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Showing results 1 to 20 of 186  next >
DateTitleAuthor(s)
31-May-20101996年總統大選四組候選人文宣策略觀察鄭自隆
31-May-20101999 Internet User’s Selection of the Web, Catalogs and Retail Stores for Product Information: A Causal Modeling Approach郭貞
31-May-2010Association for Education in Journalism and Mass Communication張卿卿
31-May-2010Battling Rumors on the Internet? An Analysis of Rhetorical Patterns of Using “the Female” as a Sign in the Internet Rumors of ETTV’s Website “ETRumors孫秀蕙
31-May-2010Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion張卿卿
31-May-2010A Comparative Analysis of the Female Images of Print Advertisements in Shanghai and Taiwan,孫秀蕙
31-May-2010A Comparison of the Values and Appeals in Outdoor Advertisement in Taiwan and China郭貞
25-Oct-2016Creative Advertising Plan - A Case Study of Le Menu Frozen Dinners祝鳳岡
31-May-2010Demographic Differences in Perceived Channel Characteristics: A Comparison of the Web, Catalogs, and Retail Stores郭貞
31-May-2010Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation張卿卿
31-May-2010The driving forces for smoking among Taiwanese adolescents張卿卿
31-May-2010The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model張卿卿; Chang, Chingching
31-May-2010Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals張卿卿
31-May-2010Enhancing the effectivness of anti-smoking messages via self-congruent appeals張卿卿
31-May-2010Ethical Considerations for Health Messages: Assessing TARES Dimensions in Antismoking Ads.鄭怡卉
31-May-2010Ethical Leadership in Public Relations: Roles, Dimensions and Knowledge Transfer鄭怡卉
31-May-2010Ethics of Antismoking PSAs鄭怡卉
31-May-2010Evolution from Foods Products to Services Products in T-commerce ：A Case Study of Eastern Home Shopping Network in Taiwan祝鳳岡
31-May-2010Eye Tracking for Visual Communication賴建都
31-May-2010The Female Images in the Print Advertisements during Japanese Occupation of Taiwan孫秀蕙
Showing results 1 to 20 of 186  next >