫秀蕙; 陳儀芬 |
| 22-Feb-2013 | How people tell an ad story: Western vs. Asian styles | Ching, Chingching; 張卿卿 |
| 21-Feb-2013 | Imagery fluency and narrative advertising effects | Chang, Chingching; 張卿卿 |
| 25-Feb-2013 | The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators | Chang, Chingching; 張卿卿 |
| 22-Feb-2013 | Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs | Chang, Chingching; 張卿卿 |
| 25-Feb-2013 | Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness | Chang, Chingching; 張卿卿 |
| 25-Feb-2013 | Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion | Chang, Chingching; 張卿卿 |
| 6-Mar-2013 | Media Use and Political Capital in Northern and Southern Taiwan | Chen, Katherine Yi-ning; Lo, Ven-Hwei; 陳憶寧; 羅文輝 |
| 25-Feb-2013 | Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator | Chang, Chingching; 張卿卿 |
| 21-Feb-2013 | News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example | Chang, Chingching; 張卿卿 |
| 8-Mar-2013 | Online and Offline Health Information Search Behavior among College Students: A Media Priority Study | 張郁敏 |
| 22-Feb-2013 | Opinions from Others Like You: The Role of Perceived Source Similarity | Chang, Chingching; 張卿卿 |
| 20-Feb-2013 | Politically Mobilizing vs. Demobilizing Media: A Mediation Model. Asian Journal of Communication | Chang, Chingching |
| 25-Feb-2013 | Psychological Motives vs. Health Concerns: Predicting Smoking Attitudes and Promoting Anti-Smoking Attitudes | Chang, Chingching; 張卿卿 |
| 21-Feb-2013 | Repetition Variation Strategies for Narrative Advertising | Chang, Chingching; 張卿卿 |
| 8-Mar-2013 | Representing “Modern Women”: A Pictorial Semiotic Analysis of Advertisements of Taiwan Women’s Sphere during Japanese Occupation of Taiwan | 孫秀蕙;陳儀芬 |
| 8-Mar-2013 | Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality | Cheng, I-Huei; Lee, Seow Ting; 鄭怡卉 |
| 26-Feb-2013 | A Study of the Consumption of Chinese Online Fortune Telling Services | Kuo, Cheng; 郭貞 |
| 27-Feb-2013 | A Study on the Communicative Effectiveness of Graphic Warning Labels on Tobacco Packages in Taiwan | nccur; 賴建都;黎佩芬; Lai, Chien-Tu; Li, Pei-Fen |