Showing results 1 to 20 of 47
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| Date | Title | Author(s) |
| 22-Mar-2018 | Actual self vs. avatar self: The effects of social contexts on self-expression | 林芝璇; Sung, Yongjun; Moon, Jang Ho; Kang, Mihyun; Lin, Jhih-Syuan |
| 21-Mar-2018 | Antecedents and consequences of cross-media usage: A study of a TV program`s official web site | 林芝璇; Lin, Jhih-Syuan; Cho, Chang-Hoan |
| 21-Mar-2018 | Are you following me? A content analysis of TV networks’ brand communication on Twitter | 林芝璇; Lin, Jhih-Syuan; Peña, Jorge |
| 21-Mar-2018 | Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers. | 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan |
| 27-Oct-2021 | Cross-cutting and like-minded discussion on social media: The moderating role of issue importance in the (de)mobilizing effect of political discussion on political participation | 林芝璇; Lin, Jhih-Syuan; Chen, Hsuan-Ting |
| 24-Jun-2022 | Cross-Cutting Exposure, Perceived Realism, and Online Political Engagement in the Age of Algorithms | 林芝璇; Lin, Jhih-Syuan |
| 21-Mar-2018 | Do Chinese consumers care about corporate social responsibility (CSR)? Implications for cosmetic advertising strategies in China | 林芝璇; Chu, Shu-Chuan; Lin, Jhih-Syuan |
| 10-Apr-2023 | Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots | 林芝璇; Lin, Jhih-Syuan (Elaine); Wu, Linwan |
| 20-Oct-2022 | Exploring uses and gratifications and psychological outcomes of engagement with Instagram Stories | 林芝璇; Lin, Jhih-Syuan (Elaine); Lu, Jia-Dai (Evelyn) |
| 27-Oct-2020 | How does political discussion on Social media (de)mobilize political participation? The role of cross-cutting and like-minded discussion, political ambivalence and issue importance | 林芝璇; Lin, Jhih-Syuan; Chen, Hsuan-Ting |
| 27-Oct-2021 | Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent | 林芝璇; Lin, Jhih-Syuan; 陳冠儒; Chen, Kuan-Ju; Shan, Yan |
| 5-Oct-2022 | Instagram按讚數被隱藏將有何影響？檢驗Instagram按讚數與廣告揭露對泰國微型網紅在廣告效果上的影響 | 麗美梅; Paisatchayakul, Napat |
| 5-May-2020 | INSTAGRAM限時動態之廣告效果研究 | 孫欣妤; Sun, Hsin-Yu |
| 2-Mar-2020 | Instagram限時動態使用與心理影響研究 | 盧佳岱; Lu, Jia-Dai |
| 21-Mar-2018 | Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms | 林芝璇; Jin, Yan; Lin, Jhih-Syuan (Elaine); Gilbreath, Bob; Lee, Yen-I |
| 22-Mar-2018 | Nothing can tear us apart: The effect of brand identity fusion in consumer-brand relationships | 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun |
| 9-Feb-2018 | Personality traits, motivations, and emotional consequences of social media usage | 林芝璇; Lin, Jhih-Syuan; Lee, Yen-I; Jin, Yan; Bob, Gilbreath |
| 23-Jan-2019 | Political Brand Communities as Social Network Clusters: Winning and Trailing Candidates in the GOP 2016 Primary Elections | 林芝璇; Lin, Jhih-Syuan; Himelboim, Itai |
| 27-Oct-2020 | Revisiting the effect of exposure to heterogeneous perspectives on political participation: The moderating role of approval for algorithmic curation | 林芝璇; Lin, Jhih-Syuan |
| 21-Mar-2018 | Social television: Examining the antecedents and consequences of connected TV viewing | 林芝璇; Lin, Jhih-Syuan; Sung, Yongjun; Chen, Kuan-Ju |