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Browsing by Author 錢玉芬


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DateTitleAuthor(s)
10-Jul-201098學年度第2學期通識教育課程計畫-心理學概論錢玉芬
27-May-2010Building Customer-based Online Brand Equity錢玉芬
17-Apr-2018Consumers’ obsession for a brand --Discover a timeline in Brand Relationship錢玉芬; 何振維; Chien, Yu-Fen; Ho, Chen-Wei
27-May-2010Digital play therapy concept model construction: A study of play intervention on children with autism spectrum disorder錢玉芬
18-Feb-2016From Gay to Ex-Gay: An Interpretative Phenomenological Analysis of Christian Ex-Gays錢玉芬; Chien, Yu-Fen
27-May-2010The qualitative reseach of brand relationships: the case of Chrome Hearts錢玉芬
27-May-2010Reconsideration of Customer-Based Online Brand Equity Dimensions錢玉芬
27-May-2010A Research on the Localization of Brand Personality錢玉芬
27-May-2010A study of consumer’s intention of using online shopping websites using the integrative technology acceptance model錢玉芬
30-Oct-2012企業採用高訊息招募策略對組織吸引力與口碑散佈意願之影響研究-以涉入程度和雇主品牌形象為中介變項張聖萱
22-May-2017傳播心理學 = Communication psychology錢玉芬
18-Apr-2007兩岸三地廣告訴求中的文化價值觀研究錢玉芬
29-Dec-2008台灣地區廣告訴求與文化價值觀之關連性研究錢玉芬
29-Dec-2008台灣地區廣告訴求與文化價值觀之關連性研究錢玉芬
1-Dec-2014台灣直轄市之「城市品牌性格」初探李怡昕; Li, I Hsin
17-Sep-2009品牌性格本土化量表編製之初探康家維; Kang, Chia Wei
17-Sep-2009品牌關係的質性研究─以Chrome hearts為例何振維
27-May-2010基於知識本體論與語意網路之適性化網頁檢索機制錢玉芬
17-Sep-2009廣告代言人性格形象對品牌性格的影響─以Nokia7210手機平面廣告為例王可欣
1-Dec-2014從社會企業觀點探討大誌雜誌購買者的消費經驗田書菱
Showing results 1 to 20 of 46  next >